Nikhil Nallaballe
Hyderabad
Summary
Creative Marketing Specialist talented in designing and creating marketing materials to drive brand awareness and increase client revenue. Collaborative and energetic with proven history of implementing effective campaigns.
Overview
3
3
years of professional experience
Work History
Marketing Specialist
Hakuna Matata Solutions
Hyderabad
03.2022 - 04.2023
- Analyzed consumer behavior and market trends to create effective marketing campaigns. Leveraged Linkedin Sales Navigator to deliver targeted marketing campaigns, generating $100k in new sales.
- Collaborated with sales teams to develop lead generation strategies across multiple channels, resulting in the organic acquisition of 100+ leads.
- Conducted competitor research to understand the industry dynamics and identify opportunities for growth.
- Created over 200 content assets for various social media platforms. Created and coordinated blog content, supporting larger marketing strategy.
- Implemented SEO best practices and developed a highly effective keyword strategy, resulting in first page Google rankings.
Marketing Executive
ValueLabs
Hyderabad
07.2020 - 03.2022
- Established and managed a new content marketing team. Streamlined processes and created templates, achieving a 20% increase in efficiency.
- Established a powerful online presence through strategic planning and creation of 300+ content assets, driving $1M in new sales.
- Spearheaded a website rebrand project, taking 40+ webpages live in 8 months. Conducted user interviews and focus groups, designed wireframes, and created content to achieve a 40% increase in website traffic.
- Conducted market research to identify consumer trends and preferences.
- Planned and organized public relations and promotional events, enabling ValueLabs to win Global Fintech Innovation award.
Education
MBA - Marketing And Public Policy
Indian School of Business
Hyderabad04-2024
B.Tech - Production Engineering
NIT Trichy
Tiruchirappalli07-2020
Skills
- SEO
- GTM strategy
- Stakeholder management
- Leadership and onboarding
- Brand building
- Marketing Communications
- Digital Marketing
- Market Research
- Social Media Management
- Distribution
- Product Development
- Copywriting
- Pricing
Accomplishments
- Grandmaster of Abacus (SIP Academy International): Trained for 3+ years to achieve grandmaster's certification in abacus. Secured 3rd prize in a state-level abacus competition held at Novotel, Hyderabad.
- Practitioner of Yoga and Spirituality (Isha Foundation): Undertook a personal project to practice and revive Indian Knowledge systems such as Yoga, Ayurveda, and Vedic cosmology. Crisscrossed India and embarked on expeditions to study the rich history, traditions, and culture of our motherland.
- Social Work: Website rebrand for Hyderabad Tiger Conservation Society, to promote tribal welfare and rejuvenate forest ecosystems. Planted 50+ trees in 2022 to reduce my carbon footprint and achieve my vision to plant 1800 trees by 2030.
- Sports: Represented DDMS Obul Reddy Public School in the 400-meter dash event at the CBSE South Zone athletic meet, Kerala. Bagged gold medal in the 400-meter dash event at an intra-school sports meet (DDMS Obul Reddy Public School).
- Literary Achievements: Secured a gold medal at the school level and an international rank of 800 in the International English Olympiad. Bagged 3rd prize in a district-level essay writing competition held by Glendale International Academy.
Timeline
Marketing Specialist
Hakuna Matata Solutions
03.2022 - 04.2023
Marketing Executive
ValueLabs
07.2020 - 03.2022
MBA - Marketing And Public Policy
Indian School of Business
B.Tech - Production Engineering
NIT Trichy
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