Nikhil Padwal

Company Overview: Aura Hearing Care is Retail Chain of Hearing Aids Sales partnering with all the leading manufactures.

• Heading: Sales Operation in India.
• Demand Generation Through Digital Marketing
• Created marketing policies and procedures, evaluating and revising to maximize team efforts.
• Designed loyalty programs aimed at retaining existing customers while attracting new ones.
• Managed a team of sales representatives to ensure they met their goals and objectives.
• Implemented strategies for increasing website traffic by optimizing content for search engines.
• Collaborated with design teams on creating visuals that effectively conveyed messages about our products and services.
• Monitored performance metrics to assess success of campaigns and initiatives.
• Evaluated leads obtained through direct referrals, lead databases and cold calling.
• Expanded personnel skill sets by mentoring marketing team both individually and in groups.
• Developed and implemented marketing strategies to increase brand awareness and sales.
• Implemented customer loyalty programs that increased repeat business.
• Provided training on product knowledge, sales techniques, and customer service skills to staff members.
• Reviewed weekly and monthly sales figures and adjusted staffing levels accordingly.
• Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
• Evaluated store performance and incorporated feedback to implement improvement plans.
• Developed and implemented operational policies and procedures for the retail store.
• Planned and executed promotional activities throughout the year to boost sales revenue.
• Conducted regular performance reviews of staff to ensure compliance with company standards.

• Demand Genration.
• Digital Lead Generation - For Hearing Aid.(Started with 200 Leads/ Month in Jan 2017 now reached 6000Leads/Month).
• Deep Knowledge of Google Adwords/Facebook Campgains.
• Expanded Channel like CDN - Taboola/Outbrain Etc.
• Maximum utilisation of budget by Controlling CPC and eetcive Targeting ,resulting lowest CPL in small market.
• Vendor Management.
• Managing Lead Contact Center.
• Managing Team of 40 people Sales team (32 Onlines Sales Consultants + 5TLS+ 2QA +1 SME)
• Maintaining SLA's Like Promises/ Actual Visits/Conversion/ Revnue
• Maintaing All the contact centers SLA's like , Talk time, TAT , service levels and occupancy.
• Error Free alloaction of leads to right channel partners.
• Team Growth.
• 2016 : Experiment -Team Members 2
• 2017 Launch : Team Members 4
• 2018 : Team Members 8
• 2019: Team Members 12

• Analysed and created Dialy /Monthly MIS reports and Dashboards.
• Prepared Monthly / Weekly / Annually Business Reviews.
• Cost and Revunue analysis.
• Channel Analysis for all level.
• Regional Level Analysis.
• Maintaing tools like SFDC.
• Supports High Management in Businees Planning and Implentention.
• Incentive Working for Sales Team.
• Responsible fo Dealers/Customers Incentive.
• Scheme calculation amd tracking.
• Aging Analysis(Overdue and Outstanding analysis through Various bucket)

• Analyzed and created monthly MIS reports and Dashboards.
• Prepared Monthly / Weekly / Annually Business Reviews.
• Responsible for Manpower Planning and Budgeting.
• Creating Various Letters through Mail Merge.
• Automation of all the datbases (Oer/Appoitment)
• Hiring and Attrirtion -Cost and Revunue analysis.
• Vinatge wise Attrtion Analysis.
• Supports Senior Management in Businees Planning and Implentention.

• Company Overview: A leading BPO services across the India which has all nancial clients all across the globe.
• Analysed and created monthly MIS reports and Dashboards for Process ICSD(International collection and service Division).
• Prepared Monthly / Weekly / Annually Business Reviews.
• Responsible for Capacity Planning.
• Variation Analyisis for all Major SLA's.
• Biiling yeild calculation and Cost and Revunue analysis.
• Vinatge wise Attrtion Analysis.
• Supports Senior Management in Businees Planning and Implentention.
• Sending real time and daily alerts to management about the performance of the Voice and BackOce operations.
• Keeping a close check on the service level and accessibility on day to day basis and ensuring that at the end of the month our target is met.
• Preparation of seating plan for all the employees of the process including management.
• A leading BPO services across the India which has all nancial clients all across the globe.

• Company Overview: CP ships was the biggest canadian international Shipping line which has been taken over by the Hapag-Lloyd global services Ltd (Germany), they are second in International shipping and Marine business.
• Worked as customer services exceutive in Freight Audit Team (Back - Oce).
• Worked as customer service excecutive in US Documentation team..After merger promoted as SME (Subject Matter Expert) for Pilot process, Global Financial Audit Team.
• CP ships was the biggest canadian international Shipping line which has been taken over by the Hapag-Lloyd global services Ltd (Germany), they are second in International shipping and Marine business.