Summary
Work History
Education
Skills
Interests
Manager
Nikhil Pandey

Nikhil Pandey

Sales And Marketing Leadership
Kolkata,India

Summary

An electrical engineer and MBA with over 4 years of experience across roles in sales, marketing and strategy. Prior stints subsume Digital Publishing, FMCG and Consumer Durables.
Currently heading the business unit for Atomberg Technologies in Bangladesh. Seeking senior management roles in growing start-ups.

Work History

Country Head : Bangladesh

Atomberg Technologies
Kolkata, West Bengal
04.2022 - Current
  • Heading business entity for Atomberg Bangladesh
  • In charge of GTM strategy for launch and expanding footprint of Atomberg in consumer durables' category
  • Managing entire PnL for Bangladesh, setting up retail, B2B and online sales channels from scratch
  • Overlooking forecasting and business planning for next three years, aligning to hit a run rate of 100cr BDT
  • Responsible for setting up local supply chain, service, pricing, team building for Bangladesh entity

Head of Channel Marketing : North and East Zones

Atomberg Technologies
Delhi, Delhi NCR
10.2021 - 03.2022
  • In charge of Marketing PnL for North and East Zones, having business revenue of INR 150 cr in FY 21-22
  • Managed promotion strategy, marketing spends, BTL activation, trade schemes and sellout strategy within territory
  • Institutionalized PnL ownership at distributor-level for marketing spends and achieved efficiency of execution, reduced costs by over 15% YoY
  • Conceptualized and designed creatives and media communication plan with agencies for Pan India
  • Vendor management in different states to reduce execution TAT for in shop branding by over 30%
  • Introduced Super 300, a pilot project across India for maximum sellout via top 10 percentile outlets
  • Pioneered Customer Connect Project, industry first initiative for tertiary sellout across India, executed same in North and East zones
  • Streamlined electrician and specifier rewards program by introducing a mobile app for same
  • Involved in GTM strategy for offline launch of Mixer Grinder category including market research, consumer insights, competitor analysis, pricing, channel strategy, modern trade, marketing communication at point of purchase
  • Worked closely with product team to gather consumer insights and plan product development for MG category

Regional Sales Head : East Zone

Atomberg Technologies
Kolkata, West Bengal
07.2020 - 09.2021
  • Heading retail and B2B business of INR 25 cr annually for West Bengal, Assam and North-east
  • Managed team of 5 ASMs and 17 ASEs within territory
  • Set up market from scratch to become 3rd leading player in premium fan category in Kolkata
  • Achieved a reach universe of 800+ outlets and a billed reach of 500 outlets month on month
  • Institutionalized DMS and SFA implementation across territory, achieving 95% onboarding by channel partners
  • Over achieved monthly collection targets with 40% customers on advance payments
  • Improved PnL of region by optimizing marketing and media spends within territory

Area Sales Manager : Kolkata

Atomberg Technologies
Kolkata, West Bengal
01.2020 - 06.2020
  • Set up distribution network in Kolkata, North-24 Parganas, Howrah and Bardhaman from scratch
  • Managing team of 4 ASEs, driving business of INR 50L per month
  • Executed outlet-level marketing plan within territory to espouse sellout and awareness in market
  • Cracked critical institutional orders from IIT Kharagpur, Tata, Indian Railways, ITC and built a robust B2B sales pipeline

Management Trainee

Atomberg Technologies
Mumbai, Maharashtra
04.2019 - 12.2019
  • In charge of Thane, Navi Mumbai and Central Bombay retail, driving 35% of overall retail business volume
  • Managed a team of 3 ASEs, 2 sales trainees and 4 DSOs within territory
  • Achieved 300% revenue growth YoY over 2018-19, increased active reach by 4x
  • Implemented successful pilot of "Shop-boy Incentive Program" for tertiary sales

Summer Trainee

Dabur
Chennai, Tamil Nadu
04.2018 - 06.2018
  • Formulated and implemented strategy for increasing secondary sales and placement of Vatika shampoo sachets across outlets in Chennai (urban) and Vellore (rural)
  • Conducted on-ground market study of 800+ outlets across urban and rural markets, carried out primary and secondary research, competitor analysis, merchandising and BTL marketing activities
  • Developed and designed collaterals for sales team to optimize sales pitch aimed at improving objection handing with retailers
  • Achieved Effective Coverage (ECO) of 57% , increment of over 317% from previous month and increment of sales revenue by 400% for Vatika sachets
  • Awarded a Pre Placement Interview (PPI) from Dabur for exceptional performance during internship stint

Management Trainee

Patel I.T. Services
Kolkata, West Bengal
06.2016 - 05.2017
  • Responsible for client scouting and business development for EU and North American geographies
  • Managed digital marketing and email remarketing campaigns for company
  • Conceptualized incentive and reward structure for development team, reduced output TAT by 37%
  • Awarded Star Performer for quarter in Jan 2017

Education

MBA - Marketing And Strategy

Indian Institute of Management
Trichy
05.2017 - 03.2019

B. Tech. - Electrical And Electronics

SRM University
Chennai
04.2012 - 03.2016

Skills

Country launch

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Interests

Marketing

Reading

Economics

Sports

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Nikhil PandeySales And Marketing Leadership