Nikhil Patil
Digital Marketer & Media Strategist
Pune
Summary
Strategic and results-driven digital marketing professional with over 4 years of experience executing data-driven media strategies and managing high-impact paid search and social media campaigns across multiple regions. Currently serving as a Senior Paid Search & Social Associate, using advanced analytics, audience segmentation, and performance optimization techniques to improve campaign performance and boost brand visibility. Proficient in leveraging data insights to enhance targeting accuracy and maximize ROI. Looking to transition into a Digital Marketing Specialist role to drive innovation and scale digital strategies.
Overview
4
4
years of professional experience
2018
2018
years of post-secondary education
4
4
Certifications
Work History
Senior Paid Search & Social Associate
IPG Mediabrands India Pvt Ltd
01.2024 - Current
- Executed end-to-end campaign setup across Meta platforms (Facebook, Instagram, Audience Network), Snapchat, and Reddit, ensuring accurate configurations to drive optimal reach, user engagement, and conversion outcomes.
- Conducted thorough performance monitoring and strategic adjustments, ensuring alignment with client objectives, thus driving growth in key performance metrics.
- Oversaw the optimization and scaling of paid media campaigns, utilizing advanced audience targeting, dynamic ad capabilities, and strategic bidding to substantially improve ROI.
- Leveraged Audience Insights and advanced segmentation tools to execute precision targeting strategies that resulted in remarkable increases in audience engagement and conversion rates.
- Ensured proper event tracking and data integrity on client platforms through rigorous verification methods and analytics tools.
- Utilized advanced reporting formats for performance evaluation, synthesizing data into actionable insights that enhance strategic decision-making for stakeholders.
Digital Marketer
Cybage Software Pvt Ltd
08.2021 - 01.2024
- Designed and executed multifaceted Google Ads campaigns, including Search, Display, and Shopping, alongside Meta Ads to significantly enhance qualified traffic and ROI through precision targeting techniques.
- Performed comprehensive keyword research and competitive analysis to create impactful ad strategies, resulting in remarkable improvements in conversion rates.
- Leveraged Meta's audience segmentation capabilities to optimize campaign reach and drive enhanced conversion performance.
- Conducted ongoing campaign audits and analyses for continuous optimization, refining bidding strategies, ad copy, and targeting parameters to achieve higher performance and lower costs
- Applied structured A/B testing methodologies on creatives and landing pages, utilizing data-driven insights to achieve significant enhancements in click-through rates.
- Strategically managed budget allocations across multiple campaigns to ensure optimal resource utilization and maximize performance outcomes.
- Utilized Google Analytics and Ads reporting for insightful campaign performance evaluations, translating data into actionable client recommendations.
- Developed detailed weekly and monthly reports for clients, emphasizing key performance metrics and providing strategic recommendations for ongoing improvement.
Associate PPC Executive
Return On Web Pvt Ltd
06.2021 - 08.2021
- Managed and optimized Google Ads accounts with a focus on performance improvement and ROI maximization., ensuring comprehensive visibility into campaign outcomes.
- Managed and optimized Google Ads accounts with a focus on performance improvement and ROI maximization
- Monitored key performance indicators (KPIs) and sales metrics using Google Analytics to provide actionable insights for campaign optimization strategies.
Ecommerce Specialist
Addmatrix
12.2020 - 06.2021
- Directed and executed targeted Amazon advertising strategies encompassing Sponsored Products, Sponsored Brands, and Display ads, significantly enhancing product visibility and market presence.
- Utilized Amazon tools and external software for extensive keyword research, optimizing product listings and advertisements to drive higher visibility and conversions.
- Work collaboratively with product and sales teams to ensure alignment of advertising strategies with new product launches and promotional activities.
Education
Bachelor's degree - Engineering
Maharashtra Institute of Technology
Skills
- Holistic Campaign Management
- Measurement & Tracking
- Data-Driven Insights
- Creative and Analytical Thinking
- Decision-making
- Team collaboration
- Adaptability and flexibility
Certification
Meta Blueprint
Professional Development
Self-Study on Digital Marketing Trends, Ongoing self-study to stay abreast of evolving digital marketing trends and strategies.
Timeline
Senior Paid Search & Social Associate
IPG Mediabrands India Pvt Ltd
01.2024 - Current
Digital Marketer
Cybage Software Pvt Ltd
08.2021 - 01.2024
Associate PPC Executive
Return On Web Pvt Ltd
06.2021 - 08.2021
Ecommerce Specialist
Addmatrix
12.2020 - 06.2021
Bachelor's degree - Engineering
Maharashtra Institute of Technology
Similar Profiles
Nikhil SharmaNikhil Sharma
Senior Executive - Media Operations at IPG Mediabrands India Pvt LtdSenior Executive - Media Operations at IPG Mediabrands India Pvt Ltd
Dinesh SonalkarDinesh Sonalkar
Deputy Financial Controller at Mediabrands India Pvt Ltd. (IPG)Deputy Financial Controller at Mediabrands India Pvt Ltd. (IPG)
Sri Harsha VunnamSri Harsha Vunnam
Senior Data Engineer at IPG Mediabrands: KinessoSenior Data Engineer at IPG Mediabrands: Kinesso