Nikhil Petankar
Marketing Professional & Functional Consultant
Bengaluru,Karnataka
Summary
Experienced marketing professional skilled in SEO, content management, social media, and web development. Proficient in various tools like SharePoint, WordPress, and marketing automation. Specializes in Power BI, PowerApps, and Microsoft Power Platform to enhance marketing alignment with business goals. Efficient in delivering multi-channel campaigns and creating custom solutions for team collaboration and data insights.
Overview
4
4
years of professional experience
3
3
Certifications
4
4
Languages
Work History
Senior Executive
Sobha Developers
Bengaluru
11.2021 - Current
- Created and managed websites and blogs on WordPress, enhancing brand visibility and increasing organic traffic by 25%.
- Built and managed SharePoint sites for content sharing, improving internal collaboration, and project efficiency.
- Led SEO campaigns, optimizing website content, keywords, and backlinks to achieve top search rankings.
- Developed and implemented email marketing campaigns, improving customer engagement by 20%.
- Automated repetitive tasks using Power Automate, reducing campaign setup time by 30%.
- Used Power BI dashboards to track KPIs, measure ROI, and present insights to stakeholders.
Executive
Lotus Manpower Service
Bengaluru
11.2020 - 11.2021
- Designed WordPress websites and optimized them for SEO, generating a 30% increase in inquiries.
- Built custom SharePoint workflows to manage content approvals and marketing tasks efficiently.
- Automated lead tracking using Dynamics 365 CRM to enhance sales funnel visibility.
- Created PowerApps solutions to manage event registrations and automate marketing follow-ups.
- Developed Power BI reports to provide real-time campaign analytics and improve decision-making.
Education
MBA - Marketing & Human Resource
Institute of Business Management And Research
Hubli, India 04.2001 -
Skills
- Digital Marketing Strategy & SEO Optimization
- Content Management (SharePoint & WordPress)
- Social Media Campaigns & Email Marketing
- Marketing Analytics with Power BI & Google Analytics
- Workflow Automation (Power Automate, Dynamics 365)
- CRM Management & Customer Engagement
Certification
Fundamentals of Digital Marketing
Timeline
Senior Executive
Sobha Developers
11.2021 - Current
Executive
Lotus Manpower Service
11.2020 - 11.2021
MBA - Marketing & Human Resource
Institute of Business Management And Research
04.2001 -
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