Nikhil Poripireddy

Initially started at ScaleItRight (acquired by Ideas2IT in January 2024)

• Outreach and Coordination: Conducted outreach via calls, emails, and LinkedIn. Collaborated with inbound and outbound teams on Ads, social posts, and email campaign content.
• Client Management: Led an event management company to acquisition. Managed high-value clients in manufacturing, events, product companies, and IT SaaS, delivering exceptional results and securing increased client assignments.
• Post-Acquisition Role: Transitioned to Ideas2IT sales and also the marketing team, assuming full ownership of a client account(Founder's product portfolio company). I am currently handling a team of 5 from various functions to support the demand generation. Handled comprehensive outreach and marketing activities including strategy development, ICP definition, account list building, and marketing plan execution.
• Campaign and Content Management: Worked closely with content team to help create social media calendars, ad copies, articles, blogs ,and email campaign messaging. Directed design efforts and collaborated with database and outbound teams to help set up campaigns, and optimize SEO.
• Ongoing Outreach: Continued outreach through personalized emails, LinkedIn, and calls to initiate conversations and get sales opportunities from the US healthtech and Fintech industries.

• Researched, identified, and developed strong sales opportunities within existing product lines.
• Demonstrated strong team leadership, operating independently with little supervision to achieve meetings & demo targets.
• Built and maintained deep product, service, and industry knowledge to align and articulate value propositions with customer needs.
• Monitored international markets, conducting research on competitor products to develop sales strategies.
• Coordinated a few marketing activities and published global marketing material to increase relevancy in individual international markets.

• Developed and executed robust sales strategies, managing the entire sales cycle across diverse customer and partner accounts.
• Conducted market research and utilized tools like Sales Navigator to identify and pursue promising sales opportunities, achieving consistent revenue generation.
• Collaborated closely with pre-sales, CloudOps, and accounts teams to ensure seamless client engagements and successful project outcomes.
• Facilitated training sessions for team members on new portals and tools, enhancing their proficiency and adaptability to client needs.
• Demonstrated products to clients, effectively communicating features and benefits to drive sales and enhance customer satisfaction.

• Utilized internal tools to generate new business opportunities and contacts.
• Showcased product features to drive sales.
• Scheduled appointments, monitored satisfaction levels, and cross-sold additional offerings.
• Achieved sales goals totaling 3.71 Lakhs through calling and emails.