Nikhil Prakash
Kerala
Summary
Marketing Technology expert with 2 years of experience in Treasure Data CDP operations. Proficient in integrating data from CRM, web, and ecommerce platforms to enhance personalized, data-driven marketing strategies. Demonstrated capability to collaborate with cross-functional teams, optimize audience segmentation, and synchronize technical execution with business objectives.
Overview
2
2
years of professional experience
Work History
Junior Consultant
Danfoss Industries Pvt Ltd
08.2023 - Current
- Supported implementation and operation of Customer Data Platform for data consolidation.
- Collaborated with business stakeholders to align marketing goals with actionable CDP use cases.
- Advised on data activation strategies, audience segmentation, and targeted marketing campaigns.
- Enabled marketing campaigns leveraging AI models for executing targeted strategies.
- Increased operational efficiency by automating campaigns through Marketing Cloud.
- Managed CDP to ensure accurate data ingestion and workflow maintenance.
- Designed and implemented data pipelines for precise user data association and comprehensive profiles.
Education
Bachelor of Technology - Computer Science
APJ Abdul Kalam Technological University
Kerala, India06-2023
Higher Secondary - Computer Science
Citadel Residential School (CBSE)
Kerala, India06-2019
High School Diploma -
Our Own High School (CBSE)
Al Warqa, Dubai04-2017
Skills
- SQL database management
- Salesforce marketing cloud
- Big data technologies
- Data visualization
- Animation and design
- REST API knowledge
- Frontend development
- Virtual reality development
Affiliations
- Cooking
- Badminton
- Trekking
- E-Sports
Languages
English
First Language
Timeline
Junior Consultant
Danfoss Industries Pvt Ltd
08.2023 - Current
Bachelor of Technology - Computer Science
APJ Abdul Kalam Technological University
Higher Secondary - Computer Science
Citadel Residential School (CBSE)
High School Diploma -
Our Own High School (CBSE)
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