Nikhil Pulukuri
Marketing Automation.
Hyderabad
Summary
Highly skilled marketing automation specialist with over Six years of experience. Utilize Marketo and Salesforce to develop and implement successful campaigns. Expertise in email marketing, lead nurturing, and Email campaign management. Proficient in HTML with the ability to create responsive emails and landing pages. Adept at enhancing lead generation and conversions through a strong foundation in digital marketing strategies.
Overview
8
8
years of professional experience
3
3
years of post-secondary education
3
3
Certifications
3
3
Languages
Work History
Marketing Automation Execution Analyst
CyberArk
07.2023 - 03.2024
- Company Overview: CyberArk is a global leader in Identity Security
- Created email, landing page, and form templates and sent reminder emails to leads about webinars or events through the Marketo Flow steps
- Built landing pages and forms and set up email campaigns for lead generation, webinars, and events
- Supported essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
- Develop and implement improvements to productivity, conversion rates, and revenue growth using A/B testing
- Built and tested workflows in Marketo to achieve campaign goals
- Responsible for list uploads and execution of leads to sync in Salesforce including segmentation, deployment, and continual evaluation for improvements
- Generated UTM-coded links to support various marketing campaigns
- Linked Uberflip assets with Marketo and Salesforce to capture leads via Uberflip pages
- Trained new team members on various processes in Marketo
- Worked on an AI project aimed at reducing human error and manual effort by automating the analysis and routing of marketing email responses
- CyberArk is a global leader in Identity Security
Marketing Automation Specialist
Unogeeks
04.2022 - 06.2023
- Managed the performance and effectiveness of all marketing programs and lead generation campaigns including lead scoring and lead nurturing
- Developed the marketing automation infrastructure, implementing best practices for emails, landing pages, and campaigns
- Developed and monitored corporate benchmarks for campaign performance and lead generation
- Developed and maintained campaign flows to effectively move prospects through the buyer's journey
- Applied best practice segmentation and customer profiling to optimize demand generation programs
- Partnered with internal stakeholders to ensure integrity of marketing automation data architecture
- Managed aspects of the Marketo instance and its CRM integration including emails and landing page development, testing, database management, analytics, and optimization
- Optimized email campaigns, resulting in a 15% increase in open rates and a 20% boost in click-through rates
Marketing Specialist
Extarc Software Solutions
10.2015 - 03.2022
- Expertise in campaign management, social media marketing, email marketing, and lead generation, measuring and optimizing ROI with predefined KPIs
- Hands-on with various tools such as MailChimp, Google Ads, Google Analytics
- Optimized product advertising on company website, Facebook, Instagram, and Google Ads
- Troubleshoot advertising platform issues by analyzing system logs and creating ad-hoc queries/scripts
- Analyze data to determine campaign efficiency
- Develop and communicate marketing plans, campaign results and project recommendations to senior management team
- Analyze operational marketing and/or sales processes to find and suggest efficiencies
- Participate in ongoing initiatives as the project manager or account manager
- Optimized the company website and conducted data visualization
Education
Bachelor of Commerce - Computer Applications
Mahatma Gandhi Kashi Vidyapith
07.2012 - 06.2015
Skills
- Email Marketing
- Marketo
- SalesForce
- A/B Testing
- CRM
- Lead Nurturing
- Campaign Management
- Microsoft Excel
- HTML
- Database management
- Data cleansing
- Data Visualization
- Mailchimp
- Adwords
- Google ads
- Google Analytics
- Lead Generation
- Social media marketing
Accomplishments
· Worked on an AI project aimed at reducing human error and manual effort by automating the analysis, save time and increased work efficiency 3X.
Contacts
+91 97002 30272, nikhilpulukuri@gmail.com
Passions
Book Reading
Certification
Salesforce CRM
Timeline
Salesforce CRM
02-2025
Marketing Automation Execution Analyst
CyberArk
07.2023 - 03.2024
Marketing Automation Specialist
Unogeeks
04.2022 - 06.2023
Google Ads Search
03-2022
Digital Marketing
04-2021
Marketing Specialist
Extarc Software Solutions
10.2015 - 03.2022
Bachelor of Commerce - Computer Applications
Mahatma Gandhi Kashi Vidyapith
07.2012 - 06.2015
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