Nikhil Saxena

■ Managed end-to-end execution of Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) campaigns to drive brand awareness, lead generation, and conversions.

■ Developed and implemented performance-driven advertising strategies aligned with business goals and target audience segments.

■ Conducted in-depth keyword research to identify high-performing search terms; wrote compelling ad copies to boost CTR and quality score.

■ Strategically allocated and managed advertising budgets across campaigns; optimized bidding strategies (Manual, Target CPA, ROAS, etc.) for maximum efficiency and ROI.

■ Continuously monitored campaign performance, performing A/B tests and making real-time optimizations to improve CTR, CPC, CPA, and ROAS.

■ Analyzed campaign data using platforms like Google Ads, Meta Ads Manager, and Google Analytics to generate actionable insights and data-driven decisions.

■ Conducted competitor and market analysis to stay ahead of industry trends and adapt campaign strategies accordingly.

■ Delivered detailed performance reports and dashboards, showcasing key metrics, trends, and ROI analysis to internal teams and clients.

■ Maintained strong client communication by providing regular updates, strategic consultations, and transparent reporting.

■ Trained and mentored junior team members and interns in paid ads best practices, campaign execution, and optimization techniques.

• Company Overview: Super Specialty Hospital
• Successfully executed lead generation campaigns across Google Ads and Meta Ads, driving high-quality leads for a super specialty hospital
• Achieved an impressive300 CPA (Cost Per Acquisition) by optimizing targeting, ad creatives, and bidding strategies to maximize efficiency
• Delivered a10x ROI by focusing on high-intent audiences, optimizing conversion paths, and continuously refining ad strategies for improved performance
• Leveraged data-driven insights to fine-tune campaigns and maximize conversions while maintaining cost-effectiveness, contributing to the hospital's growth

• Managed performance marketing campaigns across Google Ads for multiple clients spanning diverse industries, including real estate, healthcare, e-commerce, and education
• Tailored strategies for each industry by optimizing keyword targeting, ad creatives, and bidding to drive relevant traffic and maximize conversions
• Consistently delivered strong results, meeting KPIs such as CPC, CPA, and ROI through industry-specific optimization and continuous performance analysis
• Developed industry-specific campaigns that aligned with client goals, ensuring maximum efficiency and growth across varied market segments

• Managed performance marketing campaigns across Google Ads & Meta Ads for multiple clients spanning diverse industries, including real estate, healthcare, e-commerce, and education
• Tailored strategies for each industry by optimizing keyword targeting, ad creatives, and bidding to drive relevant traffic and maximize conversions
• Consistently delivered strong results, meeting KPIs such as CPC, CPA, and ROI through industry-specific optimization and continuous performance analysis
• Developed industry-specific campaigns that aligned with client goals, ensuring maximum efficiency and growth across varied market segments

• Generate high quality leads by running targeted paid campaigns on platforms like Google Ads and Meta Ads (Facebook/Instagram)
• Create and optimize ads to attract potential real estate clients through effective keyword and audience targeting
• Track and analyze performance of campaigns to ensure high-quality lead generation and improve ROI
• Manage client relationships by converting leads into real estate sales and providing continuous support