Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Timeline
Generic

Nikhil Shambharkar

Mumbai

Summary

Dynamic Creative Director with a proven track record at Pocket FM US, excelling in viral content development and social media strategy. Achieved over 15 million views through innovative short-form videos, while enhancing team capabilities with AI tools. Strong leadership and data analysis skills drive impactful marketing campaigns and subscriber growth.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Creative Director - Content Marketing

Pocket FM US
Mumbai
02.2024 - Current
  • Executed viral short-form video strategy, generating over 15 million views on trending shorts such as 'Twisted Sisterhood' and 'Karma is B Tch.'
  • Exceeded production targets for non-episodic reels by 400%, delivering approximately 100 high-quality reels monthly.
  • Spearheaded episodic shorts for major US dramas, significantly enhancing monthly view targets and subscriber growth.
  • Innovated new short video formats, driving content performance through data-driven testing.
  • Achieved C-95 pilot metric for eight LAs, elevating initial episode viewership with scores below 700 and 500.
  • Increased social media presence, raising Facebook followers to 1 million and YouTube subscribers to 1.5 million.
  • Enhanced team capabilities by integrating AI tools and promoting animation innovation for optimized workflows.

Marketing Lead

Civic Studios
Mumbai
06.2022 - 09.2023
  • Spearheaded integrated campaigns, boosting Pocket Change YouTube subscribers by 40% in Q1 and overall social followers by 20%.

Brand Solutions Manager

Dainik Bhaskar Radio Division (94.3 MY FM)
Mumbai
08.2018 - 05.2022
  • Created integrated creative solutions and unique intellectual properties for corporate clients, boosting non-FCT revenue through branded content.
  • Pitched innovative concepts and coordinated RJ/influencer collaborations to enhance branded campaigns.

Marketing Manager

Zee Media Corporation Ltd - Zee 24 Taas
Mumbai
02.2016 - 07.2018
  • Spearheaded integrated TV and digital marketing campaigns, enhancing channel reach across Maharashtra.
  • Orchestrated events and social media promotions to boost audience engagement.
  • Facilitated influencer and host integrations to maximize campaign visibility.

Executive - Network Marketing

Star India Pvt Ltd
Mumbai
01.2013 - 01.2016
  • Managed agency relationships while contributing to large-scale network marketing projects.
  • Forged partnerships with DTH and cable operators, developing impactful co-branded materials.
  • Created consumer insight reports to guide marketing strategies and decisions.
  • Coordinated PSA and fundraising events to enhance community engagement.

Executive - Trade Marketing

DishTV India Ltd
Mumbai
05.2011 - 12.2012
  • Directed retail visibility projects for POS and merchandising to boost customer engagement.
  • Implemented loyalty schemes that increased repeat business and improved customer retention.

Education

MBA - Marketing & Finance

Symbiosis Institute of Digital & Telecom Management
Pune
01.2011

B.E. - Electronics & Telecommunication

Pimpri Chinchwad College of Engineering
Pune
01.2008

Skills

  • Social Media Strategy (Organic/Paid)
  • Content Marketing (Short-Form Video/Reels)
  • Viral Content Development
  • Performance Marketing
  • SEO/SEM Basics
  • PPC (Google Ads)
  • Email/WhatsApp Marketing
  • AI in Marketing
  • Integrated Marketing (IMC)
  • Campaign Management
  • Brand Strategy/Solutions
  • Market Research
  • Google Analytics
  • Data Analysis
  • Performance Metrics (C-95)
  • ROI Tracking
  • Team Leadership
  • Influencer Marketing
  • Vendor Management
  • PR
  • Event Management
  • Trade Marketing
  • Content Tools (Veedio, Artlist)

Certification

  • Google Ads (Search, Display, Video)
  • Google AI Essentials

Languages

  • English (Fluent)
  • Hindi (Fluent)
  • Marathi (Fluent)

Timeline

Creative Director - Content Marketing

Pocket FM US
02.2024 - Current

Marketing Lead

Civic Studios
06.2022 - 09.2023

Brand Solutions Manager

Dainik Bhaskar Radio Division (94.3 MY FM)
08.2018 - 05.2022

Marketing Manager

Zee Media Corporation Ltd - Zee 24 Taas
02.2016 - 07.2018

Executive - Network Marketing

Star India Pvt Ltd
01.2013 - 01.2016

Executive - Trade Marketing

DishTV India Ltd
05.2011 - 12.2012

MBA - Marketing & Finance

Symbiosis Institute of Digital & Telecom Management

B.E. - Electronics & Telecommunication

Pimpri Chinchwad College of Engineering

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Nikhil Shambharkar