Nikhil Sharda
Gurgaon
Summary
Dynamic Marketing Leader with 20 years of experience in scaling PR and digital functions, driving 3–5x growth in engagement and ROI for diverse brands. Expertise in managing 100+ crore media budgets and delivering high-ROI campaigns for global consumer-tech and FMCG brands. Proven track record in launching new verticals, streamlining GTM systems, and optimizing content ecosystems to enhance traffic and social sentiment. Published author with deep knowledge of financial planning, compliance governance, and risk mitigation frameworks.
Overview
23
23
years of professional experience
1
1
Certification
Work History
AVP – Creative and Business Operations
The Marcom Avenue
08.2023 - Current
- Boosted operational profitability by 40% through effective P&L management.
- Established Crisis Management and Comms Wing, onboarding 20+ clients successfully.
- Increased campaign performance by 110% through data-driven strategies and insights.
- Elevated client retention and brand impact by leading over 60 integrated campaigns.
- Reduced delivery timelines by 25% through streamlined operational processes.
- Managed multi-crore budgets, ensuring effective financial planning and risk mitigation.
VP – Digital Transformation (Contract)
Media Mantra Group
02.2023 - 08.2023
- Achieved multi-crore revenue growth by founding Influsurf, Media Mantra’s digital division.
- Delivered 30–120% growth in digital visibility for 50+ brands through strategic execution.
- Increased campaign efficiency by 40% through leadership of a 20+ member digital team.
- Boosted overall revenue by 25% by expanding service offerings across multiple sectors.
EVP – Creative Communications
Scroll Mantra Private Limited
06.2020 - 02.2023
- Delivered 50+ successful campaigns in digital and brand communication.
- Improved client goal alignment, increasing approval rates by 30%.
- Enhanced output quality and consistency by mentoring creative teams.
- Boosted client satisfaction through refined presentations and pitches.
Creative Director (Contract)
FrogIdeas Pvt Ltd
12.2019 - 05.2020
- Delivered successful creative projects by implementing strategic guidelines and concepts.
- Collaborated with account executives to gather comprehensive client requirements.
- Motivated creative teams to maximize their talent and productivity effectively.
- Facilitated brainstorming sessions to generate innovative ideas and solutions.
- Crafted unique copy that fulfilled both client and organizational needs efficiently.
- Reviewed and refined team presentations, providing constructive feedback and approvals.
Sr. Digital Evangelist
AdGlobal360 Pvt. Ltd.
06.2015 - 12.2019
- Drove creative direction as Head of Copy for over 50 public-sector projects.
- Increased digital efficiency by 40% through spearheading digital transformation frameworks.
- Boosted campaign visibility and engagement via multi-channel initiatives including SEO and SEM.
- Developed social media governance policies and trained affiliates on digital engagement.
- Ensured compliance and accuracy while safeguarding government digital assets.
- Achieved exceptional ROI for start-up brand campaigns, gaining over 10 clients in three months.
Chief Managing Editor
GoWriteRight Publishing LLP (eFiction India Magazine)
08.2009 - 05.2015
- I founded eFiction India, one of the country’s earliest digital literary magazines, with a vision to democratize storytelling and give emerging writers a national platform. As founder, I built the publication’s end-to-end editorial vision, brand identity, technology setup, content pipeline, and community growth. I led a distributed team of writers, editors, and designers, scaled the magazine to thousands of monthly readers, and established partnerships with authors, publishers, and creators/printers/vendors.
- Key Result Areas:
Content Manager – Network Services
Convergys India Services Ltd.
06.2009 - 05.2015
Senior Associate
Wipro Ltd.
11.2007 - 12.2008
Senior Copywriter
Sidharth Advertising
07.2007 - 10.2007
Content Manager
Gujarat NRE Coke Ltd.
07.2006 - 07.2007
Media Manager
Message Communications
04.2003 - 06.2006
Education
MBA - Advertising and Marketing
Bharathidasan University
01.2019
ISC 2003 and ICSE 2001 - undefined
St George’s College
MussoorieM.Phil - Philosophy
Jadavpur University
Kolkata01.2009
BA (Hons) - Media Studies
Huddersfield University UK
Wigan & Leigh, India01.2006
Skills
- Strategic development
- Integrated marketing strategy
- Governance structure development
- Leadership development
- Brand strategy development
- Digital marketing and content promotion
- Strategic public relations
- Sales and marketing integration
- Corporate communications strategy
- Global media engagement strategy
- Effective communicator
- Strategic thinker
- Collaborator
- Innovator
- Intuitive
Certification
- Kellogg Executive Program - Chief Marketing Officer Program
- Harvard Business School - Leadership, Power & Influence
Personal Details
Languages Known: English and Hindi
Timeline
AVP – Creative and Business Operations
The Marcom Avenue
08.2023 - Current
VP – Digital Transformation (Contract)
Media Mantra Group
02.2023 - 08.2023
EVP – Creative Communications
Scroll Mantra Private Limited
06.2020 - 02.2023
Creative Director (Contract)
FrogIdeas Pvt Ltd
12.2019 - 05.2020
Sr. Digital Evangelist
AdGlobal360 Pvt. Ltd.
06.2015 - 12.2019
Chief Managing Editor
GoWriteRight Publishing LLP (eFiction India Magazine)
08.2009 - 05.2015
Content Manager – Network Services
Convergys India Services Ltd.
06.2009 - 05.2015
Senior Associate
Wipro Ltd.
11.2007 - 12.2008
Senior Copywriter
Sidharth Advertising
07.2007 - 10.2007
Content Manager
Gujarat NRE Coke Ltd.
07.2006 - 07.2007
Media Manager
Message Communications
04.2003 - 06.2006
ISC 2003 and ICSE 2001 - undefined
St George’s College
M.Phil - Philosophy
Jadavpur University
BA (Hons) - Media Studies
Huddersfield University UK
MBA - Advertising and Marketing
Bharathidasan University
Awards
Marcom Awards for Best Integrated Marketing (ReNew) - 2025, SAMMIE Awards – Gold (2018): Best Digital Travel Brand, IAMAI Awards (2020): Winner – Online Interactive Marketing, DMA Asia ECHO Awards – Bronze (2018): Best Customer Acquisition Campaign (Digital Marketing), Creative Abby Awards – Bronze (2014): Awarded at Goafest for Creative Excellence, Cannes Lions Entry: Represented work showcased on a global creative platform
Selected Published Links
- Social samosa
- E4m
- Adgully
- MANIFEST
- Afaqs!
- Campaign
- ADGENT TODAY