Wildlife Enthusiast
Nikhil Sharma
Digital Marketing Consultant
Bengaluru
Summary
Digital Marketing Consultant with 11+ years of experience in E2E Cross channel campaign implementation and Technical Project Management. Certified Lean and Green Belt practitioner bringing wide-ranging experience executing measurable marketing campaigns for fast-paced Internet companies. Successful in driving membership, traffic and revenue.
Overview
11
11
years of professional experience
7
7
years of post-secondary education
3
3
Certifications
Work History
Manager - Client Success
Verticurl (WPP Company)
Bengaluru
12.2021 - Current
- Closely working with the Client marketing and Enterprise team to provide constructive solutions on Adobe marketing automation platform and responsible for end to end digital project delivery
- Collaborate with project leadership teams on program roadmaps, campaigns strategies and execution calendars
- Assisting with campaigns planning and execution based on customer engagement roadmaps in alignment with business use cases (including validation rules, triggers, alerts, and automated responses)
- Campaign measurement and reporting activities including: measurement planning, post launch monitoring, campaign report delivery and communication to key stakeholders
- Identify and manage risks and issues faced during and after Project Completion
- Successfully managed website projects, establishing timelines, and ensuring timely project delivery
- Working knowledge of leading Marketing Technologies: Adobe Campaign Standard, Adobe Campaign Classis, Salesforce Marketing Cloud and Marketo
- Actively participating in pre-sales activities, taking charge of preparing project quotations, contracts, and Statements of Work (SOW) for both technical and campaign implementation projects
- Supporting growth and retention of client through annual and quarterly planning
- Working as a consultant or business analyst for marketing automation processes and strategies
Lead Consultant
Genpact
Bangalore
09.2019 - 12.2021
- Collaborated closely with key stakeholders including marketers, agencies, legal teams, and operations teams to develop and execute marketing campaigns, providing direct support throughout the entire project lifecycle, thus enhancing efficiency and reducing time to market
- Implemented process optimizations for campaign production by comprehensively understanding requirements and preparing Standard Operating Procedures (SOPs) for operational teams
- Offered expert recommendations on channel-specific strategies for various platforms such as websites, onsite engagement, email marketing, database management, display advertising, and search engine marketing
- Led Acquisition and Engagement marketing initiatives, providing end-to-end support encompassing consultation, planning, design/development, and execution
- Provided comprehensive support across all aspects of campaign production, including creative production, translation, localization, legal approvals, as well as email and onsite build, ensuring seamless campaign execution
- Developed and implemented an automated global trigger project targeting merchants from over 15 countries, resulting in significant time savings of approximately 100 hours per month for operations teams
- Led an audit of 50+ trigger campaigns targeting APAC and WEUR markets, analyzing the campaign setup to optimize the run-time of daily triggers. Made recommendations for frequency adjustments to improve overall campaign performance
Sr. Production Analyst
Epsilon
Bangalore
11.2015 - 09.2019
- Successfully conceptualized, implemented, and managed multiple customer activation and loyalty programs, resulting in a notable 20% increase in revenue
- Developed and executed effective email marketing and automation campaigns for esteemed clients, including Dell, Yahoo, Marriott, Coach, Chase, and others
- Utilized key performance indicators (KPIs) and measurable metrics to drive segmentation strategies, conduct A/B testing on subject lines, content, images, and offers, resulting in higher open and click rates
- Facilitated client and product-specific training for new hires within the department, ensuring a smooth onboarding process and comprehensive understanding of client requirements
- Conducted comprehensive audits of various campaign processes to identify gaps and implement process improvements, enhancing overall campaign efficiency and effectiveness
- Maintained accurate and detailed team reports, including leave records, utilization rates, and training details, contributing to efficient team management and resource allocation
Business Operation Associate
Accenture
Hyderabad
05.2015 - 11.2015
- Engaged in a professional capacity with Google, the world's largest technology company renowned for its Internet-related services
- Provided exceptional technical support to global clients, specifically addressing issues related to Double Click for Publisher (DFP) and Ad Exchange
- Regularly shared insightful case studies with clients and internal stakeholders, facilitating knowledge exchange and promoting team-wide understanding of product updates and projects. Prepared support documents and contributed to first-level team management
- Facilitated Joint Application Development (JAD) sessions, involving subject matter experts, stakeholders, development teams, and analysts, to gather requirements and align project objectives
- Designed user interface (UI) mockups and demos, which were presented to business approval teams. Led multiple impactful presentations using Microsoft PowerPoint, effectively conveying key business concepts
- Managed escalations by collaborating closely with Google's Product Engineers, ensuring prompt resolution of issues. Diligently documented Root Cause Analyses (RCAs) and updated the knowledge base as required, contributing to continuous improvement and efficient issue resolution
Campaign Management Specialist
Theorem India
Mysore
06.2012 - 05.2015
- Managed all transactional emails, triggered email campaigns and 1-off newsletters through DREAM and DREAM mail
- On-boarded new client accounts – Time Warner Cable, Pfizer, Pepsi, Dell
- Campaign analysis and continuous advancement of Dream email capabilities (targeting, personalization, tracking, etc.)
- Working with external and internal creative teams to develop effective designs for all emails and supporting landing experiences
- Reporting on performance, bounces, complaint rate of all emails sent
- Develop strategic data-driven customer email programs
- Utilize aggressive testing to maximize campaign performance and isolated campaign driver effectiveness
- Translating business needs to analytics requirements
Education
Master of Science - Computer Application
Karnataka State Open University
Mysore 03.2012 - 07.2015
Bachelor of Science - Computer Application
N.I.E Science College, University
Mysore 04.2009 - 06.2012
Skills
CRM - Adobe & SFMC
Omni Channel Marketing
E2E Email Campaign Management
Agile Project Management
Reporting & Analysis
Team Management
Client renewals and prospecting
Certification
Lean Certified
Interests
Biker, Traveller
Timeline
Manager - Client Success
Verticurl (WPP Company)
12.2021 - Current
Salesforce Certified Marketing Cloud Email Specialist
11-2021
Green Belt Six Sigma
05-2021
Lean Certified
10-2020
Lead Consultant
Genpact
09.2019 - 12.2021
Sr. Production Analyst
Epsilon
11.2015 - 09.2019
Business Operation Associate
Accenture
05.2015 - 11.2015
Campaign Management Specialist
Theorem India
06.2012 - 05.2015
Master of Science - Computer Application
Karnataka State Open University
03.2012 - 07.2015
Bachelor of Science - Computer Application
N.I.E Science College, University
04.2009 - 06.2012
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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