Nikhil Thakkar

I am a Swiss army knife- I can do everything from moderating groups to mentoring students, from consumer insights to creative strategy...

Leading planning on Key accounts - for Wunderman thompson as well as Fortuity (sister agency) -

Boost

Voltas Beko

Mankind Pharma

RSPL

Leading digital and mainline pitches

Heading planning for a diverse portfolio of client - RSPL, Havells, Luminous, LavaMobiles

Lead planner on Key accounts - Iodex, SBI and Macho

Strategy consulting for startups Bharat Agri, Youkraft

Leading pitches across categories

Responsibilities

• Responsible for leading category and brand strategy for Boost,Growth + Honda, Voltas Beko, Vimal, Dalmia Cement, Verisign, Rajnigandha
• Content planning and digital platform strategy for Boostcamp, Sensodyne, and Verisign

Key projects

Secondment at GSK (Boost -Category manager Role)

• Develop the strategic outlook of the portfolio, key growth opportunities, market priorities
• Lead the key content plan for Boost and Boostcamp by understanding sports culture as well as the changing nature of kids (our key audience) in a dynamic environment
• Drive critical researches for exploration, insight mining, concept development, script evaluation, consumer & shopper research

Voltas Beko

• Leading and driving strategy and creative platform for Voltas Beko including consumer insight and brand strategy
• Creating a robust content plan to reduce drop offs and friction across the consumer journey

Honda

• Leading the brand, digital and content strategy for the launch of the Honda Civic- planning interventions across end to end consumer journey which included liaising with digital agency

Boost

• Driving the branded content framework and digital strategy for the first ever cricket based content platform by Boost – Boostcamp.com
• Driving strategy on the Boost brand restage from Wunderman – including new communication platform, brand codes, consumer research and creative idea inspiration

Rajnigandha

• Leading the brand architecture re-evaluation - Define the brand pillars and key from parent brand to the sub brand range. Defining the archetype and need scope segment of this range
• Building platforms based on key cultural insights

Key Achievements and results

• Bronze Effie for Boost -2019
• Boost achieved highest consideration numbers in 2019
• Voltas Beko films have garnered over 1.5 Mn views on Youtube
• The Voltas Beko dishwasher campaign has had over 5Mn+ Impressions and 1+ Lakh clicks

Responsibilities

• Leading the Delhi unit for Kadence Qualitative
• Driving and leading the Qualitative business for Key Clients – Flipkart, Myntra and Mahindra
• Thought leadership in qualitative – Developing new and ownable neuroscience based research products
• Training and development of 4 Mid -Senior level researchers
• Leading strategic insight studies (including ethnography and observation) on new category entry, consumer understanding, app pathway optimisation, website usability, A/B Studies etc
• Driving strategic innovation projects for Mahindra- From project management and fieldwork, consumer understanding, creating a design strategy, innovation workshops and final product prototype designs

Responsibilities

• Client lead for 1.2 Cr business including – Samsung, Marico, Nokia, Royal Enfield, Bharti-Walmart and Coke
• Managing a team of 2 Junior researchers

• Fieldwork and reporting for Key Clients - Dabur, Tata Motors, Renault