Nikhil Tharakan
Coimbatore
Summary
Results-driven analytics and strategy professional with 3 years of experience leveraging data insights to drive operational efficiencies, optimize business processes, and enhance decision-making. Adept at developing data-driven strategies, performing advanced analytics, and collaborating with cross-functional teams to support key business initiatives. Highly skilled in stakeholder management, predictive modeling, and data visualization to influence executive-level decision-making.
Overview
6
6
years of professional experience
Work History
Strategy Analyst
GEP
12.2022 - Current
- Conducted data-driven budget planning and optimized procurement strategies using analytical models
- Developed automated reporting dashboards, improving efficiency in tracking supplier performance and spending trends
- Managed and analyzed supplier negotiations and contracts, achieving significant cost savings through strategic sourcing
- Collaborated with regional teams across Middle East and APAC to ensure alignment with business objectives
- Implemented spend analysis methodologies, identifying cost-saving opportunities and process enhancements
- Standardized and automated KPI reporting frameworks, enabling more accurate decision-making
- Designed and implemented category management strategies, ensuring procurement best practices align with business needs
- Led cross-functional teams to improve vendor performance through actionable insights derived from data analytics
- Established and maintained supplier scorecards, improving compliance and supplier evaluation efficiency
- Developed insights on customer acquisition by analyzing purchasing trends, identifying key factors influencing buying behavior, and optimizing procurement strategies
- Enhanced customer retention and engagement by implementing data-driven approaches, segmenting customer groups, and personalizing strategies to improve customer satisfaction and loyalty
- Implemented customer conversion models, improving engagement through data-driven decision-making
Business Development Analyst
Active Apparel
04.2019 - 11.2022
- Conducted market analysis and competitive research to identify expansion opportunities
- Developed data models and business cases to assess potential partnerships and revenue streams
- Managed client relationships, ensuring seamless communication and sustained business growth
- Assisted in process automation, enabling data-driven sales forecasting and lead generation
- Developed and refined pricing strategies using historical sales data and market trends
- Conducted customer segmentation analysis, enabling targeted marketing and personalized engagement strategies
- Spearheaded product performance evaluations, recommending portfolio adjustments based on data insights
- Enhanced customer retention strategies by analyzing purchasing behaviors and personalizing engagement initiatives
- Implemented data-driven marketing efforts, optimizing conversion rates and customer acquisition
Market Research Analyst Intern
Reshmi Industry India PVT LTD
03.2022 - 04.2022
- Assisted in developing market insights reports, identifying trends in procurement and supplier performance
- Conducted data-driven vendor analysis, providing actionable recommendations for cost reduction
- Created customized dashboards to track and measure business performance using advanced Excel and Power BI
- Collaborated with cross-functional teams to streamline procurement processes and optimize vendor relations
Business Analyst Intern
SS Fasteners
07.2021 - 09.2021
- Designed data-driven sales performance reports, optimizing lead generation strategies
- Conducted predictive analysis on customer behavior, identifying key areas for marketing optimization
- Assisted in process automation, improving tracking of sales and marketing KPIs
- Developed strategic insights reports, enhancing decision-making for marketing campaigns
Education
MBA - Marketing & Analytics
Kumaraguru Institute of Technology (KCT)
Coimbatore, India01-2022
Bachelor of Information Technology - IT
Coimbatore Institute of Technology
Coimbatore, India01-2019
Skills
- Data Analytics & Business Intelligence
- Data-Driven Decision Support
- Data Visualization
- Automation & Process Optimization
- Stakeholder Engagement
- Cross-Functional Collaboration
- Customer Acquisition & Conversion Optimization
- Customer Engagement & Retention Strategist
- Market & Competitive Intelligence
- KPI Development & Reporting Framework
- SQL,R
- POWER BI
- Excel (Advanced), VBA, Google Sheets
- SAP, Workday, ERP Systems
KEY ACHIEVEMENTS
Client Appreciation Award (PMI): Awarded for delivering exceptional sourcing results and cost efficiencies.
Spot Recognition Award: Recognized for outstanding contributions in procurement and process optimization.
Best Team Award: Honored for strong collaboration and achieving key business goals.
Languages
English
Hindi
Tamil
Malayalam
Timeline
Strategy Analyst
GEP
12.2022 - Current
Market Research Analyst Intern
Reshmi Industry India PVT LTD
03.2022 - 04.2022
Business Analyst Intern
SS Fasteners
07.2021 - 09.2021
Business Development Analyst
Active Apparel
04.2019 - 11.2022
MBA - Marketing & Analytics
Kumaraguru Institute of Technology (KCT)
Bachelor of Information Technology - IT
Coimbatore Institute of Technology
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