Nikhil Tiwari

Nurture.farm, Establishing India's largest Agri Input Marketplace in Haryana

• Built B2B e-commerce-oriented demand function across Region from scratch
• Strategies and implementing go to market for team to execute in field
• Recruiting and Coaching a team of 6 Territory Managers, 20 Business Development officers for Digital expansion of .Retail App
• Growing exponentially in terms of retail coverage, order count, unique retail coverage, GMV,
• Driven 4X market coverage and 2X GMV withing a month of operations
• Handling internal CRM ,Business Reporting Tools & P&L Management for Region

• Established range of FMCG from a Subsidiary of world’s largest Cooperative IFFCO in Haryana and Delhi Markets
• Established distribution operation for staples brands from IFFCO Kisan in Delhi NCR & Haryana
• Built Sales Infra terms of 20 + distributor distributor onboarding
• Established ties with Major Retail Chains & HORECA operators for placement for the products
• Retailer Coverage Planning and implementation
• Started Ecommerce business operation with major Agri input Ecommerce platforms
• Delivered 3X MOM Growth in terms of revenues for businesses looked after
• P&L and budget management for state businesses
• Planning and implementation of BTL activities for product promotion & marketing

• Drivven sales though customer acquisition and retention of HORECA accounts for world’s largest luxury tea brand with largest tea collection in the world
• Reach out to F&B decision makers at finest of Luxury Hotels and restaurants across North India to ensure business revenue, across
• North India
• Product Demo Sessions with key decision makers (General Managers , F&B Directors , Chef) at leading luxury chains
• Sales forecasting, reporting to management
• Participating in business events for product promotions and brand collaborations to establish brand visibility
• Signed up major Hotel Chains and restaurants for product i.e Oberoi, IHCL to get impaneled vendor and product placement
• Started new operations for Ultra HNI catering events to generate visibility and revenue

• Managing sales and market operation for second largest cigarettes manufacturer in Gurgaon and Haryana market
• Managed distributors and super stockiest channel business in terms of primary, secondary sales and distribution across territory
• Controlling and channelizing distributor investments and ROI, s based on sales plan and business forecasting
• Tracking of sales and team’s performance on daily, weekly and monthly basis
• Recruit, Coach, Retain a workforce of 47 Salesman and 4 Market Supervisor supervisors
• Driving daily BTL activity and market activations
• Product promotion and market and placement

• Driving Sales and field operation for Abbott Nutrition world’s health food drink brands i.e. Pediasure , Ensure
• Delivered business 2X growth in terms of primary and secondary sales target achievement within 3 months of territory takeover.
• Maintained healthy distributor ROI, claims management for distributors with growing business volumes
• Managed New product launches, BTL activities and drives and implementation of marketing collaterals in field
• Maintaining business hygiene and market operations
• Recruit, Coach, Retain performing 3 ISR, 4 AFC (Field Salesman)
• Ensuring all sales KPIs are tracked, measured electively