Nikhil Uniyal
VP- Business Transformation
Kanjurmarg West
Summary
Experienced media and marketing professional with a proven track record of driving business transformation through revenue growth and strategic marketing initiatives. Skilled in leading cross-functional teams, optimizing sales systems, and executing integrated campaigns across various platforms. Demonstrated ability to conceptualize and monetize Intellectual Properties (IPs), leverage consumer insights, and align marketing strategies with business objectives for maximum profitability and operational efficiency.
Overview
19
19
years of professional experience
2009
2009
years of post-secondary education
3
3
Certifications
Work History
VP Business
New Media Holding
01.2025 - Current
- Spearheading business transformation initiatives across media and marketing verticals.
- Driving strategic growth through full-funnel marketing services and SaaS platforms.
- Built and scaled a central sales team across Mumbai and Delhi.
- Delivered ₹10+ Cr in billing within the first 10 months.
- Key brands: The Sleep Company, Tata AIG, HDFC Life, Arrow, Joy Care.
National Revenue Lead
Wondrlab India
06.2023 - 10.2024
- Company Overview: Wondrlab is a first Martech network of Interconnected agencies from India. It offers full funnel services to brands.
- Led revenue strategy for Martech platforms: WISR, Opportune, Hector.
- Developed integrated sales frameworks combining ATL, content, tech, and BTL.
- Achieved significant revenue milestones and team expansion.
- Wondrlab is a first Martech network of Interconnected agencies from India. It offers full funnel services to brands.
AVP- IP (Impact Property Lead)
ENIL (Radio Mirchi)
07.2022 - 05.2023
- Company Overview: Mirchi Impact properties is the exclusive division within ENIL which deals in IP conceptualization, creation, selling and implementation.
- Managed IP creation, sales, and execution with a focus on profitability.
- Delivered 10% YoY increase in bottom-line profitability.
- Created and scaled IPs like Mirchi DigiKids, Stepathon, Cyclathon.
- Mirchi Impact properties is the exclusive division within ENIL which deals in IP conceptualization, creation, selling and implementation.
Impact Property Lead – TN & Kerala
ENIL (Radio Mirchi)
07.2019 - 06.2022
- Company Overview: Mirchi Impact properties is the exclusive division within ENIL which deals in IP conceptualization, creation, selling and implementation.
- Led regional IP strategy and execution.
- Achieved 300% growth in Mirchi Movie Night revenue.
- Generated ₹1 Cr+ from branded content integrations.
- Mirchi Impact properties is the exclusive division within ENIL which deals in IP conceptualization, creation, selling and implementation.
Senior Manager (Group Head)
Times of India (Red Cell)
06.2017 - 04.2019
- Company Overview: Red cell is a strategic business unit of The Times of India which works as a single window solution for clients.
- Managed strategic business development across multiple verticals.
- Led national IPs including Kala Ghoda Art Festival and Times Literature Fest.
- Created long-term IPs with multi-year client lock-ins.
- Red cell is a strategic business unit of The Times of India which works as a single window solution for clients.
Business Group Head
GROUP M (MEC)
03.2010 - 05.2017
- Company Overview: MEC is one of the fastest growing media agencies under Group M bouquet.
- Led integrated media planning across ATL and BTL platforms.
- Managed marquee clients: Citi Bank, Mercedes Benz, Oppo, Honda, Singapore Tourism.
- Selected for Google’s global “Squared” digital training and GroupM’s Accelerate program.
- MEC is one of the fastest growing media agencies under Group M bouquet.
Account Executive
AQT Communications
03.2009 - 02.2010
Marketing Executives
Infotech Consultants
08.2006 - 06.2007
Education
PGDPC + MBA - Communications
Delhi School of Communication
PG Diploma - Finance
IMT
BBA - Marketing
IMS
XII - undefined
Doon Cambridge School
X - undefined
Doon Cambridge School
Skills
- Business strategy development
- Media innovation
- Revenue growth strategies
- Intellectual property development
Certification
Strategic Thinking
Personal Information
- Date of Birth: 12/30/84
- Marital Status: Married
Timeline
VP Business
New Media Holding
01.2025 - Current
National Revenue Lead
Wondrlab India
06.2023 - 10.2024
AVP- IP (Impact Property Lead)
ENIL (Radio Mirchi)
07.2022 - 05.2023
Impact Property Lead – TN & Kerala
ENIL (Radio Mirchi)
07.2019 - 06.2022
Senior Manager (Group Head)
Times of India (Red Cell)
06.2017 - 04.2019
Business Group Head
GROUP M (MEC)
03.2010 - 05.2017
Account Executive
AQT Communications
03.2009 - 02.2010
Marketing Executives
Infotech Consultants
08.2006 - 06.2007
PG Diploma - Finance
IMT
BBA - Marketing
IMS
XII - undefined
Doon Cambridge School
X - undefined
Doon Cambridge School
PGDPC + MBA - Communications
Delhi School of Communication
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