Nikhila Priyanca Mallika

• End to end development and programming of UI for email campaigns, newsletters, and courses builds.
• Developing multiple complex API-based, personalized emails, Marketing Promotion based dynamic emails using FTL and JavaScript
• Hiring and training new associates, preparing assessments, PKTs
• Designed training plans, conducted assessments, validated assessment results, and offered feedback to new team members as the training coordinator
• Tracked and reported team productivity metrics (weekly/monthly) to leadership (Tech Ops, Managers, Directors) via newsletters
• Led bug triaging and ensured consistent BCP across shifts/regions
• Collaborated with Tech Ops in daily standup to identify and resolve production blockers, ensuring smooth operations.
• Contributed to process improvement through active participation in team meetings to enhance workflows.
• Delivered comprehensive training on coding techniques and troubleshooting for email development to new hires
• Provided technical support for email development, resolving escalations and ensuring SLA compliance
• Implemented process improvements that boosted efficiency and cost savings.
• Contributed as a PEX volunteer, providing valuable guidance and support on various projects.

Projects Handled:

• Auto Bug Assigner - Created a round-robin algorithm with Python programming to automatically allocate bugs in the queue to team members, streamlining the bug triaging process.

Technology Used - Python

• Auto Multi Localizer Snippet Creator - Developed an innovative auto-localizer snippet creator, capable of generating translated snippets in 45 languages concurrently.

Technology Used - App script

• Component Based Email Module design - Designed reusable email modules using FTL, JSON, and HTML. These modules enabled dynamic and static content for various email campaigns.

Technology Used - FTL, JSON, and HTML

• Developed multiple emails using HTML, CSS, Velocity scripting.
• Designed reusable email components using HTML and Velocity scripting for efficient campaign creation.
• Delivered over 100+ promotional emails to recipients worldwide using the MARKETO tool.
• Communicated with the stake holders and handled all project tasks using the JIRA.
• Developed engaging landing pages for NVIDIA products leveraging HTML, CSS, and JavaScript.
• Executed cross-channel campaigns with targeted messaging & personalization, driving user engagement.
• Analyzed performance, reported KPIs, and A/B tested for continuous optimization.

Team Lead :

• Led a team of 6, ensuring high-quality email development.
• Developed lead generation strategies for diverse email campaigns.
• Collaborated with data and graphic teams to secure campaign assets.
• Conducted weekly meetings with leadership to analyze campaign performance and optimize strategies based on Google Analytics data.

Email Developer and Campaign Manager :

• Conceived and built optimized landing pages in HTML and CSS, and cross-browser compatibility, to support marketing
• Create/Design Responsive HTML email newsletters for internal/external events and campaign them to the desired list of contacts through an email marketing automation tool
• Managing, executing and developing triggered and Drip campaigns process in email marketing automation tool
• Performing A/B testing, for better campaign results
• Tracking campaign key performance indicators (KPIs) such as opens, clicks, and bounces
• After that plan the things to improve the reports in better way for next campaign
• Expert in creating PSD to HTML file
• Generating UAT tags and deploy it in email templates and track the performances using Google Analytics
• Designing flat icons, banners, Flyers using graphic tools
• Proofread/Create/Enhance content for internal/external events, webinars, website, case studies, articles, videos, and others
• Designing corporate Master slides and Themes in PowerPoint for webinars, Conference
• Writing blogs for practice based, product based and published in company website.

• Strengthened company brand and identity by creating distinctive website and logo, Flyers, Banners, Brochures, and Letter Pads
• Developed landing pages, dashboards and online applications using WIX, WordPress and HTML, CSS, JavaScript
• Implemented Google Campaigns and SEO, promote their services on Social Media platforms
• Planned different ads and contests in their social media platform to increase the subscribers
• Promote their services and products with different campaigns like region wise, interest wise using Google Ads.