Nikhil Chacko Thomas
Summary
Business management professional with over five years of experience in corporate, government, and trade promotion roles, specializing in investment attraction, business development, destination marketing, talent management, and policy implementation within leading enterprises and public sector collaborations. Holds a postgraduate management degree and demonstrates robust expertise in marketing strategy, policy formulation, and large-scale stakeholder engagement, proficient in English and equipped to work with vernacular documents as required.
Overview
7
7
years of professional experience
Work History
Regional Trade Marketing Manager
iD Fresh Foods Pvt Ltd
04.2023 - Current
- Drove corporate engagement and led high-impact marketing campaigns aligned to business objectives and regional growth strategies, boosting brand visibility and customer engagement.
- Conducted market research, competitor mapping, and data analysis to identify investment opportunities and track skills trends, supporting large-scale investment in IT and related sectors.
- Facilitated industry-academia collaboration for talent upskilling, introducing technologies such as AI and establishing partnerships for premium talent development.
- Planned and executed large-scale corporate and promotional events in coordination with government departments and stakeholders.
- Managed high-profile conferences, workshops, exhibitions, and international events, strengthening organization image.
- Provided marketing, communication, and benchmarking analysis for promotion, supporting strategic discussions for ensuring maximum reach and return.
- Built and maintained value-adding relationships with industry leaders, media, expanding the network and driving the organization vision.
- Manage digital marketing campaigns, including social media, email marketing.
- Create compelling marketing materials like brochures and presentations ensuring brand consistency.
- Track and analyze marketing campaign performance, providing regular reports and recommendations for optimization.
- Develop event marketing and communication plans to maximize attendance and engagement.
- Evaluate event success and provide post-event reports and recommendations.
- As RTMM ensuring consistent brand messaging and visual identity across all marketing events.
- Oversee the creation and distribution of internal and external communications.
Sales officer -SAS
Mondelez India Foods Pvt.Ltd
Cochin
07.2020 - 04.2025
- Establish and implement the strategic plan for the assigned territory valued over 30 crores of annual revenue with an effective growth rate of 15%.
- Manage product line performance indicators including customer satisfaction, rating of store performances, merchandising effectiveness and ensuring scheme utilization, distribution effectiveness.
- Orchestrated and executed the marketing strategies of our premium portfolios and increase 20% in SoS.
- Spearheaded a successful trade marketing campaign that resulted in 15% uplift in the pickup sales.
- Led the distribution and implementation of effective POS materials enhancing brand presence and customer experience over 300 outlets.
- Initiated and led a cross functional team that streamlined the communication process between marketing and sales, cutting down the response time by 50%.
- Facilitate industry academia collaboration for upskilling to plug the talent gaps and for the easier adoption of technologies like AI.
- Conceptualize, support, and implement roadshows, promotion at the stores and malls etc. to develop and implement targeted schemes for bringing more investments and business.
- Support, train and implement the IT integrated solutions and schemes over various departments.
- Provide data analysis support to IT department to conduct in-depth benchmarking studies for development of the business in the country.
- Responsible for development of marketing plan, strategy development and implementation, new product deployment, and product lifecycle management.
- In charge of the BTL and TTL digital marketing activities in the territory and timely passing suggestions to the team for extra deployment of promotional resources.
- Work closely with the digital marketing team by giving them suggestions on YouTube promoters, territory based international events and television shows.
- Coordination and supervision of the operations and marketing teams, the supply chain, and retailers to ensure seamless customer service.
Business Development Officer
Karur Vysa Bank
Coimbatore
01.2019 - 01.2020
- Reporting to the DGM | Responsible for sales team's target achievement.
- Led B2B/B2C acquisition strategies, surpassing targets and facilitating regional development collaborations with government organizations.
- Spearheaded IT integration and stakeholder engagement for credit department transformation, including training programs and successful investment solicitation.
- Organized industrial meets and strategic partnerships for SME development and start-up ecosystem growth, resulting in new job creation and technology adoption.
- Coordinated and supervised cross-functional teams, ensuring project delivery, operational excellence, and high customer satisfaction.
- Extensive network of industry contacts and organize timely industrial meets to develop new networks and escalating the existing relationships to new heights.
- Prepare and present project proposals, and reports to the working group, and the Executive Committee.
- Led a successful staff training program that resulted in the organization winning the best division award in automobiles loan segment.
- Budgeted marketing programs for essential segments and devised and conducted training programs for branch managers and branch sales team.
Education
MBA - Marketing and Operations
Amrita School Of Business
Coimbatore01.2019
B. Tech - Electronics and Communication
TKM Institute Of Technology
01.2015
Skills
- Trade marketing
- Data analysis
- Digital marketing
- Market research
- Event management
- Customer relationship management
Timeline
Regional Trade Marketing Manager
iD Fresh Foods Pvt Ltd
04.2023 - Current
Sales officer -SAS
Mondelez India Foods Pvt.Ltd
07.2020 - 04.2025
Business Development Officer
Karur Vysa Bank
01.2019 - 01.2020
MBA - Marketing and Operations
Amrita School Of Business
B. Tech - Electronics and Communication
TKM Institute Of Technology