Nikhilesh Kurup
Bangalore
Summary
Brand Marketeer with 9+ years of living & breathing content creation, strategy, storytelling, brand & social media marketing. Working across industries such as e-commerce, gaming, fin-tech, etc has made me proficient in bringing out the brand's voice through platform-specific content targeted at the right audience.
Overview
14
14
years of professional experience
Work History
Marketing Manager
Arvind Fashions Limited
08.2024 - Current
- Spearheaded the public launch of Megamart, owning the go-to-market strategy across platforms - from positioning, comms, to campaign rollouts.
- Developed and executed the mascot-led branding campaign for 'Megambo,' including character voice, visual identity, and storytelling-led rollouts.
- Scaled nnnow.com to EBITDA positive, optimizing operations, customer journeys, and retention-led growth.
- Introduced AI-generated content pipelines, reducing monthly shoot costs by 90% (from n7L to under n1L), while increasing content velocity.
- Led celebrity campaign strategy from concept to execution - including influencer shortlists, creative direction, and post-launch analysis.
- Drove social media growth from 80K to 127K followers, with a refreshed content strategy and high-frequency engagement.
- Built category-specific Sale IPs, aligned with calendar events, audience behavior, and merch flow.
- Directed the in-house creative team, managing briefs, storytelling, production, and asset optimization.
- Delivered media and production plans within tight budgets, balancing performance with brand lift.
Brand Marketing Manager
DealShare
Bangalore
06.2020 - Current
- Heading the brand team, end-to-end branding initiatives, communication & creatives
- Leading the in-house 8 member team of brand associates, content writers, copywriters & graphic designers; Monthly, annual KPI definition ensuring high performance across functions
- Ownership of the brand playbook, campaigns & initiatives of salient flagship sale events - 'Dealshare Mahamela', 'New Year Bachat Sale', etc.
- Media Strategy (ATL/BTL): Curating the right media mix for marketing campaigns (Print, Radio, TV, OOH) along with BTL activations in high footfall markets for 150+ cities in 12 States
- Social Media Strategy: Managing social media channels of the brand, creating engaging and relevant channel content. Increased Instagram followership from 5k to 25K, Linkedin from 20k to 100K
- Communication strategy: Charted out communication strategy. cohort selection leading to increase in customer engagement by a factor of DAU increase from 80K to 1M
- Influencer & Reseller Program: Initiated influencer campaigns for the brand; Onboarded 1.5L Cx as resellers as part of DealShare dost program
Social Media Specialist
ShareChat
Bangalore
11.2019 - 06.2020
- Developed the social media strategy for ShareChat and framed goals for brand awareness increase & engagement
- Increased Instagram followers from 30k to 60k
- Curated mission, vision, and values for ShareChat that defined the core ethos of the brand
- Led employer branding initiatives to attract top talent & increased Glassdoor ratings from 3.8 to 4.2
Asst. Brand Marketing Manager
BankBazaar
Bangalore
05.2018 - 10.2019
- In-house video production: Scripting, concept development & management of video pipeline to ensure timely content delivery
- Drafted case studies that won 10+ awards such as IAMAI, ASSOCHAM, Economic Times BFSI etc
- Curated high-quality content to increase followers on the CEO's LinkedIn page, leading to features on LinkedIn's Power profile list
- Crafted creative copies for banners, mailers, reports used in marketing communication, social posts, internal communications, and brand collaterals
Game Content Designer
Zynga Games
Bangalore
06.2017 - 02.2018
- End-to-end owner of 4 expansions for the invest & express game 'Farmville' - initiatives increased DAU to 20M(overall), generating 2x more incremental revenue
- Created narrative flow for expansion packs, designed in-game items, characters, buildings, player interaction elements
- Game design documentation, partnering with game development, testing, community management teams to ensure that the game is fun, engaging, meeting player expectations
- Consumer research - Player interaction on forums/ communities, survey research to determine features/in-game elements affinity
Content Quality Control Specialist
Prime Focus Technologies
Bangalore
01.2015 - 01.2017
- Lead Content developer & quality checker for clients Viacom 18's Voot.com & Sony's Sonyliv.com
Digital Process Associate
Amazon.com
Chennai
01.2012 - 01.2014
- Part of the ebooks benchmarking and pricing team for the Amazon Kindle Store
- Used web scraping, data mining techniques to gather competitor pricing information
Education
B Tech - Information Technology
Hindustan College of Engineering (Anna University)
Chennai06.2011
AISSCE -
01.2006
Skills
- Social media strategy
- Brand Management
- Storyboarding & Scripting
- Creative content production
- ATL/BTL
- Copywriting
- Market research
- Media planning
- Customer engagement
- Digital analytics
- Creative direction
- Influencer marketing
- Competitive analysis
- Product launches
Hobbies and Interests
- An avid gamer
- Memer
- Movie buff
- Pop culture aficionado
Languages
English
First Language
Hindi
Advanced (C1)
C1
Tamil
Intermediate (B1)
B1
Malayalam
Proficient (C2)
C2
Timeline
Marketing Manager
Arvind Fashions Limited
08.2024 - Current
Brand Marketing Manager
DealShare
06.2020 - Current
Social Media Specialist
ShareChat
11.2019 - 06.2020
Asst. Brand Marketing Manager
BankBazaar
05.2018 - 10.2019
Game Content Designer
Zynga Games
06.2017 - 02.2018
Content Quality Control Specialist
Prime Focus Technologies
01.2015 - 01.2017
Digital Process Associate
Amazon.com
01.2012 - 01.2014
B Tech - Information Technology
Hindustan College of Engineering (Anna University)
AISSCE -
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