Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Languages
Timeline
Generic

Nikhilesh Kurup

Bangalore

Summary

Brand Marketeer with 9+ years of living & breathing content creation, strategy, storytelling, brand & social media marketing. Working across industries such as e-commerce, gaming, fin-tech, etc has made me proficient in bringing out the brand's voice through platform-specific content targeted at the right audience.

Overview

14
14
years of professional experience

Work History

Marketing Manager

Arvind Fashions Limited
08.2024 - Current
  • Spearheaded the public launch of Megamart, owning the go-to-market strategy across platforms - from positioning, comms, to campaign rollouts.
  • Developed and executed the mascot-led branding campaign for 'Megambo,' including character voice, visual identity, and storytelling-led rollouts.
  • Scaled nnnow.com to EBITDA positive, optimizing operations, customer journeys, and retention-led growth.
  • Introduced AI-generated content pipelines, reducing monthly shoot costs by 90% (from n7L to under n1L), while increasing content velocity.
  • Led celebrity campaign strategy from concept to execution - including influencer shortlists, creative direction, and post-launch analysis.
  • Drove social media growth from 80K to 127K followers, with a refreshed content strategy and high-frequency engagement.
  • Built category-specific Sale IPs, aligned with calendar events, audience behavior, and merch flow.
  • Directed the in-house creative team, managing briefs, storytelling, production, and asset optimization.
  • Delivered media and production plans within tight budgets, balancing performance with brand lift.

Brand Marketing Manager

DealShare
Bangalore
06.2020 - Current
  • Heading the brand team, end-to-end branding initiatives, communication & creatives
  • Leading the in-house 8 member team of brand associates, content writers, copywriters & graphic designers; Monthly, annual KPI definition ensuring high performance across functions
  • Ownership of the brand playbook, campaigns & initiatives of salient flagship sale events - 'Dealshare Mahamela', 'New Year Bachat Sale', etc.
  • Media Strategy (ATL/BTL): Curating the right media mix for marketing campaigns (Print, Radio, TV, OOH) along with BTL activations in high footfall markets for 150+ cities in 12 States
  • Social Media Strategy: Managing social media channels of the brand, creating engaging and relevant channel content. Increased Instagram followership from 5k to 25K, Linkedin from 20k to 100K
  • Communication strategy: Charted out communication strategy. cohort selection leading to increase in customer engagement by a factor of DAU increase from 80K to 1M
  • Influencer & Reseller Program: Initiated influencer campaigns for the brand; Onboarded 1.5L Cx as resellers as part of DealShare dost program

Social Media Specialist

ShareChat
Bangalore
11.2019 - 06.2020
  • Developed the social media strategy for ShareChat and framed goals for brand awareness increase & engagement
  • Increased Instagram followers from 30k to 60k
  • Curated mission, vision, and values for ShareChat that defined the core ethos of the brand
  • Led employer branding initiatives to attract top talent & increased Glassdoor ratings from 3.8 to 4.2

Asst. Brand Marketing Manager

BankBazaar
Bangalore
05.2018 - 10.2019
  • In-house video production: Scripting, concept development & management of video pipeline to ensure timely content delivery
  • Drafted case studies that won 10+ awards such as IAMAI, ASSOCHAM, Economic Times BFSI etc
  • Curated high-quality content to increase followers on the CEO's LinkedIn page, leading to features on LinkedIn's Power profile list
  • Crafted creative copies for banners, mailers, reports used in marketing communication, social posts, internal communications, and brand collaterals

Game Content Designer

Zynga Games
Bangalore
06.2017 - 02.2018
  • End-to-end owner of 4 expansions for the invest & express game 'Farmville' - initiatives increased DAU to 20M(overall), generating 2x more incremental revenue
  • Created narrative flow for expansion packs, designed in-game items, characters, buildings, player interaction elements
  • Game design documentation, partnering with game development, testing, community management teams to ensure that the game is fun, engaging, meeting player expectations
  • Consumer research - Player interaction on forums/ communities, survey research to determine features/in-game elements affinity

Content Quality Control Specialist

Prime Focus Technologies
Bangalore
01.2015 - 01.2017
  • Lead Content developer & quality checker for clients Viacom 18's Voot.com & Sony's Sonyliv.com

Digital Process Associate

Amazon.com
Chennai
01.2012 - 01.2014
  • Part of the ebooks benchmarking and pricing team for the Amazon Kindle Store
  • Used web scraping, data mining techniques to gather competitor pricing information

Education

B Tech - Information Technology

Hindustan College of Engineering (Anna University)
Chennai
06.2011

AISSCE -

01.2006

Skills

  • Social media strategy
  • Brand Management
  • Storyboarding & Scripting
  • Creative content production
  • ATL/BTL
  • Copywriting
  • Market research
  • Media planning
  • Customer engagement
  • Digital analytics
  • Creative direction
  • Influencer marketing
  • Competitive analysis
  • Product launches

Hobbies and Interests

  • An avid gamer
  • Memer
  • Movie buff
  • Pop culture aficionado

Languages

English
First Language
Hindi
Advanced (C1)
C1
Tamil
Intermediate (B1)
B1
Malayalam
Proficient (C2)
C2

Timeline

Marketing Manager

Arvind Fashions Limited
08.2024 - Current

Brand Marketing Manager

DealShare
06.2020 - Current

Social Media Specialist

ShareChat
11.2019 - 06.2020

Asst. Brand Marketing Manager

BankBazaar
05.2018 - 10.2019

Game Content Designer

Zynga Games
06.2017 - 02.2018

Content Quality Control Specialist

Prime Focus Technologies
01.2015 - 01.2017

Digital Process Associate

Amazon.com
01.2012 - 01.2014

B Tech - Information Technology

Hindustan College of Engineering (Anna University)

AISSCE -

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Nikhilesh Kurup