Strategic communication leader with expertise in crisis management and reputation enhancement. Developed impactful campaigns and engaged executives to drive brand initiatives. Skilled in content creation and media relations, fostering strong stakeholder relationships while managing high-stakes communications.
Overview
20
20
years of professional experience
Work History
Head of Crisis and Executive Communication
Amazon
Gurgaon
06.2025 - Current
Develop proactive and reactive strategies to manage reputational risks for Amazon.
Managed executive communications for 10 VPs across the organization.
Head of Communication
Royal Enfield
Gurgaon
11.2024 - 05.2025
Introduced Flying Flea, Royal Enfield's first electric vehicle brand, in India.
Implemented initiatives to strengthen brand affinity to class-leading products.
Formulated strategies for building corporate reputation through impactful campaigns.
Principal PR - Lead, Reputation & Crisis Management India, Middle-East, SE Asia
Amazon
Gurgaon
07.2021 - 11.2024
Strategized & formulated proactive & reactive mechanisms to mitigate reputational risks for Amazon in India and Middle East Region
Deputy General Manager - Communications
Ford India Pvt. Ltd.
Gurgaon
11.2013 - 07.2021
Created & executed award winning product launch & sustenance campaigns ;
Led strategy for Ford's social channels;
Customer outreach & experiential
Manager, Corporate Communications
Star India Pvt. Ltd.
Gurgaon
09.2012 - 11.2013
In Charge of Corporate Reputation & Media Relations
Staff Reporter
Dow Jones Newswires, The Wall Street Journal
New Delhi
07.2009 - 09.2012
Led India transport coverage with focus on autos & aviation
Senior Correspondent
Financial Chronicle
New Delhi
03.2008 - 07.2009
Part of founding team. Was the head of corporate bureau
Corporate Correspondent
Press Trust of India
New Delhi
01.2006 - 03.2008
Led reportage on various sectors, including autos & pharma
Executive Assistant – Business & Communication Support – Part time at OCEAN WIND SERVICES ASExecutive Assistant – Business & Communication Support – Part time at OCEAN WIND SERVICES AS