Nikhita Kerketta
Bengaluru
Summary
Dynamic Account Executive with a proven track record at FCB Kinnect, adept in customer relationship management and strategy implementation. Excelled in developing marketing strategies and content management, boosting brand growth. Demonstrates leadership and a fast-learning ability, ensuring optimal client satisfaction and project success.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Account Executive (Client Servicing)
FCB Kinnect
Bengaluru
05.2024 - Current
- Managed end-to-end client relationships for brands such as Bandhan Bank, TVS StarCity, Sunfeast Dark Fantasy and more, ensuring clear communication and alignment on objectives
- Collaborated closely with internal teams to develop and execute tailored marketing strategies that met client goals
- Conducted regular client meetings and presentations, offering insights and recommendations to optimize ongoing projects and drive brand growth
- Analyzed campaign performance metrics, providing clients with detailed reports and actionable insights to improve future initiatives
Social Media Trainee
Digituall
Bhubaneswar
11.2023 - 02.2024
- Curated monthly social media calendars intricately designed to cater the specific demands of both B2B and B2C clientele, featuring expertly crafted content
- Managed client META postings by strategically placing keywords to boost online visibility and drive traffic and executed impactful engagement and traffic campaigns for clients
- Administered Response Management for clients on a daily basis, delivering proactive support twice daily to uphold brand reputation and customer satisfaction
- Developed monthly baseline reports for clients, presenting campaign and post analytics to illustrate performance metrics and drive informed decision-making for optimized ROI
Copywriter/Content Writer
VGC
Mumbai
04.2023 - 05.2023
- Did content Citations and wrote persuasive lead-in copies for real estate brochures
- Worked on keyword integration, strategizing newsletter, penning festival greetings, E-invitation crafting and client appreciation emails
Customer Relations Executive
Zomato India Pvt. Ltd
11.2021 - 03.2022
- Addressed customer inquiries and provided guidance
- Shared updates and managed client-related feedback
- Created awareness about the latest updates related to the client
Education
M.A. - Mass Communication
XIM University
Bhubaneswar04.2024
B.Com -
Gossner College
Ranchi11.2021
Skills
- Fast Learner
- Leadership
- Ability to Work in a Team
- Customer Service
- Strategy implementation
- Microsoft Office
- Content Management
- Content Strategy
- Account planning
- Customer relationship management (CRM)
- Account oversight
Certification
- Digital Marketing (Basics) at Google Digital Garage
- Social Media Marketing at Hubspot Academy
Languages
Hindi
First Language
English
Proficient (C2)
C2
Bhojpuri
Intermediate (B1)
B1
Malayalam
Beginner (A1)
A1
Timeline
Account Executive (Client Servicing)
FCB Kinnect
05.2024 - Current
Social Media Trainee
Digituall
11.2023 - 02.2024
Copywriter/Content Writer
VGC
04.2023 - 05.2023
Customer Relations Executive
Zomato India Pvt. Ltd
11.2021 - 03.2022
M.A. - Mass Communication
XIM University
B.Com -
Gossner College