Summary
Overview
Work History
Education
Skills
Certification
Timeline
Work Availability
Core Skills
Key Competencies
Core Skills
Nikhita Mendonca

Nikhita Mendonca

Mumbai

Summary

Experienced digital account manager with 5+ years of expertise in creating, managing, and leading impactful campaigns for top brands. Skilled in planning and executing client-focused campaigns to elevate brand awareness and digital presence. Strong leadership in team management to achieve and surpass digital marketing objectives.

Overview

4
4
years of professional experience
1
1
Certificate

Work History

Key Account Manager

Sociowash
Mumbai
01.2024 - Current
  • Led the cluster of a top-performing team overseeing brands such as eBay India, Old Spice, Kotak Bank, Vicks, Olay, Firefox Cycles and Continental.
  • Identified new opportunities for growth within existing accounts, as well as potential accounts.
  • Developed and implemented key account plans to meet client needs and increase company profitability.
  • Fostered strong client relations, aligning strategies with their goals.
  • Through innovative digital planning, upselling, and cross-selling, we maintained market leadership, adapted to dynamic landscapes, and ensured the sustained success of key stakeholders and the organization.

Sr. Brand Strategist

Schbang
Mumbai
01.2022 - 01.2024
  • Led accounts such as Happydent India, Disney India, Marvel India, Alpenliebe, StarQuik, Perfetti Van Melle, Lakme India, Asian Paints, and Horlicks. Curated exceptional digital experiences through leading brand projects, award-winning campaigns, and captivating content across diverse platforms.
  • Successfully promoted product launches, events, and brand promotions. Through meticulous analysis, derived actionable insights to optimize performance and enhance the brand's digital presence.
  • Lead development of brand strategy and positioning for clients, including research, analysis, recommendations and implementation.
  • Created comprehensive brand plans that encompassed messaging, creative direction, media placement and budgeting.
  • Created compelling presentations to pitch ideas to internal stakeholders and external partners.

Junior Content Writer And Team Lead

K J Somaiya Institute Of Management
Mumbai
01.2021 - 11.2021
  • Managed content writers, ensuring consistent production of engaging content. Led and co-authored articles for a weekly college magazine, covering trending affairs in India, student psychology, experiences, and college life.
  • Researched industry trends and topics to create relevant, informative content.
  • Collaborated with marketing team members to develop compelling copy for promotional materials.
  • Created new ideas, products and story boards for new marketing campaigns.

Brand Strategist

The Communications Room
Mumbai
06.2020 - 11.2021
  • Expertly managed and implemented social media presence with great success for top-tier companies such as Shivani Awasty, Banter India, Coccolare, and Priya Awasty; implemented winning strategies fueled by first-rate content leading to improved brand visibility, engagement rates while consistently delivering business results.
  • Developed a deep understanding of client's business objectives in order to craft personalized digital branding solutions.
  • Created content strategies, social media campaigns, and web development plans to maximize brand visibility.
  • Coordinated cross-functional teams across departments towards achieving common goals.
  • Created comprehensive reports on key performance indicators such as conversions, clicks, impressions.
  • Maintained up-to-date knowledge of industry best practices related to digital branding and advertising.

Education

Post Graduate Degree - Digital Marketing

IIDE - THE DIGITAL SCHOOL
01.2024
  • Skills: Brand analysis, market research, driving digital market growth. Excelled in social media analysis, content curation, and optimizing paid ads. Proficient in website planning, SEO implementation, and media performance marketing for impactful outcomes.

Bachelors - English Literature

UNIVERSITY OF MUMBAI
01.2022
  • Graduated with High Honors in English Literature (British & Commonwealth).
  • An active member of the Department of Literature.

Skills

  • Brand analysis
  • Market research
  • Digital market growth
  • Social media analysis
  • Content curation
  • Optimizing paid ads
  • Website planning
  • SEO implementation
  • Media performance marketing

Certification

  • Technical Support Fundamentals, Google - Coursera, 01/01/20
  • Google Ads Search Certification, 01/01/21
  • Google Ads - Measurement Certification, 01/01/21

Timeline

Key Account Manager - Sociowash
01.2024 - Current
Sr. Brand Strategist - Schbang
01.2022 - 01.2024
Junior Content Writer And Team Lead - K J Somaiya Institute Of Management
01.2021 - 11.2021
Brand Strategist - The Communications Room
06.2020 - 11.2021
IIDE - THE DIGITAL SCHOOL - Post Graduate Degree, Digital Marketing
UNIVERSITY OF MUMBAI - Bachelors, English Literature

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Core Skills

  • Excellent vocal, verbal & written communication
  • Exceptional team player with problem solving ability
  • Great at understanding, experimenting, improvising and client servicing, leadership
  • Adaptable to different situations & circumstances

Key Competencies

  • Research & Strategic Planning
  • Creative collaborative ideating
  • Data-driven problem-solving
  • Pitching & Presenting ideas
  • Meticulous & Detail-oriented
  • Handling data, tight deadlines, & wavering briefs

Core Skills

  • Excellent vocal, verbal & written communication
  • Exceptional team player with problem solving ability
  • Great at understanding, experimenting, improvising and client servicing, leadership
  • Adaptable to different situations & circumstances

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