Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Languages
Timeline
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Nikhitha Joshi

Hyderabad

Summary

Strategic and performance-driven professional with experience in digital advertising, client success, and business lending. Proven ability to deliver high ROI, optimize product adoption, and manage high-value client portfolios. Recognized as a top performer for consistently exceeding targets, and driving measurable growth. Skilled in product strategy, data-driven decision-making, and cross-functional collaboration.

Overview

4
4
years of professional experience

Work History

Senior Account Strategist

Accenture
Hyderabad
04.2024 - Current
  • Consult agencies managing large-scale clients on Google Ads strategy, optimization, and adoption.
  • Analyzed performance data to deliver insights that maximized campaign ROI and aligned with business goals.
  • Drove adoption of advanced Google Ads solutions, positioning clients for sustainable growth.
  • Provided training and guidance to new Account Managers.
  • Analyzed market trends to identify new business opportunities.
  • Prepared detailed reports on account status and performance metrics.

Key Account Manager

Foundit
Hyderabad
07.2023 - 02.2024
  • Owned and grew strategic enterprise accounts, advising clients on digital hiring and recruitment solutions.
  • Acted as the primary link between clients and internal teams, translating client requirements into actionable insights for product improvements.
  • Conducted market and competitor analysis to inform go-to-market strategies and enhance product positioning.
  • Identified new opportunities for growth within existing accounts, as well as potential new customers.
  • Established strong relationships with clients through regular communication and follow-up activities.

Deputy Manager

ICICI Bank
Hyderabad
04.2023 - 07.2023
  • Conducted financial analysis, credit assessments, and risk evaluations on MSME loan portfolios to guide lending strategies.
  • Identified opportunities for revenue growth and portfolio expansion by analyzing market trends and customer behaviors.
  • Reported branch performance metrics to management, enhancing oversight and accountability.
  • Ensured smooth operations through effective coordination with various departments.

Digital Marketing Intern

ODIGMA
Bengaluru
02.2022 - 05.2022
  • Supported multiple SEO projects by conducting keyword research, competitor bench marking, and performance analysis.
  • Improved search rankings and ad visibility through on-page optimization and keyword targeting strategies.
  • Created and optimized ad copy and client website descriptions to drive engagement, and improve click-through rates.
  • Collaborated with senior strategists to deliver data-driven recommendations for client campaigns.

Education

MBA - Marketing

ICFAI Business School
Bengaluru
05-2023

BTECH - Computational Science

CMRIT
Hyderabad
07-2018

Skills

  • Google Ads strategy
  • Campaign optimization
  • Product strategy and roadmapping
  • Data analytics and insights
  • Performance tracking and optimization
  • Strategic upselling and retention
  • Key account management
  • Competitive analysis

Websites

Accomplishments

    Recognized as the best performer for four consecutive quarters for consistently exceeding performance targets, delivered exceptional ROI improvements across client portfolios through structured optimization strategies, and spearheaded automation and scaling initiatives, driving increased client ad spend and engagement

Languages

English
First Language
English
Proficient (C2)
C2
Telugu
Proficient (C2)
C2
Kannada
Proficient (C2)
C2
Hindi
Proficient (C2)
C2

Timeline

Senior Account Strategist

Accenture
04.2024 - Current

Key Account Manager

Foundit
07.2023 - 02.2024

Deputy Manager

ICICI Bank
04.2023 - 07.2023

Digital Marketing Intern

ODIGMA
02.2022 - 05.2022

MBA - Marketing

ICFAI Business School

BTECH - Computational Science

CMRIT

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Nikhitha Joshi