Nikhitha Joshi
Hyderabad
Summary
Business-focused professional with experience across brand growth, customer success, and financial services, managing high-value accounts, and driving measurable business outcomes. Proven ability to analyze data, identify growth levers, and influence stakeholders to scale brand performance. Brings a strong ownership mindset, operational rigor, and leadership capability in fast-paced, metrics-driven environments.
Overview
2
2
years of professional experience
Work History
Senior Account Strategist
Accenture
Hyderabad
04.2024 - 09.2025
- Developed comprehensive media strategies for assigned accounts, aligning with business objectives and industry benchmarks.
- Led planning, setup, and optimization of Performance Max campaigns, focusing on asset strategy and audience targeting.
- Conducted detailed audits and performance reviews to identify optimization opportunities across various campaign elements.
- Advised clients on bidding strategies, budget management, attribution models, and measurement frameworks for enhanced campaign performance.
- Supported advertisers in leveraging new Google Ads features and betas, fostering platform adoption and account stability.
- Analyzed extensive data sets via Google Ads UI and Analytics to deliver actionable insights to clients.
- Ensured high levels of customer satisfaction and compliance, consistently meeting SLA and quality metrics.
- Identified areas for improvement across bidding, targeting, creatives, and landing pages during performance assessments.
Key Account Manager
Foundit
Hyderabad
07.2023 - 02.2024
- Managed portfolio of key enterprise and mid-market clients to achieve high customer satisfaction and retention.
- Served as primary point of contact, aligning foundit solutions with client recruitment goals.
- Facilitated customer onboarding and adoption, optimizing usage of job postings and database access.
- Conducted regular account reviews, providing performance insights and optimization recommendations.
- Identified upsell and cross-sell opportunities, driving revenue growth through renewals and solution expansion.
- Proactively addressed escalations to ensure timely resolution and maintain long-term relationships.
- Supported clients by delivering market insights, hiring trends, and platform enhancements for strategic partnerships.
Deputy Manager
ICICI Bank
Hyderabad
04.2023 - 08.2023
- Managed portfolio of SME clients, driving acquisition and growth of business loan products.
- Evaluated financial statements and cash flows to assess creditworthiness for informed lending decisions.
- Oversaw end-to-end customer lifecycle, from prospecting through onboarding to disbursement and servicing.
- Collaborated with credit, legal, and operations teams to ensure compliance and process efficiency.
- Consistently achieved sales and disbursement targets, supporting branch and regional business goals.
Education
MBA - Marketing
ICFAI
Bengaluru05-2023
Bachelor of Science - BTech (Computer Science)
CMRIT(JNTUH)
Hyderabad04-2018
Skills
- Data-driven decision making
- Performance metrics analysis
- Business and financial analysis
- MIS reporting and insights
- Digital marketing strategy
- Full-funnel marketing optimization
- Budget planning and ROI
- Ownership mindset and accountability
- Cross-functional collaboration
- Strategic prioritization and execution
Internship
Odigma Consultancy Solutions Limited: Digital Marketing Intern
- Assisted in planning and executing digital marketing campaigns across paid and organic channels to support client brand objectives
- Supported campaign setup, monitoring, and optimization for Google Ads and social media platforms to improve reach and engagement
- Conducted basic performance analysis, tracking key metrics such as impressions, clicks, CTR, and conversions
- Assisted in keyword research, ad copy review, and creative coordination to improve campaign relevance and effectiveness
Languages
English
Proficient (C2)
C2
Telugu
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Kannada
Native
Native
Tamil
Upper Intermediate (B2)
B2
Timeline
Senior Account Strategist
Accenture
04.2024 - 09.2025
Key Account Manager
Foundit
07.2023 - 02.2024
Deputy Manager
ICICI Bank
04.2023 - 08.2023
MBA - Marketing
ICFAI
Bachelor of Science - BTech (Computer Science)
CMRIT(JNTUH)