Nikita Arora

Dynamic marketing professional with a proven track record at Mars Cosmetics, excelling in influencer marketing and social media strategy. Skilled in crafting engaging content and managing brand partnerships, I drive audience engagement and optimize campaign performance. Recognized for innovative ideas and effective community management, I consistently enhance brand visibility and sales.

• Completed Semrush Academy's Lead Generation Accelerator Program, gaining expertise in creating effective, lead-focused strategies
• Secured 2nd position in Jan Sanchaar: Communication Awareness Competition at Maharaja Agrasen Institute of Management Studies.
• Participated in Advertisement Competition at Delhi School of Communications.
• Served as a core member in Jan Sanchaar and multiple campus events.
• Completed an Add-On Course in Creative Thinking, Design Structure, and Critical Problem-Solving (Jan 29 - Apr 22) at Maharaja Agrasen Institute of Management Studies.

• Swell - Content Creator Intern (04/22 - 06/22)
• I worked at Swell, a San Francisco audio company, creating engaging, effective podcasts using my creativity.
• Web News Observer - Content Writer Intern (05/22 - 11/22)
• Daily entertainment and lifestyle content, keyword research, SEO, copyright, readability check, research on diverse subjects
• The finance guy: A freelance writer (12/22-02/23)
• Wrote international flight articles, covering details, timings, and options, including SEO, grammar, research, and copyright
• HEN India - PR intern (05/23 - 08/23)
• Connected with women entrepreneurs and groups all around the globe, crafted diverse articles, and managed social media, created SEO content, and developed networking and content skills
• The SKÖG - Digital Marketing Intern (09/23-10/23)
• Developed monthly social media calendars, designed eye-catching branding graphics, produced engaging reels and social media content, executed successful marketing campaigns, and collaborated with influencers; conducted in-person marketing at offline pop-up events, increased brand awareness, secured deals, managed email marketing campaigns and follow-ups, and stayed updated on trends for social media postings
• Certify Me - Digital marketing intern (10/23 - 11/23)
• Database maintenance, LinkedIn group engagement, client outreach and service promotion, writing articles, promotions for the company, completed Semrush courses (e.g., lead generation)
• CertifyMe - Digital marketing intern (9/23 - 10/23)
• Initiated and spearheaded a successful student ambassador campaign, ensured the seamless execution and smooth operation of the campaign, coordinated efficiently with both students and partnering companies to facilitate optimal functioning, and conducted regular follow-ups to maintain the campaign's momentum and effectiveness
• Achal Welfare Foundation - Digital marketing and PR executive (10/23-12/23)
• Manage marketing campaigns, develop new campaign strategies, collaborate with stakeholders, delegate tasks within the team, conduct market research for new initiatives
• Cybees Technologies - Influencer marketing sales executive (9/23-10/23)
• Curating data for potential brands and maintaining the database, managing a comprehensive database of influencers across India, facilitating influencer marketing by connecting with companies and influencers for campaign content, engaging in cold calling, implementing email marketing strategies, crafting scripts tailored for influencers' campaigns, filtering influencer pages, and establishing connections with them for collaborations