

Principal Product Manager with 15+ years of experience specializing in data-driven product strategy, experimentation, and recommendation systems. Currently leading a $5M cart recommendations portfolio, driving revenue growth through A/B testing, customer behavior analysis, and optimization. Proven track record of delivering user-centric products and leading cross-functional teams in Agile environments.
Own and manage a $5M cart recommendations portfolio, driving revenue growth through data-driven product experimentation and optimization strategies within the GoDaddy checkout experience.
Lead the end-to-end experimentation lifecycle, including hypothesis generation, experiment design, test launch, monitoring, and post-experiment analysis.
Define and execute the annual experimentation strategy and roadmap for cart recommendations to achieve revenue and conversion goals.
Analyze A/B testing results and customer behavioral data to identify insights and determine high-impact follow-up experiments.
Serve as the Subject Matter Expert (SME) for cart recommendation systems, supporting multiple teams in designing and executing successful experiments.
Collaborate with engineering, analytics, data science, and design teams to optimize recommendation algorithms and improve customer purchase journeys.
Drive data-driven decision making by deeply analyzing user behavior patterns rather than relying on intuition, enabling more accurate experimentation outcomes.
Lead stakeholder management across product, engineering, and business teams, ensuring alignment on experimentation strategy and product goals.
Creating Vision