Nikita Koshti
Digital Marketing Manager & Lead Generation Specialist
Ahmedabad
Summary
Experienced Digital Marketing Manager, Lead Generation Specialist, and Business Alliances Strategist with a 5-year record of driving impactful digital campaigns that elevate lead generation and revenue growth. I excel in email marketing, social media, SEO, SEM, and PPC. Proficient in fostering strategic business partnerships for wider reach and enhanced lead generation.
In essence, I'm a results-driven digital marketer dedicated to business expansion and fostering enduring connections with clients and collaborators.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
Work History
Digital Marketing Manager - International
Mantra Softech India Pvt Ltd
Ahmedabad
09.2021 - Current
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Optimized email campaigns to increase open and click-through rates.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Wrote and distributed press releases to increase brand visibility.
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
Digital Marketing & Business Development Manager
Pam Technologies Pvt Ltd
Ahmedabad
10.2020 - 04.2021
- Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development, and customer experience.
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Collaborated with internal departments to build digital experiences and achieve marketing goals.
- Led and managed talented teams to plan and implement project tasks, meeting timelines and exceeding expectations.
AVP of Marketing
MyCare Softech Private Limited
Ahmedabad
05.2020 - 09.2020
- Collaborated with senior management to develop strategic initiatives and long-term goals.
- Identified opportunities to improve business process flows and productivity.
- Led the development of strategic marketing plans to raise awareness and drive sales growth.
- Established performance goals for the department and outlined processes for their achievement.
- Used market insights to capitalize on key business opportunities for advantageous partnerships.
Business Development Manager
Realistic Realtors Pvt Ltd
Ahmedabad
04.2019 - 04.2020
- Reached out to potential customers via LinkedIn, email, and in-person inquiries.
- Negotiated and closed long-term agreements with new clients in the assigned territory.
- Established relationships with key decision-makers within the customer's organization to promote growth and retention.
- Generated new business with marketing initiatives and strategic plans.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Built relationships with customers and the community to establish long-term business growth.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Acreages Projects & Properties LLP
Marketing Manager
Ahmedabad
02.2018 - 03.2019
- Developed strong communication and organizational skills through working on group projects.
- Monitored project progress, identified risks, and took corrective action as needed.
- Proven ability to develop and implement creative solutions to complex problems.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
Education
Post Graduation in Digital Marketing - Digital Marketing
Purdue University
United States 05.2022 - 05.2023
MBA - Marketing
GLS University
Ahmedabad 04.2017 - 04.2019
Bachelor of Science in Infrastructure Management - IT Networking
Sikkim Manipal University
Ahmedabad 06.2012 - 06.2015
Skills
Marketing Strategies
undefinedTimeline
Post Graduation in Digital Marketing - Digital Marketing
Purdue University
05.2022 - 05.2023
Digital Marketing Manager - International
Mantra Softech India Pvt Ltd
09.2021 - Current
Digital Marketing & Business Development Manager
Pam Technologies Pvt Ltd
10.2020 - 04.2021
AVP of Marketing
MyCare Softech Private Limited
05.2020 - 09.2020
Business Development Manager
Realistic Realtors Pvt Ltd
04.2019 - 04.2020
Acreages Projects & Properties LLP
Marketing Manager
02.2018 - 03.2019
MBA - Marketing
GLS University
04.2017 - 04.2019
Bachelor of Science in Infrastructure Management - IT Networking
Sikkim Manipal University
06.2012 - 06.2015
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