Nikita Lalchandani
New Delhi
Summary
Marketing enthusiast with hands-on experience in P&L Management, Brand Marketing, and Digital Strategy. Currently managing operations for 5 fashion brands across the Middle East at Mensa Brands for multiple platforms, with prior experience in financial auditing at Deloitte. Proven ability in campaign management, strategy building, and research through diverse industry projects
Overview
3
3
years of professional experience
Work History
Management Trainee (Category Management)
Mensa Brands Technologies Pvt. Ltd.
Bangalore
04.2025 - Current
- Spearheading P&L management for 5 fashion brands across the Middle East on Styli platform, driving B2B partnership through strategic inventory planning and pricing to ensure optimal sell-through and platform visibility
- Driving growth on Noon and Namshi through on-platform ads and high-impact campaigns along with pricing optimization and assortment planning
- Built a data-driven Joint Business Plan with Styli to optimize net revenue, and align quarterly growth targets
Audit And Assurance Assistant
Deloitte USI
Gurgaon
09.2022 - 05.2023
- Analyzed 10+ financial statements for 5 US-based engagements, ensuring AICPA compliance
- Audited 20+ areas and tested 30+ samples across debt, equity and revenue accounts for accuracy in the Energy Industry
- Accoladed with a Spot Award for exceptional performance in the year-end audit of a long-term client
- Performed substantive testing and test of details on 50+ samples across clients to identify risks of material misstatement
Education
MBA -
MICA, Ahmedabad
04-2025
B.Com (Hons) -
ARSD College, Delhi University
06-2022
Skills
- Marketing Campaign Management
- Social Media Strategy
- Ad Optimization
- Pricing
- Inventory Planning
- Market Research
- Search Engine Optimization
- MS Office
- Canva
Internship
Mensa Brands Technologies Pvt. Ltd - Brand Marketing Intern
- Strategized portfolio diversification for 7 accessory and audio products, contributing to over 25% of the overall portfolio
- Led agency coordination, production, and budget management for Vikrant Massey Smartwatch Campaign, garnering 9.8M+ Instagram views
- Redesigned website and worked on enhancing organic rankings via SEO
- Enhanced Instagram engagement, built a YouTube and Whatsapp strategy and secured press coverage on 20+ sites
Live Projects
Amazon - Marketing Research Intern
- Conducted a 360-degree analysis and developed an STP strategy for Alexa with targeted channel approaches, focusing on trend-driven campaigns
Hero MotoCorp - Cultural Analysis and Application
- Led Qualitative Research for Hero Vida, combining Semiotics, Ethnography, and Interviews to craft community-led brand strategies around EV in India.
BM Institute of Mental Health - Go-To-Market Strategy
- Led the development of a GTM strategy, reaching out to 50+ clients across 4 industries to identify potential market avenues and trained employees
Timeline
Management Trainee (Category Management)
Mensa Brands Technologies Pvt. Ltd.
04.2025 - Current
Audit And Assurance Assistant
Deloitte USI
09.2022 - 05.2023
MBA -
MICA, Ahmedabad
B.Com (Hons) -
ARSD College, Delhi University
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