Summary
Overview
Work History
Education
Skills
Timeline
Generic
NIKITA LOHIA

NIKITA LOHIA

Social Media Strategist/ Event Curator
Chennai

Summary

Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

12
12
years of professional experience

Work History

Social Media Marketing Specialist

Self Employed
01.2017 - Current
  • Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
  • Managed social media accounts on day-to-day basis to increase company recognition by creating engaging content.
  • Trafficked advertisements to target audience using specific algorithms for focused exposure.
  • Collaborated with sales, product management, and web development teams to create specific marketing campaigns across multiple platforms.
  • Reviewed analytics to identify opportunities for improvement and develop strategies to maximize results.
  • Managed paid social media advertising campaigns to reach and engage target audiences.
  • Responded to inquiries and engaged with followers to build community and support customer engagement.
  • Participated in brainstorming sessions to generate creative ideas for campaigns.
  • Implemented a social media marketing strategy that increased engagement with target audiences by 100%

Travel Event Curator & Event Management

Self Employed
09.2020 - Current
  • Managed administrative logistics of events planning, event booking, and event promotions.
  • Planned & executed high end bespoke international travel events.
  • Collaborate with travel partners and vendors to plan and organize events, including travel itineraries, accommodations, transportation, and activities
  • Planned & curated travel MICE events for corporate
  • Ensure that events run smoothly and resolve any issues that arise during the events
  • Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
  • Developed creative themes for events and created related activities to engage attendees.
  • Trained and supervised event staff to complete tasks on time.
  • Cultivated interpersonal skills by building positive relationships with others.
  • Conducted more than 20 successful IP events/workshops locally to generate footfall in a restaurant.

Marketplace Manager

Little Shopper
01.2016 - 01.2017
  • Developed strong organizational and communication skills through coursework and volunteer activities.
  • Demonstrated a high level of initiative and creativity while tackling difficult tasks.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Overall design and product updation on the website day to day
  • closely working with the design team for smooth functioning of social media & website.
  • approaching new vendors across the country and getting them on board
  • curating the brands and products to be listed on the website
  • discussing and helping the vendors to incr their sale on our website
  • brain storming with the team regarding social media marketing ideas
  • Handling the Fb & Insta pages
  • planing and designing the newsletters with the design team.
  • Running other social media campaigns/contests based on the occasions.

Community Associate

Poshmark USA
01.2015 - 01.2016

- Review dispute cases filed by buvers
- Respond to user support requests regarding dispute cases accurately and rapidly through email
- Investigate all aspects of an order to assist in determining a resolution
- Execute decisions to fairly resolve disputes following Poshmark's return policies
- Become familiar with top fashion brands and designers
- Educate users on Poshmark return policies and guidelines
- Gain knowledge of the Poshmark community
- Engage with Poshmark users in a friendly, helpful, and patient manner via email

Brand Development

Ahalya Alchemy, Jewellery Designer
01.2014 - 01.2015
  • Researched and identified new opportunities for product and brand development.
  • Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
  • Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
  • Charting the long term goals and plans for the brand. In terms of positioning and revenue.
  • Participating and helping to conduct private exhibitions in different cities and making sure to provide a good brand experience for the visitors.
  • Brain storming package designing ideas with the Designer herself.
  • Doing the market research and being up to date with the current competitors and their marketing strategies.
  • Recruiting and training the appropriate candidates for the store. Planning their weekly training schedule.

Manager Retail Store

Tommy Hilfiger
01.2012 - 01.2014
  • Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
  • Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
  • Managed store organization, maintenance, and purchasing functions.
  • Optimized store displays and appearance via strategic merchandising.
  • Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
  • Maintained customer satisfaction with quick and professional handling of product returns.
  • Submitted orders for new inventory.
  • Managed inventory control processes to restore back stock, control costs, and maintain sales floor levels to meet customer needs.
  • Recruited and retained top talent, with focus on completing timely performance evaluations, providing positive feedback, and rewarding superior performance.
  • Analyzed store performance trends and created action plans to improve store operations
  • Performed daily store opening and closing duties, ensuring that all store policies were followed

Visual Merchandiser & Fashion Advisor

Genesis Luxury Pvt. Ltd
01.2011 - 01.2012
  • Monitored and replenished display inventory and restructured according to available stock.
  • Managed aesthetically pleasing displays to showcase company products and increase sales.
  • Adhere to Loss Prevention and inventory control and compliance procedures.
  • Being aware of current promotional events and sales.
  • Understand and support store operations, policies and procedures. Be involved in stock control and management and maintaining the customer conversion ratio.
  • Preparing the customer feedback form, daily sales report and loss sale tracker. Executing store plans, window and in store displays to promote product and service. Constantly updating the VM Head with the current sales and store feedback regarding the displays.
  • Dealing with merchandising and acting as a personal shopper for the people.
  • Maintaining a healthy relationship with them contributing towards sales growth. Being a part of all the CRM activities and also the in store events.
  • Managed installation of visual merchandising displays, urging team to with speed and accuracy.
  • Coordinated with marketing and promotions teams to verify proper implementation of visual elements of display.
  • Analyzed sales data and customer feedback to develop creative solutions to improve customer experience.

Management Trainee

KImaya Fashuons
Chennai
11.2010 - 07.2011
  • Established open and professional relationships with team members which facilitated communication, quickly resolving issues, and conflicts.
  • Assisted established management staff with operational oversight, business development, and process improvement strategies.
  • Communicated with vendors regarding back order availability, future inventory and special orders.
  • Adhere to Loss Prevention and inventory control and compliance procedures.
  • Being aware of current promotional events and sales. Understand and support store operations, policies and procedures.
  • Be involved in stock control and management and maintaining the customer conversion ratio.
  • Preparing the customer feedback form, daily sales report and loss sale tracker.
  • Dealing with merchandising and acting as a personal shopper for the people.
  • Being a part of all the CRM activities and also the in store events.

Education

B.Sc - Visual Communication

M.O.P. Vaishnav College

Master's degree - Fashion management

University of Southampton

Skills

E-commerce

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Timeline

Travel Event Curator & Event Management

Self Employed
09.2020 - Current

Social Media Marketing Specialist

Self Employed
01.2017 - Current

Marketplace Manager

Little Shopper
01.2016 - 01.2017

Community Associate

Poshmark USA
01.2015 - 01.2016

Brand Development

Ahalya Alchemy, Jewellery Designer
01.2014 - 01.2015

Manager Retail Store

Tommy Hilfiger
01.2012 - 01.2014

Visual Merchandiser & Fashion Advisor

Genesis Luxury Pvt. Ltd
01.2011 - 01.2012

Management Trainee

KImaya Fashuons
11.2010 - 07.2011

B.Sc - Visual Communication

M.O.P. Vaishnav College

Master's degree - Fashion management

University of Southampton
NIKITA LOHIASocial Media Strategist/ Event Curator