A highly skilled professional in the editorial niche with over 5 years of experience in writing, editing and strategizing. Well-versed in SEO tactics and increasing web traffic, as well as managing various CMS platforms. Proven track record of working with leading lifestyle magazines in Asia with a focus on India, Hong Kong, Malaysia, Singapore, and Thailand. Thrives under pressure while leading a team and ensuring optimum outputs.
Hi, I’m
NIKITA BARUAH
Content Writer, Editor & Strategist
Guwahati,Assam
Summary
Overview
6
years of professional experience
Work History
BurdaLuxury
Senior Digital Writer
04.2024 - Current
Job overview
- Brainstormed affiliate ideas to create useful content for associated lifestyle and travel magazines.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content sales-based affiliate content for Asia-based market
- Followed company policies and editorial guidelines to craft thorough, well-written content.
- Curated affiliate as well as evergreen content for leading magazines such as Lifestyle Asia, Prestige, Travel And Leisure, and Augustman with a focus on the locations of India, Singapore, Thailand, Malaysia and Hong Kong
- Analyzed affiliate market for different geographies and curated strategies to maximize revenue
- In-depth product research catering to the needs of the various segments of the different geographies.
BurdaLuxury
Content Writer - Performance
06.2021 - 03.2024
Job overview
- Created sales-based affiliate content for Asia-based market
- Curated affiliate as well as evergreen content for leading magazines such as Lifestyle Asia, Prestige, Travel And Leisure, and Augustman with a focus on the locations of India, Singapore, Thailand, Malaysia and Hong Kong
- Analyzed affiliate market for different geographies and curated strategies to maximize revenue
- In-depth product research catering to the needs of the various segments of the different geographies.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Completed thorough research into assigned topics.
Supermark Agency LLP
Senior Content and Social Media Manager
08.2020 - 05.2021
Job overview
- Handled a team of writers, subbing editors and content managers
- SEO optimization of blogs and implementing various strategies to maximize website traffic
- Analyzing complex data derived from Google Analytics
- Setting up affiliate partnerships for clients to create individual revenue channels
- Creating affiliate content adhering to SEO best practices
- Strategizing and implementing social media campaigns along with giving creative direction to graphic designers
- Creating impactful ad copies, emailers, etc.
Supermark Agency LLP
Content and Social Media Manager
08.2019 - 08.2020
Job overview
- Created and edited long-form content for multiple niches (travel, healthcare, finance, technology, lifestyle, e-commerce, etc)
- Managed a team of in-house and freelance writers and subbing editors
- Strategized and created social media campaigns and curated ad copies for various clients
- Worked in tandem with graphic designers to create impactful creatives.
Robust Results Pvt Ltd
Content Writer
07.2018 - 07.2019
Job overview
- Created digital content material for various client websites
- Optimized content as per SEO best practices
- Helped in creating course material for FDP courses as per given guidelines
- Curated social media copies of IIT Kanpur's E&ICT cell's social media handles.
Robust Results Pvt Ltd
Content Writing Intern
4 2018 - 7 2018
Job overview
- Created digital content material for various client websites
- Optimized content as per SEO best practices.
Education
Arya Vidyapeeth College
Bachelor of Science
08.2015 - 05.2019
University Overview
Completed graduation with 7.4 CGPA.
Darrang College
HSSLC
08.2012 - 05.2015
University Overview
Completed Higher Secondary Education.
St Joseph's Convent Higher Secondary School
HSLC
01.2003 - 04.2012
University Overview
Completed matriculation.
Skills
Creative Writing
Timeline
Senior Digital Writer
BurdaLuxury
04.2024 - Current
Content Writer - Performance
BurdaLuxury
06.2021 - 03.2024
Senior Content and Social Media Manager
Supermark Agency LLP
08.2020 - 05.2021
Content and Social Media Manager
Supermark Agency LLP
08.2019 - 08.2020
Content Writer
Robust Results Pvt Ltd
07.2018 - 07.2019
Arya Vidyapeeth College
Bachelor of Science
08.2015 - 05.2019
Darrang College
HSSLC
08.2012 - 05.2015
St Joseph's Convent Higher Secondary School
HSLC
01.2003 - 04.2012
Content Writing Intern
Robust Results Pvt Ltd
4 2018 - 7 2018
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