A highly skilled professional in the editorial niche with over 5 years of experience in writing, editing and strategizing. Well-versed in SEO tactics and increasing web traffic, as well as managing various CMS platforms. Proven track record of working with leading lifestyle magazines in Asia with a focus on India, Hong Kong, Malaysia, Singapore, and Thailand. Thrives under pressure while leading a team and ensuring optimum outputs.
Hi, I’m
NIKITA BARUAH
Content Writer, Editor & Strategist
Guwahati,Assam
Summary
Overview
6
years of professional experience
Work History
BurdaLuxury
Senior Digital Writer
04.2024 - Current
Job overview
- Brainstormed affiliate ideas to create useful content for associated lifestyle and travel magazines.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content sales-based affiliate content for Asia-based market
- Followed company policies and editorial guidelines to craft thorough, well-written content.
- Curated affiliate as well as evergreen content for leading magazines such as Lifestyle Asia, Prestige, Travel And Leisure, and Augustman with a focus on the locations of India, Singapore, Thailand, Malaysia and Hong Kong
- Analyzed affiliate market for different geographies and curated strategies to maximize revenue
- In-depth product research catering to the needs of the various segments of the different geographies.
BurdaLuxury
Content Writer - Performance
06.2021 - 03.2024
Job overview
- Created sales-based affiliate content for Asia-based market
- Curated affiliate as well as evergreen content for leading magazines such as Lifestyle Asia, Prestige, Travel And Leisure, and Augustman with a focus on the locations of India, Singapore, Thailand, Malaysia and Hong Kong
- Analyzed affiliate market for different geographies and curated strategies to maximize revenue
- In-depth product research catering to the needs of the various segments of the different geographies.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Completed thorough research into assigned topics.
Supermark Agency LLP
Senior Content and Social Media Manager
08.2020 - 05.2021
Job overview
- Handled a team of writers, subbing editors and content managers
- SEO optimization of blogs and implementing various strategies to maximize website traffic
- Analyzing complex data derived from Google Analytics
- Setting up affiliate partnerships for clients to create individual revenue channels
- Creating affiliate content adhering to SEO best practices
- Strategizing and implementing social media campaigns along with giving creative direction to graphic designers
- Creating impactful ad copies, emailers, etc.
Supermark Agency LLP
Content and Social Media Manager
08.2019 - 08.2020
Job overview
- Created and edited long-form content for multiple niches (travel, healthcare, finance, technology, lifestyle, e-commerce, etc)
- Managed a team of in-house and freelance writers and subbing editors
- Strategized and created social media campaigns and curated ad copies for various clients
- Worked in tandem with graphic designers to create impactful creatives.
Robust Results Pvt Ltd
Content Writer
07.2018 - 07.2019
Job overview
- Created digital content material for various client websites
- Optimized content as per SEO best practices
- Helped in creating course material for FDP courses as per given guidelines
- Curated social media copies of IIT Kanpur's E&ICT cell's social media handles.
Robust Results Pvt Ltd
Content Writing Intern
4 2018 - 7 2018
Job overview
- Created digital content material for various client websites
- Optimized content as per SEO best practices.
Education
Arya Vidyapeeth College
Bachelor of Science
08.2015 - 05.2019
University Overview
Completed graduation with 7.4 CGPA.
Darrang College
HSSLC
08.2012 - 05.2015
University Overview
Completed Higher Secondary Education.
St Joseph's Convent Higher Secondary School
HSLC
01.2003 - 04.2012
University Overview
Completed matriculation.
Skills
Creative Writing
Content Creation
Document Editing
Idea Brainstorming
Research
Editing
Copyediting
Grammar usage
SEO Strategies
Content Development
Content Editing
Strong research skills
Proofreading
Effective writing
Excellent grammar
Fact-checking
Proofreading expertise
Journalism
Social Media
Compelling headlines
Leadership Skills
Digital Marketing
Content Marketing
Project Management
SEO
Editing Skills
Google Analytics
Copywriting
Content Management Systems
Timeline
Senior Digital Writer
BurdaLuxury
04.2024 - Current
Content Writer - Performance
BurdaLuxury
06.2021 - 03.2024
Senior Content and Social Media Manager
Supermark Agency LLP
08.2020 - 05.2021
Content and Social Media Manager
Supermark Agency LLP
08.2019 - 08.2020
Content Writer
Robust Results Pvt Ltd
07.2018 - 07.2019
Arya Vidyapeeth College
Bachelor of Science
08.2015 - 05.2019
Darrang College
HSSLC
08.2012 - 05.2015
St Joseph's Convent Higher Secondary School
HSLC
01.2003 - 04.2012
Content Writing Intern
Robust Results Pvt Ltd
4 2018 - 7 2018