Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Nikita Soni

Hyderabad

Summary

Dynamic Ad Operations Manager with a proven track record at Group M Media Pvt Ltd, excelling in quality assurance and campaign analytics. Spearheaded automation initiatives that enhanced efficiency and reduced turnaround times. A collaborative leader, I foster team success while delivering impactful performance reports to drive strategic decisions.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Manager Ad Operations

Group M Media Pvt Ltd
Hyderabad
03.2024 - Current
  • Enforced strict QA process compliance prior to task delivery.
  • Developed interactive dashboards in Power BI and Excel for leadership oversight of team performance and project throughput.
  • Utilized Wrike to standardize workflows and minimize errors in campaign execution and analytics tasks.
  • Oversaw tagging accuracy using Google Analytics, Google Tag Manager, and Adobe Analytics to ensure reporting integrity.
  • Identified operational gaps and implemented automation, improving efficiency and reducing turnaround times.
  • Mentored team members, fostering a collaborative, high-performance work environment through continuous feedback.
  • Acted as liaison between local teams and onshore stakeholders, aligning outputs with client marketing goals.
  • Delivered periodic performance reports from multiple platforms to support strategic decision-making.

Senior Executive Media Operations

Group M Media Pvt Ltd
Gurgaon
03.2021 - 02.2024
  • Managed ad trafficking, performance reporting, and analysis using DoubleClick Campaign Manager (CM360).
  • Led comprehensive campaign setup, acquiring creatives, assigning ads, and optimizing performance.
  • Delivered periodic stakeholder reports from platforms including Facebook, LinkedIn, and Google AdWords.
  • Communicated effectively with multiple clients and US/Canada-based teams to enhance collaboration.
  • Executed online PEP assortment for clients such as Amazon and Walmart, optimizing for SEO.
  • Collaborated with design and brand teams to develop engaging marketing materials.
  • Partnered with sponsored search team to drive traffic and enhance visibility across platforms.
  • Created and edited visual assets using Adobe Photoshop to support marketing initiatives.

Sr-Associate-Publisher Acquisition

White Dwarf Media Pvt Ltd
Mumbai
05.2016 - 03.2021
  • Client & Relationship Management: Served as the single point of contact for client interactions, project deliverables, and customer relationship management.
  • Affiliate & Publisher Management: Managed affiliates and publishers across India, overseeing email and digital marketing campaigns.
  • Partnership Development: Developed new partnerships, negotiated business terms, and maintained sales/leads and affiliate commission reports.
  • Campaign Optimization: Conducted follow-ups with affiliates, tracked sales across online networks, and optimized campaign performance.
  • Team Leadership: Led and guided the team, allocating tasks for promoting campaigns and managing publishers.
  • Publisher Collaboration: Worked closely with publishers and advertisers to resolve queries and generate new revenue ideas.
  • Ad Operations & Media Planning: Managed ad operations, media planning, buying, campaign optimization, and ensured revenue targets were met.
  • Project handled: HDFC, ICICI, Edelweiss, Cox and Kings, Ezeego1, Canara, HSBC, Lakme, Yes Bank, PNB, Nero lac, Skoda, NIIT.
  • Platforms utilized: Google Analytics, Cake, Has Offer.

Education

MBA - International Business

ITM Business School
Mumbai
03-2016

BCOM - Accounts

Sarojini Naidu College
01.2013

HSC -

Saint Josephs Convent School
Bhopal
04-2010

SSC -

Saint Josephs Convent School
Bhopal
03-2008

Skills

  • Quality assurance and data analysis
  • Campaign management and analytics
  • Workflow optimization
  • Ad trafficking and tracking
  • Team collaboration
  • Project management
  • Ad operations
  • Client management
  • Team leadership

Certification

  • Google Campaign Manager
  • Google Ads Display
  • Google Analytics
  • Google Tag Manager
  • CM360
  • DV360
  • IAS

Accomplishments

  • Best Employee of the Month award for client TJX-Sierra client on boarding , December 2023
  • Best Employee of the Month award for multiple clients handling, March 2023

Timeline

Manager Ad Operations

Group M Media Pvt Ltd
03.2024 - Current

Senior Executive Media Operations

Group M Media Pvt Ltd
03.2021 - 02.2024

Sr-Associate-Publisher Acquisition

White Dwarf Media Pvt Ltd
05.2016 - 03.2021

MBA - International Business

ITM Business School

BCOM - Accounts

Sarojini Naidu College

HSC -

Saint Josephs Convent School

SSC -

Saint Josephs Convent School

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