Summary
Overview
Work History
Education
Skills
Languages
Websites
Timeline
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Nikita Tayal

New Delhi

Summary

Market Research Consultant with extensive experience at Capgemini, specializing in advanced data analysis and strategic ideation to enhance business performance. Demonstrated success in delivering actionable market insights and tailored client solutions using tools such as Factiva and ZoomInfo. Effective communicator focused on achieving measurable results in competitive environments.

Overview

11
11
years of professional experience

Work History

Market Research Consultant

Capgemini
02.2023 - Current
  • Conduct research and finding solutions to client needs and provides them expert advice and undertakes projects to address a variety of needs.
  • To understand client requirements, conduct data analysis, develop comprehensive strategies to improve business performance and functionality, formulate plans for implementation etc.
  • Also, responsible for undertaking short-term or long-term projects to address various issues and needs.
  • Designing, developing, and implementing new methods for conducting market research.
  • Creating a research plan that outlines the objectives, methodology, schedule, and deliverables of the project.
  • Ensuring that research projects are carried out according to industry standards and regulations.
  • Conducting training for team members on research methods, data analysis, and presentation skills.
  • Analyzing data and developing findings and recommendations based on research results.
  • Communicating results of research to clients or other stakeholders in written reports or presentations.
  • Focuses on operations, strategy, and management across a wide range of industries and specialisms.
  • Conduct situational and data analysis to identify and understand a problem or issue.
  • Provide advice or suggestions for improvement according to objectives.
  • Evaluate the situation periodically and adjust when needed.
  • Replenish knowledge of industry, products, and field.
  • Prepare reports and presentations for both internal and external audiences.
  • Hands on research tools and resources such as MS Office, Outlook, LinkedIn RPS and Naukri.

Senior Associate

Acuity Knowledge Partners
07.2022 - 02.2023
  • Conducting market research for private equity, investment banking, strategy consulting firm and helping their professionals in working with leading global private equity funds and corporations.
  • Also assisting the marketing managers or consultant of different firm to conduct research in US, UK, Germany, Canada regions which includes name identification, Talent mapping, SWOT analysis, Company Reports, Market Research Reports, Website analyses and much more.
  • Analyzing Investment Themes / Strategies: Evaluating attractiveness of the overall sector / geography / company focused investment themes and strategies of the fund.
  • New Market Identification & Entry Strategies: Identifying new markets for growth through analysis of market size, competitive landscape, growth opportunities and formulating organic and /or inorganic entry strategies.
  • M&A and Strategic Analysis: Identification and analysis of potential targets through analysis of markets, products, services and financial synergies.
  • Project Management: Project structuring, planning, conceptualizing output.
  • Client Management: Understanding project request, discuss project, negotiate deadline, handling client queries.
  • Quantitative Skills: Quantitative support including industry or market analyses, competitive benchmarking, and opportunity assessments. Valuation analysis through income method and multiples driven technique (Relative Valuation analysis). Experience in credit research, including debt analysis, covenant monitoring, cash flow conversion, etc.
  • Hands on research tools and resources such as MS Office, Outlook, LinkedIn RPS.

Research Associate

INMACS Limited
10.2020 - 07.2022
  • Independently performs research projects as directed by leadership.
  • Responsible for planning, organizing, and conducting research on the markets, competitors, or other businesses.
  • Work closely with engagement teams, business partners, country leaders, line managers to understand their strategic research needs, develop an understanding of the business and drivers to success. (Secondary Research)
  • Working independently to manage the on-going delivery of research projects.
  • Working with other teams to provide methodological, research and evidence-based support, as required.
  • Performing research on projects in collaboration with external stakeholder.
  • Providing statistical and analytical support to the research team.
  • Reviewing reports produced by counselee.
  • Contribute to the publication of reports, articles, and data.
  • Respond to internal and external queries about research.
  • Hands on research tools and resources such as MS Office, Outlook, LinkedIn RPS.

Supervising Analyst

Ernst & Young
10.2019 - 09.2020
  • Preparing, Reviewing and delivering the risk management projects with utmost quality to onshore teams without compromising on TAT and SLAs. (Database management, Quality Management).
  • Interacting extensively with engagement teams, business partners, country leaders, line managers to understand their strategic research needs, develop an understanding of the business and drivers to success. (Secondary Research)
  • Managed process-oriented custom research (internal and external) and analysis research for audit clients of EY member firms globally to analyze the risks associated with any ongoing audit or non-audit services with respect to the EY global independence policy.
  • Core team member working with the EY audit clients for the correct mapping of revenue in cases of Mergers, takeovers and liquidation.
  • Assisted client engagement teams by assessing completeness, accuracy and appropriateness of proposed transactions or requests from engagement teams, using different internal databases.
  • Accountable for counselees and also responsible for sustenance of a highly committed work environment, ensure people are motivated and encouraged to achieve goals.
  • Hands on research tools and resources such as MS Office, Outlook, Factiva, OneSource, ZoomInfo, Hoovers, LinkedIn RPS and elementary Capital IQ.

Research Associate

Accenture
02.2017 - 02.2019
  • Conducted market research for the different regions like North America, APAC, Europe etc and prepared the industry report by providing high quality research and analyzing large set of raw information/data to produce a meaningful report for clients.
  • Also assisted the marketing managers of Google to conduct research in US, UK, Germany, Canada regions which includes name identification, Talent mapping, SWOT analysis, Company Reports, Website analyses and much more.
  • Company Reports/ Industry trends and reports.
  • Develop industry understanding of talent and leadership availability.
  • Engage with clients on their leadership hiring plans, study trends in compensation structures and levels for roles across industries.
  • Search Execution: Industry and functional mapping for available talent pool basis search mandated.
  • Candidate identification, interview, assessment, evaluation, and presentation to clients.
  • Client Engagement: Interface with Business and HR to jointly review candidates introduced, advising on whom to offer, compensation discussions leading to successful closure.
  • Assist clients with market intelligence and present market reports to enhance their understanding of the talent landscape.
  • Stakeholder relationship and setting expectations of deliverables with tight deadline.
  • Preparing detailed company profiles to help the client to understand the company.
  • Developing understanding of different sectors to prepare in-dept sectoral report.
  • Lead multiple projects simultaneously with full ownership.
  • Market Research Reports.
  • Talent mapping/Name identification and Organizational Charts.
  • Identifying the target companies and prospective candidates for active engagements.
  • Preparing presentation for every project.
  • Give input on marketing strategies based on extensive consumer and market information.
  • Responsible for maintaining data quality of analysts.
  • Meeting and presenting project to the client.
  • Hands on research tools and resources such as MS Office, Outlook, Salesforce, Factiva, ZoomInfo, Hoovers, LinkedIn RPS, Forrester, Mintel, L2 Gartner, Statista.

Research Associate

WNS GLOBAL SERVICES
01.2016 - 02.2017
  • Assisting Business development managers in North America/APAC region to conduct research for prospective/current clients, which includes name identification, industry analysis, competitive edge reports, organizational charts, SWOT analysis, financial analysis and much more.
  • Company Edge Reports for different sectors & companies.
  • Company Reports/ Industry trends and reports.
  • Talent mapping/Name identification and Organizational Charts.
  • Identifying the target companies and prospective candidates for active engagements.
  • Preparing presentation for every project.
  • Meeting and presenting project to the client.
  • Hands on research tools and resources such as MS Office, Outlook, Factiva, OneSource, ZoomInfo, Hoovers, LinkedIn RPS and elementary Capital IQ.

Project Associate

WE MARK INDIA PVT LTD
09.2014 - 09.2015
  • Assisting Marketing Managers of Merchandise, Restaurants, Cinemas, Banking, E-Commerce, Cosmetics in conducting research via mystery shopping to add potential customers.
  • Did Research for: Wills Lifestyle, Ethos, W, Asian Paints, Clinic Dermatech, Soch, Mamagoto, Speedy Chow, Snapdeal, IndusInd Bank, PVR Cinemas, Black berry, Lakme, Philips, IndusInd Bank etc.
  • Responsible for: - Design a research process for every project and then implement.
  • Finding out the potential customers.
  • Ensuring that the project is maintained and to a good standard.
  • Analyzing and validating the reports.
  • Giving desired solutions to the clients.
  • Ensure that the project is completed within the budget.
  • Handling more than 20 projects in a month (brands of Hospitality, Retail, Entertainment etc, Domestic and International).
  • Visited interstate destination, to meet clients for new projects and for review meetings of the old one.
  • Chalk out action plan as per client’s requirement and provide timely updates to clients.
  • Suggestions to client for overall improvement in customer satisfaction.
  • Highlighting critical areas and areas for improvement to client based on their SOPs.
  • Making Quality Checklist for clients as per their requirement.
  • Handling Issues/Queries at middle level when accelerated by team.
  • Handling Issues/Queries of Mystery Shoppers associated with the company in real time.
  • Providing real time solutions to Team and Mystery Shoppers.
  • Serves as point of contact to the client as well as the Mystery Auditor when needed.
  • Conducted Market Survey Activity for various online shopping companies.
  • Preparing presentation for every project.
  • Meeting and presenting projects to the clients.
  • Assisting the senior project manager (when required).

Education

MBA - Master of Business Administration

Bharati Vidyapeeth University Institute of Management & Research
01.2014

BBA - Bachelor of Business Administration

Bharati Vidyapeeth University Institute of Management & Research
01.2012

Class XII - A.I.S.S.C.E

N.C. Jindal public School, Punjabi Bagh
01.2009

Class X - A.I.S.S.E

N.C. Jindal public School, Punjabi Bagh
01.2007

Skills

  • Factiva and OneSource
  • ZoomInfo and Lusha
  • Hoovers and Naukri
  • LinkedIn RPS and Forrester
  • Mintel and L2 Gartner
  • Statista and Capital IQ
  • Digital and social media marketing
  • Microsoft Office proficiency
  • Ideation and strategy development
  • Marketing and consumer behavior
  • Market research and data analysis

Languages

  • English
  • Hindi

Timeline

Market Research Consultant

Capgemini
02.2023 - Current

Senior Associate

Acuity Knowledge Partners
07.2022 - 02.2023

Research Associate

INMACS Limited
10.2020 - 07.2022

Supervising Analyst

Ernst & Young
10.2019 - 09.2020

Research Associate

Accenture
02.2017 - 02.2019

Research Associate

WNS GLOBAL SERVICES
01.2016 - 02.2017

Project Associate

WE MARK INDIA PVT LTD
09.2014 - 09.2015

MBA - Master of Business Administration

Bharati Vidyapeeth University Institute of Management & Research

BBA - Bachelor of Business Administration

Bharati Vidyapeeth University Institute of Management & Research

Class XII - A.I.S.S.C.E

N.C. Jindal public School, Punjabi Bagh

Class X - A.I.S.S.E

N.C. Jindal public School, Punjabi Bagh

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