Nikita Wadi
Ghaziabad
Summary
Content and editorial lead with over 8 years of experience in digital media, journalism, and branded content. Expertise in managing cross-functional teams and developing content strategies that enhance engagement through SEO and analytics. Skilled in implementing innovative workflows and integrating generative AI tools for scalable, data-driven storytelling.
Overview
7
7
years of professional experience
Work History
Content Manager - Lifestyle & Select
Pinkvilla
Mumbai
01.2020 - 07.2025
- Led a team of 15 writers, copy editors, and outreach specialists for lifestyle and affiliate categories (Amazon).
- Executed SEO-driven editorial calendars, achieving measurable engagement growth.
- Piloted AI-assisted content tools to enhance editorial efficiency and search optimization.
- Collaborated with brand and PR teams to develop impactful native content campaigns.
Senior Copy Editor
Republic TV
Mumbai
07.2021 - 12.2022
- Oversaw web and social-first editorial planning, enhancing storytelling efficiency.
- Streamlined story approval processes to accelerate content delivery.
- Integrated Google Trends and analytics to prioritize relevant content.
- Edited and packaged content to align with real-time news cycles and platform formats.
Assistant Editor – Lifestyle
Microsoft News
Delhi
04.2020 - 10.2020
- Developed engaging content for entertainment and lifestyle sections to enhance audience engagement.
- Utilized SEO insights and CMS analytics to optimize daily output for increased visibility.
- Designed slideshow packaging aimed at boosting traffic to key areas of the platform.
Content Specialist – OTA & Campaigns
OYO Rooms
Gurgaon
02.2019 - 04.2020
- Developed OTA listings content using structured templates and CRM data.
- Coordinated content for SMS, email, and social media campaigns; ensured tone alignment.
- Created repeatable templates and documentation for internal teams.
Content Writer – Brand & Editorial
NDTV
New Delhi
09.2018 - 01.2019
- Executed beauty and fashion content strategies to achieve measurable social reach.
- Crafted marketing copy, scripts, and client-facing briefs to enhance brand messaging.
Education
BJMC - Journalism And Mass Communication
JIMS
Vasant Kunj, Delhi08-2014
Skills
- Editorial strategy and planning
- Generative AI in content workflows
- Data-driven storytelling
- SEO (Google Trends, SEMrush)
- Project and stakeholder management
- CMS proficiency (WordPress, internal tools)
- Cross-functional team leadership
- Performance analytics (GA, native dashboards)
Accomplishments
- Authored an essay book for senior secondary students (V&S Publishers)
- Hosted high-visibility content events including 'Oorjathon' for Nedrick News
- Rapporteur at the Community Radio Sammelan (Ministry of I&B)
Languages
English
First Language
Timeline
Senior Copy Editor
Republic TV
07.2021 - 12.2022
Assistant Editor – Lifestyle
Microsoft News
04.2020 - 10.2020
Content Manager - Lifestyle & Select
Pinkvilla
01.2020 - 07.2025
Content Specialist – OTA & Campaigns
OYO Rooms
02.2019 - 04.2020
Content Writer – Brand & Editorial
NDTV
09.2018 - 01.2019
BJMC - Journalism And Mass Communication
JIMS
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