Nikita Wagh
PR & Content Marketing
Mumbai
Overview
15
15
years of professional experience
Work History
Senior Copywriter & Creative Lead
Boch & Fernsh Inc.
02.2025 - 01.2026
- Led end-to-end branding and re-branding initiatives
- Conceptualized and scripted brand films and integrated ad campaigns
- Developed branding collaterals including stationery and corporate communication assets
- Crafted strategic social media messaging frameworks
- Led PR and brand communication narratives
- Spearheaded website revamp content and brand voice alignment
- Managed LinkedIn thought leadership strategy for CXOs
- Single Point of Contact (SPOC) for key accounts
- Strategic consultant to clients for achieving brand and business objectives
- Identified and executed upsell opportunities
- Led and supervised BTS shoots for Beauty Garage
- Brands Managed as Creative Lead / Account Manager
- Coheron Wealth
- Beauty Garage
- Spectrum Pharma
- Maxima Solutions
- Plastivision
- Rajputana Stainless Limited
- Livogen Iron Gummies
- INOX CVA
- INOX Air Products
Content Research & Strategy Manager
Koimoi.com
01.2024 - 01.2025
- Conducted market research to decode audience behavior, demographics, and content consumption patterns
- Analyzed competitor strategies to identify content gaps and growth opportunities
- Led keyword research and SEO optimization strategies
- Tracked industry trends to drive timely, high-impact content ideation
- Designed structured content calendars across formats
- Established editorial tone, style guidelines, and brand voice consistency
- Managed freelance writers, editors, and contributors
- Streamlined content workflows and quality control processes
- Delivered and supervised production of 90 articles per month
- Collaborated with marketing and sales teams to align content with business goals
Senior Content Manager
Adfactors PR
03.2022 - 01.2024
- Developed newsletters, authored articles, LinkedIn thought leadership pieces, press releases, and long-form content
- Managed and scaled blog engagement strategies
- Analyzed performance metrics to optimize content effectiveness
- Contributed to business development strategies and growth planning
- Owned digital sales targets and ensured goal achievement
- Built and nurtured strong client relationships
- Collaborated with leadership on pitch decks and new business acquisition
- Key Clients
- Tata Medical and Diagnostics, Tata Power, Make My Trip, Dream 11, Herbalife, Prolifics, CritiCare Asia Hospital, Allurion Balloon, Concentrix Catalyst, MIT-WPU (Pune), MDRT Asia
Consultant – Content Manager
20:20 MSL
11.2021 - 02.2022
- Led creative conceptualization aligned with client objectives
- Wrote authored articles, press releases, listicles, quotes, and interview drafts
- Clients
- Zee5 Global, Script – by Godrej & Boyce, P&G’s Whisper, Charcoal Concepts, SebaMed, California Almonds, Evion, Vicks, Acuvue Eyewear
Senior Sub-Editor
Mid-day.com
01.2018 - 08.2021
- Strategized content positioning and editorial planning
- Supervised platform content and brand narrative
- Edited and filed daily news copies
- Created feature stories, interviews, and research-led content
- Conceptualized and executed photo-centric features
- Earlier Journalism Experience
- Editorial Head – Koimoi.com (2012–2017)
- Content Writer – Glamsham.com (2011–2012)
Editorial Head
Koimoi
01.2012 - 01.2017
- Championed diversity initiatives within the organization through inclusive hiring practices and diverse representation in published content.
- Enhanced editorial quality by implementing rigorous review processes and style guidelines.
- Negotiated contracts with freelancers and vendors, securing favorable terms while maintaining budgetary constraints.
- Implemented SEO strategies within editorial content to boost search engine rankings and organic traffic growth.
- Managed editorial calendar to ensure timely publication of articles, blog posts, and social media updates.
Content Writer
Glamsham.com
01.2011 - 01.2012
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Enhanced website traffic by creating engaging and shareable blog posts, articles, and social media content.
- Completed thorough research into assigned topics.
Education
Bachelor in Banking & Insurance -
Patkar-Varde College
Mumbai01.2011
H.S.C - undefined
Patkar-Varde College
Mumbai01.2008
S.S.C - undefined
St. Thomas High School
Mumbai01.2006
Skills
Social media content
Client relations
Data-driven decision making
Project management
Strong editing skills
Content strategy
Total Experience Years
15
Timeline
Senior Copywriter & Creative Lead
Boch & Fernsh Inc.
02.2025 - 01.2026
Content Research & Strategy Manager
Koimoi.com
01.2024 - 01.2025
Senior Content Manager
Adfactors PR
03.2022 - 01.2024
Consultant – Content Manager
20:20 MSL
11.2021 - 02.2022
Senior Sub-Editor
Mid-day.com
01.2018 - 08.2021
Editorial Head
Koimoi
01.2012 - 01.2017
Content Writer
Glamsham.com
01.2011 - 01.2012
H.S.C - undefined
Patkar-Varde College
S.S.C - undefined
St. Thomas High School
Bachelor in Banking & Insurance -
Patkar-Varde College