Nikita sakpal
Bengaluru
Summary
Campaign Specialist and Digital Marketing Professional with 7+ years of experience in email marketing, campaign execution, QA testing, analytics, and stakeholder collaboration across global markets. Recently completed the Google UX Design Professional Certificate, gaining hands-on experience in UX research, wireframing, prototyping, and UI design. Actively seeking opportunities in UI/UX (Entry-Level), Campaign Management, Email Marketing, and Digital Marketing.
Overview
8
8
years of professional experience
3
3
Certifications
Work History
Campaign Builder –(PayPal Project)
eClerx
Mumbai
07.2022 - 09.2024
- Built, tested, and executed retention, acquisition, and awareness email campaigns for PayPal across multiple global markets.
- Managed Salesforce Email Builder, conducted end-to-end QA checks, and ensured error-free deployments.
- Analyzed campaign performance and prepared reports with actionable insights.
- Collaborated with overseas stakeholders using Azure DevOps and Jira.
- Led a team of 6 members, ensuring timely delivery and quality standards.
- Supported A/B testing, experimentation, troubleshooting, and new placement testing.
Senior Analyst – Content Moderator (Dell Forum)
eClerx
Mumbai
06.2021 - 07.2022
- Moderated Dell Community forums by reviewing and removing privacy violations, spam, and inappropriate content.
- Generated weekly analytics reports and managed gamification data across 8 languages.
- Resolved user profile and forum-related technical issues.
Content Moderator
Accenture
Mumbai
09.2017 - 12.2020
- Reviewed and analyzed social media advertisements to ensure policy compliance, accuracy, and brand consistency across global campaigns, enhancing overall user experience.
- Identified platform bugs, process gaps, and operational inefficiencies, submitting detailed reports and improvement recommendations to reduce turnaround time and improve review accuracy.
- Delivered structured on-the-job training to new team members, improving content review proficiency and accelerating new-hire productivity.
- Participated in client calls to clarify process requirements and resolve ambiguities, ensuring smooth operational alignment across teams.
Sales Executive
TATA BSS (Lodha Projects)
Thane
08.2016 - 08.2017
- Maintained detailed records of customer interactions, providing data insights for process improvement.
- Assisted customers in identifying property options based on needs and budgets.
- Scheduled site visits and managed client follow-ups.
Education
MBA - Operations Management
NMIMS
01-2022
BMM - Advertising
Mumbai University
01-2016
Skills
Campaign & Digital Marketing
- Email Marketing, Campaign Execution, QA Testing, A/B Testing, Reporting
Tools & Platforms
- Salesforce Email Builder, Looker, Sprinklr, Excel (Advanced), Jira, Azure DevOps
UI/UX Design
- Figma, Wireframing, Prototyping, UX Research, UI Design
Soft Skills
- Stakeholder Management, Communication, Team Leadership
Certification
Google UX Design Professional Certificate 2025
Timeline
Campaign Builder –(PayPal Project)
eClerx
07.2022 - 09.2024
Senior Analyst – Content Moderator (Dell Forum)
eClerx
06.2021 - 07.2022
Content Moderator
Accenture
09.2017 - 12.2020
Sales Executive
TATA BSS (Lodha Projects)
08.2016 - 08.2017
MBA - Operations Management
NMIMS
BMM - Advertising
Mumbai University