Nikita Singh
Gurugram
Summary
Senior Digital Marketer with 6+ years of experience driving growth across email, paid media, SEO/SEM, and social. Proven at building data-driven, high-impact campaigns that increase ROI, brand visibility, and customer acquisition. Strong in strategy, market research, and execution, with a track record of scaling products through innovative campaigns, partnerships, and performance marketing.
Overview
7
7
years of professional experience
Work History
Senior Marketing Associate
Alphanso Wealth
Gurgaon
04.2024 - Current
- Built and executed end-to-end outbound and nurture workflows using Apollo, Dripify, Clay.com, and Freckle.io to drive founder and enterprise acquisition.
- Ran multi-touch LinkedIn, email, and call sequences, enriching and validating leads through Apollo, LinkedIn Sales Navigator, Crunchbase, PhantomBuster, and Kixie to maintain a strong pipeline.
- Led content and organic growth across blogs, newsletters, podcasts, website pages, and SEO-driven articles to attract and educate potential users.
- Managed and optimized Google Ads and LinkedIn Ads campaigns using intent signals, competitor targeting, and performance-based keyword strategies.
- Monitored and optimized the marketing funnel using Google Analytics, GTM, HubSpot, Datadog, Branch.io, and App Radar to improve conversions.
- Scaled brand reach by doubling social media following (2×) across company and founder accounts through LinkedIn, Instagram, X, and YouTube content.
- Built growth through influencers, affiliate partnerships, and Reddit placements to strengthen credibility and expand reach.
- Increased customer acquisition by 3× within three months through a combination of outbound automation, performance marketing, and CRM workflows using Apollo and HubSpot integrated with Google Ads.
- Maintained 70% customer retention for the newly launched wealth management product through lifecycle marketing and engagement campaigns.
- Produced weekly YouTube content, newsletters, and social campaigns, ensuring consistent brand messaging and audience engagement.
Marketing Manager
GCT Technologies PVT LTD (PaySay B2C Vertical)
Gurugram
10.2021 - 03.2024
- Led B2C customer acquisition for credit card products through multi-channel campaigns across paid media, outbound, and lifecycle marketing.
- Achieved target sales for e-commerce through effective email marketing campaigns
- Developed and executed successful social media strategies, consistently reaching target audience and engagement goals
- Managed social media campaigns to increase audience interaction and awareness.
- Oversaw customer interactions on social media for positive customer service
- Developed marketing strategies to enhance brand visibility and engagement.
- Focused on marketing strategies for diverse financial products.
- Expertise in Paid Ads, Affiliate marketing, Influencer marketing, Email marketing, and Social Media Marketing.
- Utilized ASO and SEO for organic user acquisition
- Collaborated with affiliate networks to meet acquisition targets
- Generated effective leads leading to sales for SAAS product
- Developed, designed and sent newsletters to target audiences, creating all newsletter aspects including layout, graphics and copy.
- Collaborated with cross-functional teams to align marketing efforts with business goals.
- Conducted market research to identify trends and consumer preferences in technology.
- Oversaw content creation for digital platforms, ensuring consistency in messaging.
- Executed lifecycle and retention campaigns using CRM tools like HubSpot and Mailchimp, leveraging email, push notifications, and WhatsApp messaging to nurture leads and improve activation.
- Analyzed campaign performance data to refine marketing tactics and optimize reach.
- Coordinated events and promotions to boost community engagement and brand loyalty.
- Recommended policy changes to improve marketing tactics and strategies.
Social Media Manager
DROR Labs PVT LTD
Gurugram
02.2021 - 10.2021
- Develop and implement social media strategies to increase brand awareness
- Grow and maintain followers on Instagram, Facebook, YouTube, Twitter, and LinkedIn
- Supervised customer interactions on social media to enhance user experience and engagement
- Managed day-to-day campaign operations to ensure brand consistency across platforms
- Oversaw contests, giveaways, and digital projects to drive brand engagement and audience participation
- Monitor campaign budgets and prepare performance reports
- Analyze key metrics for website traffic, service goals, and target audience
- Collaborate with the team on innovative growth strategies
- Lead digital marketing efforts, including database management, email campaigns, and display ads
Content Writer & Marketing Executive
Kachcha Chittha PVT LTD
New Delhi
08.2019 - 12.2020
- Implemented digital marketing campaigns aligned with client objectives
- Planned and oversaw social media platforms to enhance brand presence
- Develop and manage campaign budgets
- Researched industry-related topics to create engaging marketing copy
- Write and edit well-structured drafts using Content Management Systems
- Submit work to editors for input and approval
Education
B.Tech - Computer Science
Hindustan University
Chennai, TN01-2019
Certificate of Higher Education - Science
Kendriya Vidyalaya
Visakhapatnam, AP01-2015
Skills
- Digital Marketing Campaigns and Strategy
- Performance Marketing
- Lead generation
- Content strategy
- Brand management
- Product launches
- Influencer marketing
- Social Media Marketing
- Email Marketing
- Affiliate marketing
- Copywriting
- Market segmentation
- SEO and ASO
- Google analytics
- Social media advertising
- Marketing automation
- CRM management
- Analytics and SEO
- Copywriting
- Social media engagement
- Social media marketing
- Social media engagement
- Social media marketing
Tools Expertise
Facebook Ads Manager, LinkedIn Ads, Google Ads Manager, Google Analytics, Google Tag Manager, Google Keyword Planner, Google Trends, Semrush, Ahrefs, Ubersuggest, App Radar, AppsFlyer, Branch.io, Datadog, CRO tools, Apollo, Clay.com, Dripify, Freckle.io, PhantomBuster, Crunchbase, Kixie, LinkedIn Sales Navigator, HubSpot (CRM & Email Marketing), Mailchimp, Odoo CRM, Upfluence, Modash, GTM, Google Search Console, Adsy, YouTube Studio.
Timeline
Senior Marketing Associate
Alphanso Wealth
04.2024 - Current
Marketing Manager
GCT Technologies PVT LTD (PaySay B2C Vertical)
10.2021 - 03.2024
Social Media Manager
DROR Labs PVT LTD
02.2021 - 10.2021
Content Writer & Marketing Executive
Kachcha Chittha PVT LTD
08.2019 - 12.2020
B.Tech - Computer Science
Hindustan University
Certificate of Higher Education - Science
Kendriya Vidyalaya