Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

NIKITHA SHETTY

Digital Marketing I Project Management I Analytics
Bengaluru

Summary

Dynamic and strategic marketing professional with extensive global experience. Adept at seamlessly blending analytics with project management skills. Recognized for ability to effectively lead multifaceted projects with precision and efficiency. Excels in fostering collaboration across teams to drive cohesive campaign execution. Eager to leverage expertise in digital marketing, analytics, and project management to drive innovation and achieve impactful results in a forward-thinking organization.

Overview

15
15
years of professional experience
2
2
years of post-secondary education

Work History

Project Manager

Inspire Group
9 2019 - 04.2024

Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.

  • Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
  • Conducted daily standup's and weekly sprint planning sessions with the team ( Learning Designers, Graphic Designers and Developers) to ensure all resourcing has been planned as per capacity and project plans
  • Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team''s ability to deliver results.

Digital Project Manager/Hubspot SME

Honest Fox
09.2018 - 09.2019
  • End-to-end project management of all digital projects from inception to BAU, including process mapping and project reporting
  • Conduct weekly sprints to facilitate existing open JIRA tickets and work towards prioritizing high impact requests in the current delivery schedule
  • Enabling an Agile environment to work iteratively on development cycles to mitigate rework
  • Resource allocation to ensure projects are completed on time and within budget
  • Demonstrated success in planning, executing and measuring successful EDM campaigns on Hubspot across various clients


Digital Project Manager/Display Marketing

Lending Tree
08.2017 - 04.2018
  • Project management of digital & technical projects and ensure timely delivery on a regular cadence
  • Involved in all aspects of campaign set up, creative management and campaign optimization (as part of internal team).
  • Conduct weekly sprints to facilitate existing open JIRA tickets and work towards prioritizing high impact requests in the current delivery schedule
  • Facilitate internal project requests on JIRA and work with internal teams ( marketing, design and technical) across the organization


Digital Strategist

IBM
06.2013 - 04.2017
  • Measured and evaluated brand digital performance to present weekly findings to management.
  • Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
  • Provide holistic view of the digital efforts to the Geo’s by providing end to end analysis on Reach, Engagement & Conversion metrics
  • Collaborate with the SEO, Conversations, Content & Insights team in the team draw end to end digital insights & recommendations for the countries


Senior Marketing Operations Strategist

IBM
12.2009 - 06.2013
  • To assess the Marketing (Campaigns + Events) and Business (Sales) performance of the various sub brands within SWG for North America & assist in strategic decision making
  • Participate regularly in market performance review calls with the respective geographical teams in a bid to discuss their performance and plan for the future
  • Analyze Current & Next Quarter Business & Marketing Pipeline for US East region finding brand wise gaps & providing recommendations to improve the health of pipeline
  • Prepare key weekly, monthly and quarterly reports with insights to be able to provide a clear picture of the current pipeline status & overall progress


Senior Account /Campaign Manager

Ultimedia E-Solutions Private Limited
01.2007 - 12.2009
  • Setting up & Managing Paid campaigns for the maximum profitability of the organization & client
  • Understand client objectives, competitor strategy & optimize campaigns & set up new campaigns as per client briefings & requirements
  • Analyze various trends in the account applying Analytics &, data to set up new campaigns & provide meaningful insights to the client
  • Regular Interaction with Google & Yahoo account managers for initializing new and sustaining existing accounts
  • Leading a team of two SEM professionals & set their KRA’s on a month on month basis


Process Associate

HP Global Services
06.2004 - 07.2005
  • Processed claims and customer queries related to credit invoicing on SAP followed-up on the status of credits till satisfactory closure
  • Worked towards a two hour turnaround time to achieve Six Sigma

Education

MBA - Marketing & Finance

IIPM
India
03.2005 - 05.2007

Google Analytics Beginner Certification -

Google
04.2001 -

HUBSPOT Content Marketing -

Hubspot
2024

Skills

  • Digital Marketing ( Search Engine Marketing , Display Marketing , Email Marketing ,Content Audit)
  • Digital Marketing Strategy
  • Project Management ,Planning & Development
  • Project Budgeting & Invoicing
  • Digital Analytics ,Tableau & Google Analytics
  • Stakeholder and Client Management
  • Microsoft Excel/Powerpoint/Word

Accomplishments

  • Digital Marketing : Managed end to end search engine market campaigns for leading BFSI clients. Increased spend and revenue by upselling and cross selling initiatives.
  • Training and Mentorship : Trained and mentored new comers on sales pipeline analysis at IBM for the marketing operations function
  • Stakeholder/ Client Management :More than 10 years of experience collaborating and communicating with global stakeholders and clients on a regular cadence
  • Project Management :Experience in successfully managing and delivery of multiple digital and e-learning projects ( around 12-15 at one time ).
  • Process Management : Set up the project management process for the company to ensure seamless delivery of projects
  • Global Experience : Gained project management experience locally in U.S and Australia.

Timeline

Digital Project Manager/Hubspot SME

Honest Fox
09.2018 - 09.2019

Digital Project Manager/Display Marketing

Lending Tree
08.2017 - 04.2018

Digital Strategist

IBM
06.2013 - 04.2017

Senior Marketing Operations Strategist

IBM
12.2009 - 06.2013

Senior Account /Campaign Manager

Ultimedia E-Solutions Private Limited
01.2007 - 12.2009

MBA - Marketing & Finance

IIPM
03.2005 - 05.2007

Process Associate

HP Global Services
06.2004 - 07.2005

Google Analytics Beginner Certification -

Google
04.2001 -

Project Manager

Inspire Group
9 2019 - 04.2024

HUBSPOT Content Marketing -

Hubspot
NIKITHA SHETTYDigital Marketing I Project Management I Analytics