Exploring new food outlets
Nikshaan Bhesania
Marketing Executive
Mumbai
Summary
Digital Marketing professional with expertise in paid media, lead generation, campaign optimization, and analytics. Experienced in managing end-to-end campaigns on Google Ads, Meta Ads, Salesforce CRM, and handling social media/content calendar approvals and website management. Skilled at leveraging SEO, SEM, data-driven insights, and performance reporting to drive brand visibility and business outcomes. Seeking to contribute to your organisation by applying analytical skills, creativity, and strong technical knowledge.
Overview
2
2
years of professional experience
5
5
Certifications
Work History
Marketing Executive
Avant Group
05.2025 - Current
- Orchestrated digital marketing operations across Google Ads, Meta Ads, and Salesforce CRM platforms.
- Generated over 100 qualified leads, maintaining average CPL under ₹400 (Meta) and ₹1,000 (Google).
- Achieved 820 leads for a total spend of ₹859,000 with cost per lead at ₹1047 and with 32 site visits achieved.
- Planned and executed multiple digital campaigns to enhance brand visibility.
- Directed creation of VR walkthroughs and project videos for improved digital engagement.
- Approved performance marketing budgets and media plans effectively.
- Have executed the Marketing expense approval and payment processing for all digital spends and digital marketing vendors
- Have handled the design and development of company letterheads, internal annual employee diary and external annual client diary
- Managed website operations while designing effective customer journeys.
- Facilitated continuous lead nurturing and presales monitoring for optimal conversion rates.
Hospitality Intern
Taj Mahal Palace & Tower, Colaba
06.2023 - 10.2023
- Rotated across Learning & Development, Front Office, Food & Beverage, and Food Production.
- Gained cross-functional experience in customer service, operations, and training.
- Consistently achieved an average appraisal score of 4/5 across all departments.
Education
MBA - Marketing
Narsee Monjee Institute of Management Studies (NMIMS)
Mumbai Post Graduate Certificate - Digital Marketing
MICA x UpGrad
11.2025
B.Sc. - Hospitality Management
Sheila Raheja Institute of Hospitality Management
04.2025
Higher Secondary Certificate (HSC) - undefined
Mithibai College of Arts
06.2022
ICSE - undefined
Maneckji Cooper Education Trust School
04.2020
Skills
Digital Marketing Tools: Google Ads, Meta Ads, Google Analytics, Salesforce, SEO (basic tracking), Excel, Performance Reporting
Certification
Google Ads Certificate – Google (Valid Until 2026)
Accomplishments
Achieved the Rising start of the year 2025 award within the first 5 months of my employment.
Interests
Listening to symphony
Cycling
Software
Salesforce
Google Ads
Meta Ads
Microsoft 360
Timeline
Marketing Executive
Avant Group
05.2025 - Current
Hospitality Intern
Taj Mahal Palace & Tower, Colaba
06.2023 - 10.2023
B.Sc. - Hospitality Management
Sheila Raheja Institute of Hospitality Management
Higher Secondary Certificate (HSC) - undefined
Mithibai College of Arts
ICSE - undefined
Maneckji Cooper Education Trust School
MBA - Marketing
Narsee Monjee Institute of Management Studies (NMIMS)
Post Graduate Certificate - Digital Marketing
MICA x UpGrad