Nikshaan Bhesania

Revenue Growth & Marketing Efficiency

 Function as a member of the team involved in selling about 33 crores worth of inventory through Sales Force

Marketing Cloud (SFMC) customer journeys in 5 months through targeted SMFC database segments like NRI or

investor segment.

 Ran End to End Lifecycle and Retention Marketing campaigns across Multiple internal channels for North, South , East

West and Maldives regional business segments and 8 active projects making use of AI to enhance effectiveness.

MarTech Automation & Customer Experience

 Prepare comprehensive SFMC automation flows that will lead a visitor to the website to a purchase through all

 Involved in the roll out of AI-powered Voice Bot and CRM automation to speed up lead qualification, customer followups and engagement.

 Use and bifurcate the segments directly into google and meta Ad Accounts to run different performance marketing

through Meta and Google Ads.

AI, Analytics & Performance Optimization

 Develop a QA/QC AI assistant "Maple" to validate creative work and apply branding rules to ensure alignment of.

 Build executive-level SalesForce/Tableau dashboards for leads, walkin and booking (LWB) for marketing and sales,

Inventory Sales and used Google Anlytics & Microsoft Clarity tools to spot friction on the website and optimize

Impact on Business:

 Attributed to achieving Rs. 33 Cr inventory sales and at the same time achieving Marketing Efficiency Ratio (MER)

of 0.90 for MarTech investments of INR 33 Crores in 5 months.

 Defined and implemented tailored communication strategies for three different buyer cohorts, local purchase

clients, NRI buyers, investors abroad, to heighten customer engagement and loyalty as well as sales.

 Rolled out the capabilities of Salesforce Einstein optimization: Send Time Optimization, Audience Saturation Split,

and Intelligent Channel Selection for more efficient campaign execution. Used personalization communication on AI

feature and single database.

Reduced blended CPSV by 70%, from ₹80K to ₹24K, through targeting, channel, creative, landing-page and conversion

optimization.

 Managed ₹45L+ in performance marketing and property portal budgets, including ₹13L performance spend,

generating 1,000+ leads, 170+ qualified leads (17%), and 40 verified site visits.

 Achieved ~₹7,650 CPQL while reducing CPL from ₹1,500 to ₹1,300 through campaign and audience optimization.

 Owned ₹35L planned property-portal budget, managing strategy, channel distribution, tracking and phased

deployment, maintaining a 14% qualification rate.

 Awarded Rising Star of the Year (2025) within five months for exceptional digital marketing performance.

• Rotated across Learning & Development, Front Office, Food & Beverage, and Food Production.
• Gained cross-functional experience in customer service, operations, and training.
• Consistently achieved an average appraisal score of 4/5 across all departments.