Summary
Overview
Work History
Education
Skills
Languages
Hobbies and Interests
Accomplishments
INTERNSHIPS
Languages
Timeline
Generic

Nilabja Chakraborty

Hindmotor

Summary

Marketing professional skilled in content creation, social media strategy, SEO, and digital branding. Successfully managed cross-platform campaigns, ensuring brand voice consistency. Committed to team collaboration and professional growth within the corporate sector. Known for innovative approaches and meticulous execution.

Overview

4
4
years of professional experience

Work History

ASSOCIATE MEDIA CONSULTANT

DATA CORE SYSTEMS(INDIA)
Kolkata
01.2024 - Current
  • Wrote clear, attractive copy and captions with a distinct voice across platforms (website, social media, print).
  • Extensive research in identifying proper brands and analyzing advertisements.
  • Ensured precise classification of ads for client reporting, analytics, and database management, maintaining data integrity and quality standards.
  • Indexed advertisements by categorizing and tagging content based on industry, product type, tone, language, and format, to enhance discoverability and reporting accuracy.
  • Worked closely with team members to ensure successful execution of all projects.

SOCIAL MEDIA ASSOCIATE

RECEPTUM TRADING PVT.LTD.
Kolkata
01.2022 - 01.2024
  • Developed and implemented social media strategies to increase brand awareness and engagement.
  • Optimized posts using SEO best practices to maximize organic reach.
  • Planned paid advertising campaigns across various social media channels based on budget constraints.
  • Researched competitors' activity on social media platforms for insights into best practices.
  • Created content calendars for upcoming campaigns and monitored performance of existing ones.
  • Provided assistance in creating video materials for use in social media marketing efforts.
  • Collaborated with design teams to ensure content is informative and appealing.

Education

Master of Arts - Journalism and Mass Communication

Sister Nivedita University
Kolkata
01.2025

Bachelor of Science - Media Science And Film Making

ILEAD
Kolkata
01.2023

Secondary School -

Pearls of God
01.2020

Primary School -

South Point Junior Campus
01.2011

Skills

  • CANVA
  • MICROSOFT OFFICE
  • GOOGLE WORKSPACE
  • SEO & KEYWORD RESEARCH
  • Content creation
  • Social media marketing
  • Brand strategy
  • Research analysis
  • Advertising campaigns
  • Multimedia storytelling
  • Target audience identification
  • Social media account administration
  • Communication planning
  • SEO strategy
  • Copywriting

Languages

ENGLISH, BENGALI, HINDI

Hobbies and Interests

ACTOR, CINEPHILE, SINGER & COMPOSER

Accomplishments

  • Wrote and directed an independent short film that was officially selected by over eight international film festivals, receiving critical acclaim for storytelling and direction
  • Awarded multiple medals as a classical vocalist in regional and intercollegiate competitions
  • Composed and produced an original music album that was awarded Best Music Album at the Bengal Contest Fest 2022, organized by SVF

INTERNSHIPS

  • Content Creator – SpotOffers (Internship | 2020).
  • Event Manager – Starmanch, Kolkata International Book Fair (Freelance | 2021)
  • Curator & Anchor – Kotak Mahindra Bank Event, Bengal Web Solutions (Freelance | 2022)

Languages

Bengali
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2

Timeline

ASSOCIATE MEDIA CONSULTANT

DATA CORE SYSTEMS(INDIA)
01.2024 - Current

SOCIAL MEDIA ASSOCIATE

RECEPTUM TRADING PVT.LTD.
01.2022 - 01.2024

Master of Arts - Journalism and Mass Communication

Sister Nivedita University

Bachelor of Science - Media Science And Film Making

ILEAD

Secondary School -

Pearls of God

Primary School -

South Point Junior Campus

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Nilabja Chakraborty