NILADRI BHATTACHARYA
Howrah
Summary
Dynamic marketing consultant with over six years of experience in marketing, branding, and sales strategy. Proven track record in developing and executing effective marketing strategies that drive sales growth and expand business opportunities. Expertise in channel management and building strong customer relationships, leading to increased revenue and market share. Accomplished Area Sales Manager skilled in strategic sales planning and team leadership, with a history of transforming underperforming territories into profitable regions.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Area Sales Manager
AO Smith India Water Products Pvt Ltd
West Bengal
09.2024 - Current
- Developed and executed marketing strategies for AO Smith across multiple districts, including Howrah, Hooghly, Kolkata, Medinipur, Bardhaman, and South 24 PGS.
- Oversaw daily account management to drive sales volume growth in the entire region.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Cultivated strong communication with dealers and distributors to enhance trade marketing partnerships.
- Expanded dealer and distribution networks by nurturing grassroots relationships.
- Managed a team of 9 distributor sales officers and 2 demo promotion executives to ensure effective execution.
- Coached, developed, and motivated the team to achieve revenue goals.
- Identified new business opportunities through networking activities, market research, and analysis.
- Resolved customer complaints regarding sales and service.
- Implemented innovative approaches for increasing brand awareness among target audience.
Territory Sales Manager
BERGER PAINTS INDIA LTD
Howrah
04.2023 - 08.2024
- Develop and execute marketing and branding strategies for Berger Paints in Howrah District.
- Communicate effectively with dealers, distribution, project engineers, and architects.
- Developed and implemented sales strategies to increase market share in assigned territory.
- Expand the dealer and distribution business by opening new points.
- Manage a team of five executives for secondary activities.
- Monitored competitors' activities, pricing, and promotions in the region.
- Built and led a talented sales team to propel regional performance via strategic brand representation.
- Engaged in cold calling activities to generate leads for potential new customers.
- Created compelling point-of-sale materials such as displays, brochures, flyers and catalogs.
- Negotiated discounts or other incentives with retailers for better placement of merchandise in stores.
- Marketed products and services at trade shows and promotional events.
- Delivered CRM activity with loyalty programs, SMS marketing and site/mobile messaging.
- Collected and analyzed market research data for use in forecasting.
- Developed and implemented marketing strategies to increase brand awareness and sales.
- Developed pricing strategies that would help maximize profit margins while meeting customer demands.
Senior Sales Officer
BERGER PAINTS INDIA LTD
Nadia
01.2021 - 03.2023
- Develop and execute marketing and branding strategies for Berger Paints in the Nadia District.
- Reviewed and analyzed sales performance against plans to determine effectiveness.
- Foster assertive communication with dealers and distributors.
- Manage day-to-day accounts, and drive sales volume growth.
- Manage a team of two executives for secondary activities.
- Used cold calling and networking to sell products and services.
- Monitored market trends, competitor activities, and product developments to adjust sales strategies accordingly.
- Developed long-range plans for business growth and increasing annual sales.
- Conducted market research to better understand customer needs and preferences.
Associate Sales Officer
Canara HSBC OBC Life Insurance Company
Kolkata
06.2018 - 07.2019
- Managed sales of financial products at CANARA BANK, resulting in increased revenue.
- Developed and nurtured business relationships to enhance customer loyalty.
- Served as Relationship Manager, ensuring high levels of customer satisfaction.
- Utilized CRM software to document interactions, feedback, and resolutions effectively.
- Established referral networks with professionals, generating new business opportunities.
- Provided guidance on risk management and coverage options tailored to client needs.
- Explained policy coverage options to potential clients, addressing questions and concerns.
Financial Service Consultant
ICICI Prudential Life Insurance Company
Kolkata
11.2017 - 04.2018
- Managed sales of financial products through ICICI Bank, consistently achieving sales targets.
- Conducted due diligence research on potential investments prior to client recommendations.
- Analyzed client capital structures to propose tailored financial strategies and products.
- Delivered competitive commercial banking offerings in private client sessions.
- Built strong customer relationships to enhance sales performance and retention.
- Provided expert financial consultation services, addressing diverse client needs.
- Collaborated with ICICI Bank to drive product sales and meet objectives.
Education
Executive Program in Sales & Marketing Leadership - Marketing & Brand Management, Sales Leadership
IIM Lucknow
Lucknow08.2025
MBA - Marketing & Business Analytics
Institute of Engineering & Management
Kolkata08.2021
Post Graduate Diploma in Banking Management - Management
TimesPRO, Bennett & Coleman Group
Kolkata11.2017
Bachelor of Technology - Electronics & Communication Engineering
Hooghly Engineering & Technology College
Hooghly08.2016
Higher Secondary -
Howrah Zilla School
Howrah05.2011
Madhyamik (Secondary) -
Howrah Zilla School
Howrah05.2009
Skills
- Sales forecasting expertise
- Data analysis for strategic insights
- Market research for competitive advantage
- Brand management across platforms
- Product marketing strategies
- Strategic planning initiatives
- Customer relationship management systems
- Market trend analysis techniques
- Proficiency in Microsoft Excel & Power BI
- SQL for data manipulation
- Leadership in team environments
- Inventory management practices
- Customer acquisition methodologies
- Key account development strategies
- Sales training programs
- Coordination of sales activities
- Trade show engagement tactics
- Vendor relations management skills
- Brand positioning techniques
- Promotional sales strategies
- P&L oversight with budgeting skills
- B2C/B2B marketing approaches
- Lead generation campaign execution
- Marketing program management expertise
- Brand-building initiatives through negotiation skills
- Decision-making frameworks in retail contexts
Accomplishments
- Promoted to Territory Sales Manager in the Nadia district, I registered a 56% growth in 2022-2023 over the last year by onboarding new channel partners and secured a 17% growth in network expansion and received Talash Award.
- Achieved 20% growth in network expansion in 2023-2024 in Howrah District and received Talash Award .
Hobbies and Interests
- Playing the Indian classical musical instrument 'Sarod'
- Watching movies
- Playing football
- Playing cricket
Industry Expertise
- FMCD
- FMCG
- Consumer Electronics
- Paint Industry
Certification
- Innovation and Start-up Policy, IIM Bangalore, SWAYAM: Understanding of Innovation and Start-up Policy
- Service Marketing and Concepts, IIM Bangalore, SWAYAM, insights into service marketing concepts and strategies
- Brand Management, IIM Bangalore, SWAYAM, Comprehensive knowledge of brand management principles
Languages
Bengali
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Affiliations
- Playing the indian classical musical
Instrument called Sarod for the last 20 years.
Timeline
Area Sales Manager
AO Smith India Water Products Pvt Ltd
09.2024 - Current
Territory Sales Manager
BERGER PAINTS INDIA LTD
04.2023 - 08.2024
Senior Sales Officer
BERGER PAINTS INDIA LTD
01.2021 - 03.2023
Associate Sales Officer
Canara HSBC OBC Life Insurance Company
06.2018 - 07.2019
Financial Service Consultant
ICICI Prudential Life Insurance Company
11.2017 - 04.2018
Executive Program in Sales & Marketing Leadership - Marketing & Brand Management, Sales Leadership
IIM Lucknow
MBA - Marketing & Business Analytics
Institute of Engineering & Management
Post Graduate Diploma in Banking Management - Management
TimesPRO, Bennett & Coleman Group
Bachelor of Technology - Electronics & Communication Engineering
Hooghly Engineering & Technology College
Higher Secondary -
Howrah Zilla School
Madhyamik (Secondary) -
Howrah Zilla School
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