Nilakshi Bhattacharjee

Content Marketing Manager – Ecommerce

· Manage builds and capabilities for website through content refreshment, campaign management, UI, UX, & query resolution; increased unique visitors by 23%

· Ideate and deliver POCs leveraging latest technologies, scout vendors and fulfill project requirements end-to-end with a scope of scale; delivered 23 unique e-commerce features & functionalities in Q3, 2020

· Drive end-to-end catalogue creation from designing templates to sourcing content and QC; orchestrated upload of over 27K products across 25+ categories for Dussehra 2019

· Coordinate with dealers and OEMs to accurately decide price and curate offers and flash sales; generated more than __ revenue for Diwali 2020

· Work in conjunction with SMT, identify process improvement areas, and develop future business process flows; ideated & contributed in setting up an agile RPA-centric content delivery process for SKU content

· Liaise with solution delivery, technology operations, support service teams to deliver e-commerce business capabilities; 19% increase in BFL.in visits

· Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies; landing page engagement w.r.t avg. time spent was up by 5 minutes

· Evaluate consumer preferences and behaviors combined with market trends and historical data to adjust and enhance digital marketing campaigns; 27% engagement rate received on social platforms

· Manage multiple agencies to achieve company goals; monitor their performances to ensure delivery in-line with contractual obligations and KPIs

Achievements

· Completed introductory training on RPA; used BOT-aided content creation framework for creating complete product descriptions – reduced TAT from 2000 copies/week to 2000+ copies in 30 mins, saved INR 2 CR. (incl. of tax) per year

· Learnt the basics of Magento & drove CMS enhancement to minimize process latency – TAT reduction by 48 hours

· Spearheaded API automation to reflect product highlights on the website on a real-time basis – TAT reduction from 5 working days to just 8 hours

· Used advanced automation to perform end-to-end QC of SKU catalogue content - sped up to deliver 10K SKUs in 7 days against 700 SKUs in 7 days

· Successfully used advanced analytics to create algorithms and curate offer data texts with 80% accuracy – reduced TAT from 250 offers a day to 1 lakh+ offers/day

· Automated catalogue sourcing and upload on CMS – saved 4.8 Lac per year

· Created an API-based system to capture insights on the popular products, high disbursal products, and trending products – improved product visibility by making the product live within 24 hours

Content Executive – Marketplace

· Delivered SEO-driven content for products sold across 50+ categories on Sears and Kmart; averaged highest number of writeups close to 8000) within a TAT of 48 hours

· Edited auto-generated content, managed the content creation and listing of products across all marketplaces; increased website page views by 8%

· Updated and managed the consistency of information across the Sears-Kmart style guide; improved team’s weekly copy submission from 100 to 150

· Understood vendor requirements for existing & upcoming projects, drafted guidelines accordingly

· Developed standards and templates for content creation according to internal practices and policies

· Handled lead generation for seller acquisition team & seller onboarding through Sears registration portal and Lexis-nexis verifications

· Drove KPIs around inbound sales, outbound sales and account management programs for Sears.com

· Actively engage with supporting partner teams to decrease seller onboarding latency and increase efficiency in line with program objectives

· Design standard operation procedures, communication templates and drive process improvements

Achievements

· Recipient of the 'Star Performance Award' for Q3 2018 for handling multiple projects across internal teams

· 14x improvement in search ranking for digital products

· Created a database of winning phrases using generative grammar in coordination with the Chief Principal Architect to automate content creation for product variants

· Successful in closing the highest number of online leads (286 leads) in March