Summary
Overview
Work History
Education
Skills
Languages
Certification
References
Timeline
Generic
Nilakshi Kanojia

Nilakshi Kanojia

Mumbai

Summary

Dynamic marketing professional with a proven track record at The Supreme Industries Ltd, excelling in market analysis and product management. Spearheaded innovative product launches, driving ₹4 Cr in revenue. Adept at cross-functional team management and digital marketing, consistently enhancing brand visibility and customer engagement through strategic initiatives.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Asst.Manager

The Supreme Industries Ltd
Mumbai
02.2024 - Current
  • Identify market gaps and conceptualize innovative foam-based products tailored for the PPD (Plastic Product Division) retail segment.
  • Drive the end-to-end product lifecycle: concept, development, packaging, costing, pricing, and launch.
  • Coordinate with R&D, design, manufacturing, procurement, and quality teams for timely product rollouts.
  • Develop and implement marketing strategies to support product launches and category growth.
  • Define product positioning, brand messaging, and target communication based on market trends and customer behavior.
  • Planned and executed targeted digital campaigns, social media ads, print media placements, and magazine features to drive brand visibility.
  • Collaborated with media agencies for regional and national level advertising campaigns.
  • Led in-store branding, point-of-purchase displays, dealer board installations, and influencer collaborations.
  • Conducted product demos, roadshows, retailer training, and retail activations across key markets to increase consumer engagement and product trial.
  • Managed trade shows, exhibitions (e.g. Kids India Expo), and localized marketing events to directly reach customers and retail partners.
  • Spearheaded new product introductions that contributed ₹4 Cr in revenue, accounting for 21% of total FY 2024–25 achievement of ₹30 Cr under PPD Retail.
  • Successfully expanded product reach and category penetration across general trade, modern trade, and e-commerce platforms.
  • Conducted primary and secondary research, competitor benchmarking, and VOC (Voice of Customer) studies to guide innovation.
  • Monitored product performance KPIs and generated actionable insights to optimize marketing and sales strategies.
  • Created sales tools, product training modules, and marketing collateral for sales team and retail partners.
  • Actively supported new dealer onboarding, distributor engagement, and scheme-driven promotions.

Asst.Manager (Part-time)

Brand Asia (Zen Metro)
Birmingham
06.2022 - 12.2023
  • Develop and implement comprehensive marketing strategies to drive brand awareness and customer engagement.
  • Plan and execute digital marketing campaigns including SEO, SEM, social media, and email marketing.
  • Manage branding initiatives to ensure consistency across all touchpoints, from in-room collateral to online presence.
  • Coordinate with design and content teams to create compelling promotional materials and campaigns.
  • Analyze market trends, guest feedback, and competitor activities to refine marketing tactics.
  • Collaborate with sales and operations teams to align marketing efforts with business goals.
  • Organize events, promotions, and partnership collaborations to enhance brand visibility.
  • Handle PR and media relations to maintain a positive brand image.
  • Manage marketing budgets, monitor ROI, and report performance metrics to senior leadership.
  • Oversee website content management and ensure up-to-date online listings on OTAs and third-party platforms.
  • Identify opportunities for cross-selling, upselling, and guest loyalty initiatives.
  • Maintain relationships with influencers, travel bloggers, and local businesses for co-branding opportunities.

Business Associate (Sales & Marketing)

Goldstab Organics Pvt Ltd
Mumbai
07.2016 - 12.2021
  • Created marketing objectives against business unit priorities, implemented consumer research & market trends into actionable insights for selling & sell-through communication strategies.
  • Created & Executed full go-to-market plans & content road maps.
  • Oversaw company's integrated marketing communication plan & its effectiveness.
  • Found, onboarded, and built relationships with agencies; served as the primary point of contact for all projects.
  • Worked closely with all product development departments to create & maintain marketing materials for sales presentation & client meetings.
  • Coordinate with internal teams to develop and implement new marketing & sales strategies.
  • Manage Sales, transition and delivery of company products and services to assigned geographical territories such as Colombia, Russia, Ukraine, East Africa, Indonesia.
  • Maintaining key potential customers data & regularly keeping them up-to-date with company initiatives & developments via marketing media.
  • Assist the Business development team in formulation of business plan, Business Model, budgeting & Scope of Work.
  • Assisting Head of departments for planning marketing & Brand promotion strategies to penetrate the market and increase sale.
  • Generated leads and exceeded departmental targets (objectives, including conversion targets).
  • Handling International & domestic exhibitions, Seminars, Conferences & Events (internal & external).
  • Worked closely with Internal team to deliver business services with high level of customer satisfaction.

Product Branding – Assistant Manager

BHAIRAAV ERECTORS LTD
Mumbai
09.2015 - 07.2016
  • Worked on marketing & branding strategies for Bhairaav Erectors Ltd.
  • Redesigned data source trust hierarchy to improve fidelity of data analysis by 2D.
  • Created & delivered weekly powerpoint presentations with real time data visualizations, educated sales & marketing team on market data.
  • Worked directly with the CEO to develop marketing plans and initiatives to increase sales, brand awareness and recognition and cross functional execution of marketing strategies across organization.
  • Oversaw the production of newspaper and magazine advertisement, direct emails, formulation of email campaigns, website content, exhibition stands, road shows etc.
  • Worked with creative team on developing marketing and sales collaterals.
  • Campaign performance - articulation of performance metrics and demonstration of ROI (brand & sales).
  • Compilation, planning & execution of Media Plan (Online & Offline).

NEC Assistant & Event Coordinator

PLASTINDIA FOUNDATION
Mumbai
09.2013 - 08.2015
  • Responsible for planning & executing strategic corporate events while managing organizations budget for the fiscal year.
  • Oversee and facilitate all aspect of event and meeting planning from site selection, vendor negotiation, event registration and post event reporting.
  • Responsible for providing minute details and valuable inputs to clients on different aspects of the event.
  • Preparing Reports on Exhibition attended by Chairman at Overseas.
  • Coordinating and scheduling meetings for chairman with different associations in plastic industry.
  • Coordinated and attended shareholders global conferences from x5 to 4DD attendees in addition to corporate office meetings.
  • Processed expenses and accounts payable invoices for each event.
  • Coordinating with PR Agency for the quotations & Scope of service they can provide.
  • Forwarding same to Senior Authority for approval.
  • Maintained records of event aspects, including financial details.
  • Budget planning, tracking and reporting of individual events including ordering and post show invoice reconciliation.
  • Conducted post-event evaluations in order to determine how future events could be improved.

Executive - Administration

Scottish Chemical Industries
Mumbai
01.2012 - 12.2012
  • Responsible for organising and coordinating office operations so that organisations can run at their best.
  • Communicated closely with the Head of Operations regarding the needs, concerns, or issues in the office.
  • Developed relationships with customers, vendors, and guests to present the company in a professional manner.
  • Ensured accounts payable, employee benefits, inventory, and invoicing records were accurately kept and organised using ERP software.
  • Checking emails and reverting to the clients on behalf of company.
  • Preparing Performa Invoice and Coordinating with Clients for the order approval.
  • Continuous correspondence with factory for the production status of each client order and preparing debit Note for the vendors and commission agent.
  • Booking courier for international and domestic and keeping track of the same with the courier co. like DHL, TNT etc.
  • Coordinating with buyer for approval of vessel and Coordination with nominated agents for shipments (extensions and follow up for B/L (LCRs).

Export Assistant

NAVNEET PUBLICATIONS (INDIA) PVT LTD
Mumbai
06.2009 - 12.2011
  • Export Assistant well-versed on customs paperwork and procedures.
  • Adept at accurately filling out customs paperwork utilizing computer inventory software and maintaining contact with clients throughout customs process.
  • Specializes in exporting commodities and small goods.
  • Responsible for keeping all shipping manifests matched up with customs paperwork in the proper files.
  • Assisted in contacting various shipping authorities and making proper international shipping arrangements.
  • Assisted in developing quotes for clients that compared air shipping rates to sea shipping rates.
  • Often called on to do research projects to determine the historical shipping rates for large items.
  • Booking courier for international keeping track of the same with the courier co. like DHL, UPS, TNT, FedEx, Blue Dart and Majestic.
  • Maintaining MIS of each Client against their order and shipment done.
  • Job Profile after internal Transfer from Sales to Commercial department.
  • Handling Shipments of Middle East, Parts of Africa, USA, Europe and of major Buyers like Target, STAPLES, TESCO, WALMART, MANPA, Costco, Dollar General, Perfect Timing INC.
  • Looking after all pre-shipment activities (Follow up for VO, coordinating with Transporter and timely follow up till Containers reaches at factory, Pre-shipment documentation, providing Shipment Instructions, Loading Plans.
  • Placing Bookings with Nominated forwarders.
  • Follow up with the freight forwarder to ensure that the container loaded on planned vessel.
  • Coordinating with the operation activities like stuffing, Carting of shipments destined for required port.

Education

Master of Science - Business Analytics

Ulster University
Birmingham, United Kingdom
09.2023

Graduate BA Hons - Education

Mumbai University
BHAVANS COLLEGE
03.2009

HSC -

Mumbai University
BHAVANS COLLEGE
04.2005

SSC -

Mumbai University
KPS Memorial School
04.2003

Skills

  • Market analysis
  • Cross-functional team management
  • Digital marketing
  • Brand management
  • Product positioning
  • Customer engagement
  • Data analysis
  • Team collaboration
  • Budget management
  • Product management

Languages

Marathi
First Language
English
Advanced (C1)
C1

Certification

Microsoft Power BI, Microsoft certification

Sales and selling skills, Udemy

MS-CIT

References

References available upon request.

Timeline

Asst.Manager

The Supreme Industries Ltd
02.2024 - Current

Asst.Manager (Part-time)

Brand Asia (Zen Metro)
06.2022 - 12.2023

Business Associate (Sales & Marketing)

Goldstab Organics Pvt Ltd
07.2016 - 12.2021

Product Branding – Assistant Manager

BHAIRAAV ERECTORS LTD
09.2015 - 07.2016

NEC Assistant & Event Coordinator

PLASTINDIA FOUNDATION
09.2013 - 08.2015

Executive - Administration

Scottish Chemical Industries
01.2012 - 12.2012

Export Assistant

NAVNEET PUBLICATIONS (INDIA) PVT LTD
06.2009 - 12.2011

Master of Science - Business Analytics

Ulster University

Graduate BA Hons - Education

Mumbai University

HSC -

Mumbai University

SSC -

Mumbai University

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Nilakshi Kanojia