Nilakshi Kanojia
Mumbai
Summary
Dynamic marketing professional with a proven track record at The Supreme Industries Ltd, excelling in market analysis and product management. Spearheaded innovative product launches, driving ₹4 Cr in revenue. Adept at cross-functional team management and digital marketing, consistently enhancing brand visibility and customer engagement through strategic initiatives.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Asst.Manager
The Supreme Industries Ltd
Mumbai
02.2024 - Current
- Identify market gaps and conceptualize innovative foam-based products tailored for the PPD (Plastic Product Division) retail segment.
- Drive the end-to-end product lifecycle: concept, development, packaging, costing, pricing, and launch.
- Coordinate with R&D, design, manufacturing, procurement, and quality teams for timely product rollouts.
- Develop and implement marketing strategies to support product launches and category growth.
- Define product positioning, brand messaging, and target communication based on market trends and customer behavior.
- Planned and executed targeted digital campaigns, social media ads, print media placements, and magazine features to drive brand visibility.
- Collaborated with media agencies for regional and national level advertising campaigns.
- Led in-store branding, point-of-purchase displays, dealer board installations, and influencer collaborations.
- Conducted product demos, roadshows, retailer training, and retail activations across key markets to increase consumer engagement and product trial.
- Managed trade shows, exhibitions (e.g. Kids India Expo), and localized marketing events to directly reach customers and retail partners.
- Spearheaded new product introductions that contributed ₹4 Cr in revenue, accounting for 21% of total FY 2024–25 achievement of ₹30 Cr under PPD Retail.
- Successfully expanded product reach and category penetration across general trade, modern trade, and e-commerce platforms.
- Conducted primary and secondary research, competitor benchmarking, and VOC (Voice of Customer) studies to guide innovation.
- Monitored product performance KPIs and generated actionable insights to optimize marketing and sales strategies.
- Created sales tools, product training modules, and marketing collateral for sales team and retail partners.
- Actively supported new dealer onboarding, distributor engagement, and scheme-driven promotions.
Asst.Manager (Part-time)
Brand Asia (Zen Metro)
Birmingham
06.2022 - 12.2023
- Develop and implement comprehensive marketing strategies to drive brand awareness and customer engagement.
- Plan and execute digital marketing campaigns including SEO, SEM, social media, and email marketing.
- Manage branding initiatives to ensure consistency across all touchpoints, from in-room collateral to online presence.
- Coordinate with design and content teams to create compelling promotional materials and campaigns.
- Analyze market trends, guest feedback, and competitor activities to refine marketing tactics.
- Collaborate with sales and operations teams to align marketing efforts with business goals.
- Organize events, promotions, and partnership collaborations to enhance brand visibility.
- Handle PR and media relations to maintain a positive brand image.
- Manage marketing budgets, monitor ROI, and report performance metrics to senior leadership.
- Oversee website content management and ensure up-to-date online listings on OTAs and third-party platforms.
- Identify opportunities for cross-selling, upselling, and guest loyalty initiatives.
- Maintain relationships with influencers, travel bloggers, and local businesses for co-branding opportunities.
Business Associate (Sales & Marketing)
Goldstab Organics Pvt Ltd
Mumbai
07.2016 - 12.2021
- Created marketing objectives against business unit priorities, implemented consumer research & market trends into actionable insights for selling & sell-through communication strategies.
- Created & Executed full go-to-market plans & content road maps.
- Oversaw company's integrated marketing communication plan & its effectiveness.
- Found, onboarded, and built relationships with agencies; served as the primary point of contact for all projects.
- Worked closely with all product development departments to create & maintain marketing materials for sales presentation & client meetings.
- Coordinate with internal teams to develop and implement new marketing & sales strategies.
- Manage Sales, transition and delivery of company products and services to assigned geographical territories such as Colombia, Russia, Ukraine, East Africa, Indonesia.
- Maintaining key potential customers data & regularly keeping them up-to-date with company initiatives & developments via marketing media.
- Assist the Business development team in formulation of business plan, Business Model, budgeting & Scope of Work.
- Assisting Head of departments for planning marketing & Brand promotion strategies to penetrate the market and increase sale.
- Generated leads and exceeded departmental targets (objectives, including conversion targets).
- Handling International & domestic exhibitions, Seminars, Conferences & Events (internal & external).
- Worked closely with Internal team to deliver business services with high level of customer satisfaction.
Product Branding – Assistant Manager
BHAIRAAV ERECTORS LTD
Mumbai
09.2015 - 07.2016
- Worked on marketing & branding strategies for Bhairaav Erectors Ltd.
- Redesigned data source trust hierarchy to improve fidelity of data analysis by 2D.
- Created & delivered weekly powerpoint presentations with real time data visualizations, educated sales & marketing team on market data.
- Worked directly with the CEO to develop marketing plans and initiatives to increase sales, brand awareness and recognition and cross functional execution of marketing strategies across organization.
- Oversaw the production of newspaper and magazine advertisement, direct emails, formulation of email campaigns, website content, exhibition stands, road shows etc.
- Worked with creative team on developing marketing and sales collaterals.
- Campaign performance - articulation of performance metrics and demonstration of ROI (brand & sales).
- Compilation, planning & execution of Media Plan (Online & Offline).
NEC Assistant & Event Coordinator
PLASTINDIA FOUNDATION
Mumbai
09.2013 - 08.2015
- Responsible for planning & executing strategic corporate events while managing organizations budget for the fiscal year.
- Oversee and facilitate all aspect of event and meeting planning from site selection, vendor negotiation, event registration and post event reporting.
- Responsible for providing minute details and valuable inputs to clients on different aspects of the event.
- Preparing Reports on Exhibition attended by Chairman at Overseas.
- Coordinating and scheduling meetings for chairman with different associations in plastic industry.
- Coordinated and attended shareholders global conferences from x5 to 4DD attendees in addition to corporate office meetings.
- Processed expenses and accounts payable invoices for each event.
- Coordinating with PR Agency for the quotations & Scope of service they can provide.
- Forwarding same to Senior Authority for approval.
- Maintained records of event aspects, including financial details.
- Budget planning, tracking and reporting of individual events including ordering and post show invoice reconciliation.
- Conducted post-event evaluations in order to determine how future events could be improved.
Executive - Administration
Scottish Chemical Industries
Mumbai
01.2012 - 12.2012
- Responsible for organising and coordinating office operations so that organisations can run at their best.
- Communicated closely with the Head of Operations regarding the needs, concerns, or issues in the office.
- Developed relationships with customers, vendors, and guests to present the company in a professional manner.
- Ensured accounts payable, employee benefits, inventory, and invoicing records were accurately kept and organised using ERP software.
- Checking emails and reverting to the clients on behalf of company.
- Preparing Performa Invoice and Coordinating with Clients for the order approval.
- Continuous correspondence with factory for the production status of each client order and preparing debit Note for the vendors and commission agent.
- Booking courier for international and domestic and keeping track of the same with the courier co. like DHL, TNT etc.
- Coordinating with buyer for approval of vessel and Coordination with nominated agents for shipments (extensions and follow up for B/L (LCRs).
Export Assistant
NAVNEET PUBLICATIONS (INDIA) PVT LTD
Mumbai
06.2009 - 12.2011
- Export Assistant well-versed on customs paperwork and procedures.
- Adept at accurately filling out customs paperwork utilizing computer inventory software and maintaining contact with clients throughout customs process.
- Specializes in exporting commodities and small goods.
- Responsible for keeping all shipping manifests matched up with customs paperwork in the proper files.
- Assisted in contacting various shipping authorities and making proper international shipping arrangements.
- Assisted in developing quotes for clients that compared air shipping rates to sea shipping rates.
- Often called on to do research projects to determine the historical shipping rates for large items.
- Booking courier for international keeping track of the same with the courier co. like DHL, UPS, TNT, FedEx, Blue Dart and Majestic.
- Maintaining MIS of each Client against their order and shipment done.
- Job Profile after internal Transfer from Sales to Commercial department.
- Handling Shipments of Middle East, Parts of Africa, USA, Europe and of major Buyers like Target, STAPLES, TESCO, WALMART, MANPA, Costco, Dollar General, Perfect Timing INC.
- Looking after all pre-shipment activities (Follow up for VO, coordinating with Transporter and timely follow up till Containers reaches at factory, Pre-shipment documentation, providing Shipment Instructions, Loading Plans.
- Placing Bookings with Nominated forwarders.
- Follow up with the freight forwarder to ensure that the container loaded on planned vessel.
- Coordinating with the operation activities like stuffing, Carting of shipments destined for required port.
Education
Master of Science - Business Analytics
Ulster University
Birmingham, United Kingdom09.2023
Graduate BA Hons - Education
Mumbai University
BHAVANS COLLEGE03.2009
HSC -
Mumbai University
BHAVANS COLLEGE04.2005
SSC -
Mumbai University
KPS Memorial School04.2003
Skills
- Market analysis
- Cross-functional team management
- Digital marketing
- Brand management
- Product positioning
- Customer engagement
- Data analysis
- Team collaboration
- Budget management
- Product management
Languages
Marathi
First Language
English
Advanced (C1)
C1
Certification
Microsoft Power BI, Microsoft certification
Sales and selling skills, Udemy
MS-CITReferences
References available upon request.
Timeline
Asst.Manager
The Supreme Industries Ltd
02.2024 - Current
Asst.Manager (Part-time)
Brand Asia (Zen Metro)
06.2022 - 12.2023
Business Associate (Sales & Marketing)
Goldstab Organics Pvt Ltd
07.2016 - 12.2021
Product Branding – Assistant Manager
BHAIRAAV ERECTORS LTD
09.2015 - 07.2016
NEC Assistant & Event Coordinator
PLASTINDIA FOUNDATION
09.2013 - 08.2015
Executive - Administration
Scottish Chemical Industries
01.2012 - 12.2012
Export Assistant
NAVNEET PUBLICATIONS (INDIA) PVT LTD
06.2009 - 12.2011
Master of Science - Business Analytics
Ulster University
Graduate BA Hons - Education
Mumbai University
HSC -
Mumbai University
SSC -
Mumbai University
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