Nilambari Gharat
Thane City,MH
Summary
Dynamic marketing professional with MBA in Marketing and extensive experience in brand management, creative strategy, and marketing campaign development. Proven track record in executing multichannel campaigns, fostering brand growth, and driving customer engagement. Seeking an opportunity as an Assistant Brand Manager/Senior Marketing Executive to contribute strategic insights, innovative campaigns, and digital expertise to elevate the brand's market presence.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Customer Relationship Officer | CRM Coordinator
Probe CX
08.2021 - 01.2024
- Executed precise budget planning aligned with organisational goals, government protocols, and leveraged essential financial tools, including Debt Collection Software like Debtrak, Implemented Case Tracker Law and Collect for automated recovery processes, tracking communication history, and prioritising efficient collections
- Executed accounting software utilised tools like QuickBooks to track outstanding receivables, analyse payment trends, and identify potential delinquencies early on
- Resolved customer escalations with a firm and clear approach, incorporating additional business tools for streamlined debt recovery, such as: CRM Softwares like Salesforce or HubSpot for debt collection, storing debtor information, communication history, and facilitating personalized communication strategies
- Used Customer Analytics Software while employing tools with features such as customer segmentation, propensity scoring, and engagement analytics (Convin) to enhance recovery strategies, use conversations to enhance communication with the clients and Skip Tracing Tool to to locate and verify contact information for debtors, enhancing communication, reducing costs and time.
- Supported management in identifying opportunities for process improvement within the department''s operations.
- Coordinated closely with internal departments such as billing, sales, and customer service to address account issues promptly.
- Assisted in the development of new policies and procedures to streamline the recovery process and minimize losses.
Event Coordinator Supervisor | Retail Team Leader
Delaware North
11.2017 - 12.2020
- Collaborated with marketing teams for promotions, enhancing the overall customer experience.
- Managed event logistics and operations.
- Developed creative themes for events and created related activities to engage attendees.
- Trained and supervised event staff to complete tasks on time.
- Developed post-event reports to determine effectiveness of each event.
- Led and motivated a team, implementing training programs for skill development
Business Operations Manager
Subway Australia
04.2017 - 04.2020
- Orchestrated day-to-day operations, reducing service time by 15%
- Led a team of 20+, achieving a 20% improvement in performance through comprehensive training sessions
- Formulated and executed purchasing and marketing policies, achieving a 30% increase in foot traffic
- Maintained records of stock levels, executed efficient financial transactions, and undertook budgeting.
Brand Manager
Maharashtra Pest Control Agency
04.2016 - 03.2017
- Developed and executed comprehensive brand strategies, leading to a 20% increase in brand awareness
- Implemented successful digital marketing campaigns, resulting in a 30% increase in online engagement
- Collaborated with sales and operations teams to enhance brand consistency and increase customer conversions
- Managed industry events, fostering partnerships and achieving a 10% growth in collaborations
- Implemented customer feedback mechanisms, increasing satisfaction by 15% and loyalty by 20%
- Successfully managed a PR crisis and implemented reputation-building initiatives
- Was responsible for Brand Management & Creative Strategy, encompassing brand amplification, creative strategy development, marketing campaigns, copywriting, content marketing, creative brief formulation, social media management, content planning, social media engagement, e-commerce content creation and promotions, as well as website and blog content development.
Marketing and Sales Manager
Bombay Industrial Guards Agency
06.2015 - 04.2016
- Executed a market penetration strategy, increasing market share by 15% in the first year
- Implemented lead generation initiatives, achieving a 25% increase in qualified leads
- Established strong client relationships, resulting in a 20% increase in repeat business
- Identified and negotiated strategic partnerships, expanding service offerings and reaching new markets
- Developed and implemented a sales training program, achieving a 25% improvement in team performance
- Managed budgets effectively, optimising spend and reducing marketing expenses by 15%
- Implemented data analytics tools and CRM systems for informed decision-making and improved customer satisfaction.
Associate Creative Manager
Rashmi Sharma Telefilms Pvt Ltd
03.2015 - 06.2015
- Led creative direction for 'Bhagyalakshmi,' ensuring storyline development aligned with viewer engagement goals
- Coordinated with production designers for visually aligned set designs and ensured wardrobe reflected character essence
- Orchestrated daily coordination among teams, optimising workflow for efficient production.
Assistant Creative Manager
Balaji Telefilms
02.2014 - 03.2015
- Led creative brainstorming for Indian soap operas and reality TV, shaping engaging storylines
- Oversaw end-to-end execution, ensuring adherence to timelines and collaboration across teams
- Led actor auditions, ensuring fit with characters and collaborated in script improvisation sessions
- Orchestrated daily coordination among teams, optimising workflow for efficient content production.
Account Management & Creative Intern
Havas Worldwide India (Havas Creative)
04.2013 - 01.2014
- Contributed to synchronized IMC strategies for HDFC Bank and Sanofi India
- Assisted in crafting media plans for impactful campaigns
- Executed media experiences aligning with client objectives, enhancing brand visibility for Harpic.
- Crafted compelling content for HDFC Bank and Sanofi India, amplifying brand messaging
- Engaged in client meetings, assisted in delivering solutions exceeding expectations
- Supported strategic planning, translating consumer insights for HDFC Bank and Sanofi India.
Education
MBA (Marketing) -
Deakin University
Melbourne, Australia10.2019
Bachelor of Mass Media (Advertising and Marketing) -
Kishinchand Chellaram College
Mumbai, India06.2014
Arts Department (Economics, Sociology, and Psychology) -
Ruia College
Mumbai, India08.2011
Skills
- Extraordinary conceptualization & a creative mindset for marketing campaign development
- Project Management; Innovation and Product Launches
- Social Media management and Creative Strategist
- Excellent written, verbal, and editing skills
- Independent and structured working method
- Strong organizational and planning skills
- Proficient in Excel, PowerPoint, and understanding of business and data analytical
- Basic knowledge of digital marketing concepts - SEO, SEM, WEB, email marketing, Google analytics
- Ability to collaborate effectively across multi-functional teams
- Knowledge of agency and vendor management
Websites
General Duties And Responsibilities
- Support Product Innovations
- Multichannel Marketing Campaigns
- Channel Mapping
- Marketing Collateral Development
- Collaboration with Brand and Digital Marketing Teams
- Risk Analysis
References
Provided upon request
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Marati
Bilingual or Proficient (C2)
Certification
Work Place Safety, Work Place Behavior, Cinematography, Photography, Editing, Codecademy beginner level Html-Javascript-CSS, Adobe Dreamweaver Essentials, Photoshop, Microsoft Office Proficiency, Digital Marketing
Hobbies
Content Creation, Travel Vlog, Social media management, Event planning, Public speaking or Toastmasters, Photography and Photoshop
Timeline
Customer Relationship Officer | CRM Coordinator
Probe CX
08.2021 - 01.2024
Event Coordinator Supervisor | Retail Team Leader
Delaware North
11.2017 - 12.2020
Business Operations Manager
Subway Australia
04.2017 - 04.2020
Brand Manager
Maharashtra Pest Control Agency
04.2016 - 03.2017
Marketing and Sales Manager
Bombay Industrial Guards Agency
06.2015 - 04.2016
Associate Creative Manager
Rashmi Sharma Telefilms Pvt Ltd
03.2015 - 06.2015
Assistant Creative Manager
Balaji Telefilms
02.2014 - 03.2015
Account Management & Creative Intern
Havas Worldwide India (Havas Creative)
04.2013 - 01.2014
MBA (Marketing) -
Deakin University
Bachelor of Mass Media (Advertising and Marketing) -
Kishinchand Chellaram College
Arts Department (Economics, Sociology, and Psychology) -
Ruia College