Nilanjan Chakraborty

Work History

Market Manager

Reliance Retail Ltd

12.2019 - Current

Sales and commercial performance of the stores in the area.
Maximize sales and profitability
Spreading the reach of the “Quick commerce” business
New property identification and negotiation to spread the reach of the brand
Control costs within budgetary guidelines
Control and monitor expenses through efficient operations
Study competition markets
Store Operations standards and management
Ensure all stores are legally compliant
Execution of SOPs for new and existing stores
Involve right functional resource for specific activities
Identify seasonal promos, implement marketing promotions as per
guidelines, maximize returns from promotions
Provide inputs to the marketing team on the marketing calendar for the
quarter
Ensure stock availability
Perpetual inventory and global stock count to control shrinkages
Monitor store administration through weekly meetings and store visits
Give periodic feedback on products to buyer;
Liaised between senior management and front-line team members to implement effective changes and revitalize market growth.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Enhanced brand visibility with creation of innovative social media campaigns, engaging broader audience.
Optimized pricing strategies based on market conditions, maximizing profitability while remaining competitive.
Achieved consistent revenue growth with focused sales approaches targeting untapped demographic segments.
Collaborated with other departments to ensure alignment of overall company goals with individual market objectives.
Leveraged data analytics tools to gain insights into customer behavior patterns, informing future sales tactics and promotional strategies.
Boosted sales performance by training sales teams on effective communication strategies and product knowledge.
Strengthened customer relationships through personalized marketing initiatives, increasing brand loyalty and repeat business.
Optimized budget allocation for marketing campaigns, maximizing return on investment through careful analysis and planning.
Achieved monthly sales targets consistently by pursuing new business.
Conducted detailed market analysis to inform product development, aligning offerings with consumer trends and demands.
Maintained accurate forecasting models for inventory planning, preventing stockouts or overstock situations that could negatively impact profitability.
Cultivated a high-performance culture within the team through motivational leadership techniques and ongoing skill development opportunities.

Cluster Manager

Reliance Retail Ltd

01.2018 - 11.2019

Conducted regular performance evaluations for all employees to recognize achievements, address challenges, and facilitate professional growth.
Led training initiatives that enhanced employee skills, knowledge base, and productivity levels across various functions within the organization.
Monitored data analytics to identify trends, opportunities, and areas of improvement within the cluster operations.
Developed efficient operational processes to optimize resources and improve overall cluster performance.
Identified potential risks or issues related to business continuity early on through proactive monitoring measures allowing for swift resolutions before escalation occurred.
Achieved higher team performance by implementing effective coaching and mentoring strategies for cluster staff.
Increased customer satisfaction by addressing client concerns promptly and implementing appropriate solutions.
Managed cluster expenditure by adhering to set budget.
Oversaw inventory management efforts to ensure optimal stock levels were maintained while minimizing waste or loss within each department of the cluster operation.
Established strong relationships with key stakeholders through regular meetings, reports, and presentations on cluster progress.
Streamlined communication channels between departments, fostering a collaborative work environment for all team members.
Conducted mandatory health, safety and maintenance checks in cluster shops.
Earned recognition for leadership excellence by consistently exceeding performance targets and promoting a culture of continuous improvement within the cluster management team.
Enhanced cluster profitability with cost-effective budget management and resource allocation strategies.
Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Set aggressive targets for employees to drive company success and strengthen motivation.
Successfully managed budgets and allocated resources to maximize productivity and profitability.

Cluster Manager

Reliance Retail Ltd

01.2016 - 01.2018

Conducted regular performance evaluations for all employees to recognize achievements, address challenges, and facilitate professional growth.
Led training initiatives that enhanced employee skills, knowledge base, and productivity levels across various functions within the organization.
Monitored data analytics to identify trends, opportunities, and areas of improvement within the cluster operations.
Developed efficient operational processes to optimize resources and improve overall cluster performance.
Identified potential risks or issues related to business continuity early on through proactive monitoring measures allowing for swift resolutions before escalation occurred.
Achieved higher team performance by implementing effective coaching and mentoring strategies for cluster staff.
Increased customer satisfaction by addressing client concerns promptly and implementing appropriate solutions.
Managed cluster expenditure by adhering to set budget.
Oversaw inventory management efforts to ensure optimal stock levels were maintained while minimizing waste or loss within each department of the cluster operation.
Established strong relationships with key stakeholders through regular meetings, reports, and presentations on cluster progress.
Streamlined communication channels between departments, fostering a collaborative work environment for all team members.
Conducted mandatory health, safety and maintenance checks in cluster shops.
Earned recognition for leadership excellence by consistently exceeding performance targets and promoting a culture of continuous improvement within the cluster management team.
Enhanced cluster profitability with cost-effective budget management and resource allocation strategies.
Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Set aggressive targets for employees to drive company success and strengthen motivation.
Successfully managed budgets and allocated resources to maximize productivity and profitability.

Store Manager of Operations

Reliance Retail Ltd

06.2010 - 06.2016

Improved store efficiency by implementing inventory management systems and streamlining operational processes.
Conducted regular audits of all store departments to ensure adherence to operational standards and identify areas requiring attention or improvement.
Implemented loss prevention strategies to minimize shrinkage rates while maintaining an inviting shopping experience for customers.
Developed strong vendor relationships for timely delivery of products, negotiating favorable terms on pricing and contracts.
Effectively connect with the catchment to boost the topline and ensure the bottomline
Extensive BTL activies to ensure higher No of Bills

Summary

Overview

Work History

Market Manager

Cluster Manager

Cluster Manager

Store Manager of Operations

Education

MBA - Marketing And Retail

Bachelor of Arts - English

Skills

Accomplishments

Additional Information

Timeline

Similar Profiles

Vipul ShuklaVipul Shukla

Jaydeep Ghanshyamsinh GohilJaydeep Ghanshyamsinh Gohil

Muzammil Ahmed MulkiMuzammil Ahmed Mulki

Abinash Kumar GuptaAbinash Kumar Gupta

Naushad AnsariNaushad Ansari