Nilanjan Mitra
Territory Sales Executive
Howrah
Summary
Seeking opportunity to leverage skills and capabilities in organization that values growth and development. Committed to contributing to team success while expanding skill set. Dedicated to driving personal and professional growth through collaboration and innovation. Eager to apply expertise in dynamic work environment that fosters learning and advancement.
Overview
2026
2026
years of professional experience
26
26
years of post-secondary education
Work History
Summer Internship
Berger Paints India
- Assisted in the development and execution of marketing strategies to enhance brand visibility and product awareness.
- Conducted market research and competitor analysis to support the identification of emerging trends and customer preferences.
- Developed reports summarizing project progress and outcomes, facilitating informed decision-making among senior management.
Territory Sales Executive
Asian Paints Ltd.
04.2019 - 06.2025
- In charge of retail sales of Asian Paints Ltd. In Faridabad unit followed by Hyderoad unit from April 2020.
- Responsible for achievement of business goals through channel partners spread across Sirsa, Fatheabad, Central Kolkata, Garia & South 24 Paragans.
- Tasks involved are dealer acquisition & management, budget achievement & sales growth, repayment responsibility & managing bad-debt, contractor wellbeing & training, demand and supply management of warehouse, new product establishment, team handling, coordination with project sales & alternate channel teammates for shared goal achievement, coordinating with marketing team and other stakeholders for allocation/execution of marketing budget for the area etc.
- Developed and maintained strong relationships with key clients, effectively addressing their needs and ensuring customer satisfaction.
- Conducted market research to identify potential new clients and opportunities for business growth within assigned territory.
- Delivered persuasive product presentations and demonstrations, showcasing features and benefits to prospective customers.
- Collaborated with cross-functional teams to strategize and implement targeted marketing campaigns that increased brand visibility.
- Negotiated contracts with clients, ensuring favorable terms while adhering to company policies and pricing structures.
- Provided training and support to new sales team members, sharing best practices for effective territory management and client engagement.
- Analyzed sales data to identify trends, adjust strategies, and optimize performance across various product lines within the territory.
- Contributed to the development of new product offerings by providing valuable feedback from customers regarding preferences and emerging market trends.
- Achieved sales targets through effective planning, prospecting, and presenting product offerings to potential customers.
- Regularly analyzed sales data to identify trends, monitor performance against targets, and adjust strategies accordingly for continuous improvement.
- Expanded market share by identifying new business opportunities and establishing partnerships with key industry players.
- Built long-lasting professional relationships within assigned territory by attending networking events and engaging in community outreach initiatives.
- Utilized CRM software to manage sales pipeline, track client interactions, and monitor progress towards sales goals.
Education
Marketing
Jaipuria Institute of Management
Noida, India 04.2017 - 01.2019
BBA - Management
Techno India, Salt Lake
Kolkata, India 04.2013 - 01.2016
Higher Secondary Schooling -
Uluberia High School
Uluberia 04.2001 - 01.2013
Secondary Schooling -
Uluberia High School
Uluberia 04.2001 - 01.2011
Skills
B2B sales expertise
Interests
Trying out various cuisine around the world, seasoned cook at home
Traveling and learning about people of different cultures
Awards & Achievements
- Regional Champion (WB Region) in highest SA overall adhesive category in 2024
- Unit Champion in highest billing Tools in 2024
- Highest SA of Putty Knife across the country in 2024
- Unit Champion, Hyde-road in highest overall Smartcare Sale amount in2023
- Masking Monday-Unit Champion, Hyde-road in highest Adhesive Sale Amount in 2023
- Received "ROTS" for achieving 72 lacs CH-10 "SMARTCARE"mtd sale in April,2023
- Received "ROTS" for achieving the record of 200kl volume "Putty" sale in a single day
- Received "ROTS" for achieving 57.5 lacs CH-10"SMARTCARE" mtd sale in April,2022
Projects
- Parivartan was a Divisonal Project of East Division to seed new product category, Adhesive. In this project I have achieved business of 40.51lacs in the base of 14lacs with growth of 177% in 2022-23
- Tejas was a Regional project of NEWB to seed overall waterproofing product range. In this project I contributed 5.10cr In base of 3.09cr with growth of 61% in 2022-23
- Vishishta is the divisional project in East Division to seed overall waterproofing product range in 2020-21
- Prahar was the regional project of NEWB on PRE+LUX category emulsions 2021-22
- Ignite was the East Divisional project on PRE+LUX Emulsions range 2020-21
Timeline
Territory Sales Executive
Asian Paints Ltd.
04.2019 - 06.2025
Marketing
Jaipuria Institute of Management
04.2017 - 01.2019
BBA - Management
Techno India, Salt Lake
04.2013 - 01.2016
Higher Secondary Schooling -
Uluberia High School
04.2001 - 01.2013
Secondary Schooling -
Uluberia High School
04.2001 - 01.2011
Summer Internship
Berger Paints India
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