Nilanjana Guha
Banking & Financials
Kolkata
Summary
- A focused professional with over 5 years’ experience in Business development, Client relationship management with expertise in performing business analysis, identifying information to maximize returns as per client need
- Established business acumen in managing the operations, instituting financial controls & discipline, effectively discharging functions and achieving higher rate of organic growth
- A dedicated analyst with capability in analyzing & summarizing large set of data, formulating search strategy and articulating results using Microsoft Office
- Bagged double promotion in a span of two years in HDFC In-depth knowledge of relevant industry data & methods and capable to connect external insights to business
- Strong exposure in complex restructuring, expansions, comprehensive changes thus enhancing business growth
- Effective communicator with excellent analytical, organizational and interpersonal skills
Overview
6
6
years of professional experience
2
2
years of post-secondary education
3
3
Certifications
3
3
Languages
Work History
Senior Relationship Manager
Axis Bank
Kolkata
05.2023 - Current
- Worked with clients to address and respond to client and partnership management issues.
- Researched current trends to identify prospective customers and determine specific needs.
- Developed summaries to assess each client's participation level and determine targets for follow-up plans.
- Requested customer feedback to drive client satisfaction and retention while quickly remedying issues.
- Worked with branch partners to maximize sales efforts to business customers and cross-sell other products and services.
Associate
DBS India
Kolkata
02.2022 - 04.2023
- Undertaking analysis for understanding product and financial performance to help maximize sales
- Developing and maintaining a suite of performance reports for the Optimal Customer Relationship
- Analyzing portfolio to garner more business from both existing and new clients of competition
- Prioritized tasks to meet tight deadlines, pitching in to assist others with project duties
- Gave effective presentations & propositions to prospects and leads in effort to build business opportunities.
Associate Director
HDFC PBG
Kolkata
05.2018 - 02.2022
- Undertaking analysis for understanding product and financial performance to help maximize sales
- Developing and maintaining a suite of performance reports for the Optimal Customer Relationship
- Analyzing portfolio to garner more business from both existing and new clients of competition
- Understanding and analyzing the various business needs of clients to allocate assets likely
- Coordinating with branches to analyze potential business possibilities for the PBG division Leveraging problem-solving skills
- Synthesizing & communicating results to clients
- Received double promotion within a span of just 2 years of joining HDFC
- Achieved 110% of my annual target and AUM growth within December even during Covid situations
Internship Student
Pladis Global
Kolkata
05.2017 - 07.2017
- Successfully increased sales by 11% in North and 9% in South Kolkata by beat expansion and penetration by analysing market trends
- Conducted Poila Boisakh drive and promotional activities in various schools
- Studied the sales and distribution pattern of the company in various locations of Kolkata
- Provided assistance in detecting and converting potential distributors for beat expansion in south Kolkata
Education
MBA - Marketing & Finance
06.2016 - 03.2018
- Consumer Behavior
- Worked for brands like Harley Davidson and Axe deodorants and analyzed consumer behavior
- Studied the buying behavior of the consumers and the buying roles of various members
- Analyzed the buying stages along with the factors influencing behaviors
- Performed ZMET technique to detect the underlying buying behavior for the selected brands
- Brand Management
- Prepared brand dossier for Lays with all the various analysis and predictions of data
- Analyzed brand data by Price Premia Method, Royalty Method and Shafer’s Model and consumer data to prepare brand asset valuator to detect market leader in brand
- Sales & Distribution Management
- Studied and analyzed the sales and distribution technique of McVites in Kolkata region Analyzed the channel structure, transportation and logistics of the company in various parts
- Studied the field force management used by company along with financial investments Marketing
- Marketing Analytics
- Conducted customer segmentation for Swiggy using hierarchical and K means clustering
- Checked accuracy of model via Eigenvalue and Wilk’s Lambda
- Prepared questionnaire for primary data collection which was analyzed via SPSS statistics software Pricing
- Pricing
- Played a key role in pricing strategy of Indian Railways with emphasis on various pricing models
- Analyzed dynamic pricing, peak load pricing discrimination & inter-temporal pricing strategy
- Marketing Strategy
- Analyzed the strategy used by Kellogg's in product management while launching in India
- Studied the journey of Kellogg’s in various parts of the world to detect marketing strategies
- Analyzed the strategy used by Kellogg’s in India to change the consumer breakfast behavior
Skills
Microsoft Office
Certification
NISM VA
Accomplishments
● Awarded scholarship by the HRD of Central Government of India based on the class XII result
● Received GPA of 3.81 in Consumer Behavior, Marketing Analytics & Marketing Research
● Stood as runners up in poster presentation on application and effect of ferromagnetic fluids on cancer cells
● Presented posters on effectivity of Gloriosa superba on ulcers cells in various body parts
● Stood 1st among 10 colleges in poster presentation in the IPA convention on cardiac medicine
Timeline
Senior Relationship Manager - Axis Bank
05.2023 - Current
Associate - DBS India
02.2022 - 04.2023
Associate Director - HDFC PBG
05.2018 - 02.2022
Internship Student - Pladis Global
05.2017 - 07.2017
IIM Udaipur - MBA, Marketing & Finance
06.2016 - 03.2018
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