Consultant - Marketing and Growth Strategy
Paymint Fintech Pvt. Ltd
03.2024 - 02.2025
Hi, I’m
Nilesh Daddikar
Product & Strategy Specialist | Marketing Consultant
Timeline
Marketing Consultant – Digital Products and Strate
Myanmar Post and Telecommunications
08.2018 - 08.2023
Freelance Business Consultant
IT and Tourism Startups
08.2012 - 07.2018
Product Manager - Marketing U&R
Vodafone India Ltd.
08.2010 - 07.2012
Business Analyst - Marketing U&R
Reliance Communications Ltd.
08.2007 - 07.2010
Executive - Marketing U&R
Bharti Airtel Ltd.
03.2005 - 03.2007
Kanpur University
Bachelor of Technology
05.2000 - 12.2004
Work History
Paymint Fintech Pvt. Ltd
Consultant - Marketing and Growth Strategy
03.2024 - 02.2025
Job overview
- Conducted thorough market research, collected crucial insights about target user segments, competition mapping and compliances.
- Prepared and Executed pre-launch strategies for product rollout.
- Delivered cross-functional reporting modules for marketing and product teams to measure performance and ROI. Collaborated on app UX improvements to boost engagement.
- Initiated user behavior tracking and segmentation. Recommended data driven roadmap decisions based on insights.
Myanmar Post and Telecommunications
Marketing Consultant – Digital Products and Strate
08.2018 - 08.2023
Job overview
- Orchestrated end-to-end strategy and roadmap from scratch for MPT’s Digital Business, with a mission to increase Digital penetration, achieving exponential growth from 2.0 million → 15.0 million user acquisitions.
- Led innovative & transformational programs (Gamification, Loyalty) to drive significant engagement and repeat usage rate, MAU growth from 0.6 million → 7.0 million; DAU from 0.2 million → 2.6 million.
- Drove digital revenue from monthly USD 0.4 million → USD 5.0 million in 3 years through data-driven customer journey improvements, rigorous UI/UX testing and micro-segmentation.
- Spearheaded projects from Idea to GTM level. Included System Integrations, revamp of CVM portfolio alignment across channels, Campaign management. Digital revenue contribution rose from 4% → 32% among total revenue.
- Validated 15+ features and compliance requirements through extensive market research and usability testing (5K+ users), improving NPS by 20 points and sustaining retention rates.
- Automated and Owned KPI dashboard suite for ARPU, churn, NPS, Campaigns and feature performance, using BI, SQL, Tableau directly reporting 90% of roadmap decisions.
- Cultivated a culture of innovation and startup thinking by mentoring local talent and actively advising cross-functional teams (Technology, Commercial, Marketing, Operations) on strategic initiatives, demonstrating strong influence and driving results.
IT and Tourism Startups
Freelance Business Consultant
08.2012 - 07.2018
Job overview
- Consulted early-stage startups on business strategy, market entry, and product development.
Vodafone India Ltd.
Product Manager - Marketing U&R
08.2010 - 07.2012
Job overview
- Managed Prepaid and Postpaid product lifecycles and marketing initiatives for user and revenue growth.
Reliance Communications Ltd.
Business Analyst - Marketing U&R
08.2007 - 07.2010
Job overview
- Analyzed market trends and customer behavior to support marketing and retention strategies.
Bharti Airtel Ltd.
Executive - Marketing U&R
03.2005 - 03.2007
Job overview
- Supported marketing operations and revenue enhancement activities.
Education
Kanpur University
Bachelor of Technology
05.2000 - 12.2004
Overview
20
years of professional experience
5
years of post-secondary education
Skills
- Product Vision & Roadmapping - 0→1 Launch Strategy Lifecycle Management Feature Prioritization
- Market & Opportunity Validation - Market trend analysis Industry Research Competitive Benchmarking
- User-Centered Design - Journey Mapping UX Optimization Feedback Loops
- Agile Product Leadership - Cross-functional leadership Collaboration (Tech/Eng/Marketing)
- Data-Driven Growth - Advanced analytics (Excel, GA4, SQL, Tableau) Custom KPI dashboards
- Stakeholder & Partner Management - Influencing & Building consensus Executive communication & storytelling
- Revenue & Monetization Strategy - Digital Optimization Engagement & Retention GTM Execution
- Innovation & Change Enablement - SEA Market Dynamics Innovation culture Emerging Tech Adoption
Summary
Seasoned Product & Strategy Leader with 15+ years in telecom, fintech across Asia’s emerging markets. Proven expertise in Digital Business, end-to-end product strategy and development. Consistently delivered substantial user & revenue growth through user-centric design and data-driven innovation. Adept at leading cross-functional teams in agile environments, translating insights into impactful product roadmaps. Eager to apply this expertise to the healthcare, wellness, insurance domain. Currently pursuing PMP certification (Oct 2025) to strengthen disciplined execution.
- Drove 10× growth across multiple KPIs (MAU/DAU, Engagement, Retention & Revenue) impacting over 25 million+ users and optimizing portfolios over USD 100 million+ revenue for leading telecom platforms.
- Introduced process improvements that cut product time-to-market (GTM) by 60%, enabling faster innovation & market response.
- Conducted market research, UX testing, and user journey mapping into product roadmaps and optimize UX.
- Recognized for startup mindset, collaboration and high-velocity execution in delivering high-impact digital products.
Languages
English
Bilingual or Proficient (C2)
Burmese
Intermediate (B1)
Thai
Beginner (A1)
Hindi
Bilingual or Proficient (C2)
Certification
- PMP Certification Candidate (exam scheduled Oct 2025). Project Management Institute
- Customer Journey Mapping, CX Strategy, Digital Marketing, GA4, AI in Business Strategy (Google/LinkedIn)
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Extracurricular VOLUNTEER WORK
- Active volunteer for NGOs supporting healthcare and education of orphans and women in India.
- Trained in CPR (Cardiopulmonary resuscitation : Emergency First aid)
- Founder of Yangon Bike Club, promoting wellness and nature conservation.
TECHNICAL SKILLS
- Analytics: Advanced Excel, SQL, Tableau, Google Analytics (GA4)
- Methodologies: A/B Testing, Agile/Scrum, User Journey Mapping
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