NILESH DALVI

Leading the $100Mn product charter consisting of Event Marketing, Content Management, Personalization, Analytics, and Next-Gen initiatives for Adobe Marketo Engage (B2B SaaS), for 5K customers with a 3-member team, delivering sustainable competitive advantage to facilitate retention in commercial segment and accelerating penetration in enterprise segment globally.

• Pioneered B2B Journey Orchestrator, a Gen-AI first next-gen marketing automation platform, by presenting a business case with market opportunity analysis, competitive landscaping, customer insights, technology trend analysis, and financial assessment to executive leadership; an initiative that gathered interest from top 20 Marketo enterprise customers.
• Crafted Product Vision and Strategy for Interactive Webinars to facilitate seamless end-to-end event management experience for marketers, providing tighter integration with top 4 webinar providers with an estimated $42 Mn revenue contribution by 2024.
• Charted roadmap for Marketo Content Management capabilities to expand it to cater to unique CMS and DAM requirements for enterprise customers by integrating with Adobe Experience Manager leading to $30Mn cross-sell opportunities.
• Upgraded Marketo's Real-Time Personalization capabilities to include Predictive Content functionalities to facilitate an average 30% uplift in visitor conversions through targeted content recommendations enabling omnichannel marketing.

Responsible for multiple initiatives for Oracle Loyalty Cloud Platform (B2B SaaS) in Administrative Rule Engine, Integration Portfolio, and Endpoint Solutions pillars worth $35Mn. to drive strategic direction at scale for next-gen loyalty across multiple geographies (NALA & SEA).

Target Industries: Retail, Airline, Hospitality, and F&B.

• Devised Loyalty Web/Mobile Member Portal (consumers) and Analytics Platform (executives) through design thinking, iterative development, evaluation, and scaling cycles to roll out to 5 Mn. members (8 customers) and 2 K executives.
• Designed Promotion Recommendation System and Fraud Detection Engine through Market Opportunity Evaluation, Data Gap Analysis/Transformation, Train-Test-Deploy ML models, and MVP validation achieving significant product differentiation.
• Formulated multi-capability roadmap with prioritized themes across loyalty sub-pillars leveraging insight sources and scenario planning to drive cross-functional alignment leading to placement in Forrester Wave 2022.
• Spearheaded Pricing Mechanism Transformation initiative of Monetization Strategy to segment-discriminated multi-tier pricing through data-driven business case and renewed sales motions resulting in a 15% ARR increase within a year.

Managed Product Discovery for Magicbricks Experience Center and Revenue Growth for Home Loans Product Lines by providing 360-degree experience to consumer's property buying journey through data-informed decision-making for product improvements, innovative technology usage (Hologram Imaging, VR) and driving launch initiatives.

• Accelerated Experience Center Engagement through persona profiling for ethnographic research, hypothesis validation (A/B Tests) and workflow improvements (trade-off analysis) leading to a 20% average browse time increase and NPS increase from -5 to 10.
• Revamped Home Loans by redefining value proposition, transforming customer journey with conversion propensity models, creating hooks through business alliances and reinventing channel strategy to increase funnel volume by 35% and velocity by 12% QoQ.
  

Handled product portfolio consisting of Workspace Reservation Panels (hardware), Companion Mobile & Web Apps, Insights Portal and Sensor Infrastructure to power transformation to Next Generation Workspaces along with Roadmapping, Partner Ecosystem development, Key Metrics monitoring and enablement of GTM Strategy (ANZ Region for BFSI and Commercial Real Estate industries).

• Launched Agile Workplace Product Line at "Next-Gen Workplace Summit 2016, Sydney" through domain evangelization & product value proposition demonstration to C-Level executives bringing in 50% more leads than estimated.
• Accelerated engagement and reservation metrics through content gamification across the user's journey to ensure optimal utilization of the agile workspaces leading to 36% increase in QoQ usage and 12% productivity improvements.
• Crafted multi-form factor roadmap by performing situation analysis, feedback incorporation, alignment with product strategy, and goal-setting to create prioritized initiatives leading to product capability transformation with 21% TTM reduction.
• Established Thought Leadership through content marketing, publishing case studies/whitepapers, conducting webinars, positioning products, and engaging leads using consultative selling leading to increased Sales Pipeline Velocity by 10%.

Led Product & Business Consulting function for $3 Mn. Industrial IoT LoB. with diverse product portfolio (SaaS Analytics Platform, Embedded Device, Mobile Apps) by evangelizing product vision, driving cross-functional teams to help clients achieve business effectiveness through digital transformation and providing recommendations to Management.

Target Industries: Cold Chain, Manufacturing, FMCG, Automotive.

• Formulated Product Strategy to create industry-specific offerings, with feature-sets to match expected target-market value, and designed multi-axis pricing strategy in alignment with business objectives to increase client base from 7 to 26.
• Conceptualized netCORE's multi-industry IoT Platform through product discovery (from rapid prototyping to MVP), market opportunity analysis and behavioral analytics achieving reduction in TTM by 20% and increasing customer usage by 12%.
• Devised a generic predictive analytics engine for Demand Forecasting and Inventory Management, adopted by 8 customers leading to 28% TAT reduction and 5% avg. bottom-line upliftment.

Part of Global Product Management Team (Radio Network Controller product line), responsible for assisting Global PM with roadmap creation, product design and specifications, product positioning and driving product delivery in alliance with Engineering Team.

• Created Product Roadmap 2010-11 after feature prioritization using value-complexity positions and drafted product backlog with exhaustive user-stories to achieve 85% Feature Usage & 80% Top-line Target in 2013.
• Enhanced product's call-handling capacity by 2.5% through competitor benchmarking, improvement insights captured during client interactions and performing feasibility analysis to craft optimization proposals.

Part of Client Business Analysis Team for POSDATA as WiMAX Subject Matter Expert responsible for requirement gathering and analysis, process modeling, market landscaping, case study development and client engagement.

• Aided Business Development Team obtain a 3-year contract ($6Mn.) from POSDATA by uncovering detailed NMS architecture with complex interconnected workflows, guiding product direction through market segmentation & need gap analysis as well as nurturing client relationships leading to special work opportunity in South Korea.