Nilesh Gaikwad
Pune
Summary
Versatile Social Media Manager possessing well-coordinated and data-driven methodologies focused on prospecting solid leads, developing strategies, and increasing ROI. Knowledgeable about multiple social platforms and optimizing SEO. Excellent communicator and planner committed to building long-lasting and productive relationships.
Creative Search Marketing Strategist successfully managing multiple, concurrent client projects. Expert with Google Analytics and SEO to drive results. Establish dynamic relationships to drive future business opportunities. Demonstrated success in improving customer engagement and client visibility in website searches with effective search engine optimization strategies. Knowledgeable about marketing approaches improve business results and enable dramatic sales. Good research, data analysis and organizational skills.
Responsible and motivated student ready to apply education in the workplace. Offers excellent technical abilities with software and applications, ability to handle challenging work, and excellent time management skills. Hardworking employee with customer service, multitasking, and time management abilities. Devoted to giving every customer a positive and memorable experience.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Digital Marketing Specialist
Magic Media Marketing Services
Pune
11.2020 - Current
- Established key partnerships with industry leaders that resulted in increased brand recognition and loyalty among target audience members.
- Managed budget allocations for various digital marketing initiatives.
- Integrated CRM systems with various digital channels to gain deeper insights into customers' behaviors and preferences.
- Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics, and other SEO techniques and metrics sources.
- Evaluated new emerging media or technologies and made recommendations for application within internet marketing or search marketing campaigns.
- Implemented remarketing tactics that drove conversions and improved customer retention rate by 15%.
- Assisted in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Optimized shopping cart experience or website conversion rates against key performance indicators.
- Analyzed customer data using Google Analytics and other tools; identified trends and insights for optimizing customer experience and driving revenue growth.
- Developed SEO friendly content that increased organic traffic by 20%.
- Built relationships with influencers to amplify reach of campaigns.
- Collaborated with internal teams to develop creative assets for digital campaigns.
- Exceeded customer satisfaction by finding creative solutions to problems.
- Delivered products to customer locations on time.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
Content Creator/Web Content Manager
Persistant IT Solutions
Pune
01.2016 - 10.2020
- Conducted background research to add depth to scenes, history and characters.
- Edited videos using Adobe Premiere Pro and After Effects software.
- Collaborated with writing team to develop scripts and advertising concepts.
- Assisted with developing promotional campaigns across multiple channels.
- Created product names and wrote taglines for packaging and promotional materials.
- Presented ideas and storyboards to clients.
- Provided support during live events by creating real-time updates via social media outlets.
- Varied tone and verbiage in messages based on product and customer persona.
- Maintained an up-to-date library of all published materials.
- Utilized best practices for SEO to boost social media program's visibility and organic growth.
- Proposed creative ideas to engage followers with different content types and formats.
- Utilized editing and photography tools to enhance storytelling.
- Edited existing copy when necessary to ensure accuracy and clarity.
- Worked closely with marketing, advertising and management teams to plan ideal timing for campaigns.
- Posted original content to client website, updating pages to align with current branding strategies.
- Planned and executed webinars for internal and external audiences.
- Developed advertising plans for timely and successful market entry.
- Wrote fiction prose, short stories, personal essays or descriptive analyses.
- Compiled weekly reports outlining performance metrics for each piece of content created.
- Ensured all published content adhered to best practices in terms of SEO optimization.
- Edited or rewrote written collateral and submitted for approval by supervisor or editor.
- Coordinated with marketing team to drive messaging and promote current campaigns.
- Built relationships with influencers who could help promote the brand's message online.
- Collaborated with other departments in order to ensure content was consistent with the brand's messaging.
- Used data analysis and reporting tools to identify customer insights and optimize content performance.
- Planned, produced and edited video projects to maximize engagement.
- Analyzed competitors' digital marketing efforts to gain insights into their success strategies.
- Curated content for social media platforms.
- Followed trends in industry and target genre to capitalize on emerging trends.
- Created compelling visuals to accompany written content.
- Monitored analytics on a regular basis and adjusted strategy accordingly.
- Prepared and formatted work for publication and submitted to printers or publishers.
- Revised written output to satisfy needs of clients, directors or publishers.
- Gathered information from staff to produce relevant content based on current activities and organization updates.
- Posted useful, creative and timely content on social media, blog and website.
- Provided timely information and work output to supervisors and team members.
- Created new ideas, products and story boards for new marketing campaigns.
- Studied target audience and business offerings to devise effective call-to-action copy.
- Obtained copyrights for completed work using established procedures.
- Produced content assets to activate strategies across web and social marketing channels.
- Wrote sales copy, letters and other advertising and marketing material.
- Gathered feedback from customers through surveys and focus groups, then incorporated into future content plans.
- Consulted with sales and marketing staff to garner product and service information and discuss types of written advertising material.
- Developed content strategies for social media platforms such as Facebook, Twitter, and Instagram.
- Sourced relevant images, graphics, audio files, video clips for use in digital content.
- Maintained knowledge of digital technology and social media trends, media requirements, and best practices.
- Wrote using client's personal verbiage and reading level, creating more appealing messages.
- Researched topics related to the brand's industry to develop original content ideas.
- Generated ideas for new blog posts or articles based on customer needs and current trends.
- Wrote copy for client advertising campaigns.
- Assessed data gleaned from social media activities and campaigns and made suggestions to improve effectiveness.
- Utilized well-developed social listening skills to craft valuable original content.
- Developed themes, characterizations and psychological analyses to create marketing material.
- Wrote and published blog pieces on regular schedule, according to client branding and with good SEO practices.
- Managed multiple projects while meeting tight deadlines.
- Analyzed KPIs to evaluate performance of content strategy across multiple channels and campaigns.
Lead Generation Specialist
Dimakh Consultants
Pune
02.2010 - 12.2015
- Developed a strategy for targeted outreach campaigns to maximize lead generation efficiency.
- Worked closely with other departments such as product development or customer success teams in order to have a clear understanding of what is needed from the lead gen side in order for them to do their job effectively.
- Input lead data into business acounts and verified information accuracy.
- Communicated effectively with clientele to maintain customer satisfaction and loyalty.
- Applied lead generating methods in high number of cold calls per day.
- Documented sales call data in company software.
- Engaged with prospects to identify decision-makers, timelines and product, or service needs.
- Cross-sold additional products and services to purchasing customers.
- Analyzed existing marketing campaigns and identified areas for improvement to optimize lead generation results.
- Identified new opportunities for growth within existing customer base through surveys, interviews.
- Maintained an up-to-date database of qualified leads and their contact information.
Education
MBA - Sales And Marketing Education
MIT College
Pune03-2009
BBA - Marketing Management And Research
MIT College
Pune03-2007
Skills
- HTML Programming
- Google Business Suite
- Campaign Planning
- Google Adwords
- Customer Segmentation
- KPI Management
- Strategic Planning
- Relationship Building
- Digital Marketing Management
- Social Media Marketing
- Adobe Creative Suite
- Search Engine Optimization (SEO)
- Trend Identification
- Budget Development
- Market Research and Analysis
- Content Creation
- Customer Service
- Testing and Optimization
- Digital Media
- Google Analytics Setup
- MailChimp
- Campaign Execution
- Data Analytics
- Social Media Tools
- Email Marketing Campaigns
- Campaign Development
- Multi-Channel Marketing
- Marketing Strategies
- Team Leadership
- Graphic Design
- Customer Engagement
- Web Analytics
- SEO
- Marketing Programs
- Digital Marketing
- Customer Relationship Management (CRM)
Certification
- Udemy - Digital Marketing Certification
Languages
English
First Language
Hindi
Proficient (C2)
C2
Marathi
Proficient (C2)
C2
Timeline
Senior Digital Marketing Specialist
Magic Media Marketing Services
11.2020 - Current
Content Creator/Web Content Manager
Persistant IT Solutions
01.2016 - 10.2020
Lead Generation Specialist
Dimakh Consultants
02.2010 - 12.2015
MBA - Sales And Marketing Education
MIT College
BBA - Marketing Management And Research
MIT College
- Udemy - Digital Marketing Certification
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