Listening Musing, Playing Key-board, Swimming
Nilesh Surani
Sales And Business Development
Ahmedabad
Summary
Self-directed Branch Sales Manager with adaptability to meet changing business needs. Energetic and resourceful professional proficient in business development and team leadership. Innate sales abilities and relationship building skills.
Overview
20
20
years of professional experience
1
1
Language
5
5
years of post-secondary education
Work History
Branch Manager
ELTECH APPLIANCES PVT LTD
08.2020 - Current
- To manage smooth branch operations
- To establish Distributors and Direct Billing Points and developing them for long term profitable growth
- To Build strong relationships with all channel partners
- Responsible for regular sales activity with integrity
- Responsible for new business opportunities
- Responsible for training and development of Sales staff of Company and Channel Partners from time to time and giving them tips to counter-attack competition
- Responsible for timely, accurate reporting of sales activity, business development opportunities, customer issues, competitor activity and any other matters deemed to be important to develop relationship and profitably to grow business
- Coordinating with support functions like Service, Commercial and Logistic
- Getting best results out of team
- Achievements
- Given additional charge of handling Madhya Pradesh along with Gujarat from September-22
- Ahmedabad Branch is consistently Number 1 branch pan India in FY 20-21 & 22-23
- Ahmedabad Branch is awarded as Star Performer in FY 21-22
- Sales Numbers of branch is increased by 25% in FY 20-21 and 23% in FY 21-22
- Total Increment of 54% over FY 19-20
- Regained TRUST of channel partners who left working with Eltech and enrolled back in system
Branch Manager
BLUE STAR LTD
03.2019 - 07.2020
- To achieve business goals in line with ABP Targets
- Developing and Managing General Trade, Modern Retail and Power Retail
- Drive divisional marketing agenda
- Coordinating with support functions like Service, Commercial and Logistic
- Keeping track of key performance indicators such as Credit outstanding, Value added growth, Top Line and Bottom Line along with forecasting and managing inventory
- Focused approach in increasing branch profitability
- Appointing new channels or new accounts and hand hold those accounts to deal
- Coordination with sales team for market coverage and sales planning
- To convert potential dealers for long term relationships and sustain them with good services
- To monitor stock movements and check for sufficient stock availability at dealers end
- Develop good knowledge of remote sensing market; demand, competition and prices
- Achievements
- Air Conditioners segment grew by 105%, Air Coolers by 143%
- Branch DBO is reduced from 42 days to 20 days
- Highest Number of FTS qualifiers from Western Region
- Retaining all channel partners in adverse competition
- Successfully integration of Water Purifier Business for sustainable growth
- No Retrenchment of team member during this year
Deputy Manager
BLUE STAR LTD
04.2012 - 02.2019
- Achievement of agreed Sales objectives for area and evaluating opportunities to maximize same
- To handle existing distribution channel & strengthen its channel network
- Networking with existing dealers resulting in deeper market penetration and appoint new dealers
- Business Development- Sales forecast for area assigned
- Strategy formulation for business expansion
- Timely payment collection and credit control
- Adherence to credit control policy & maintaining dealer’s outstanding levels
- Visit service franchisees outlet to understand service status
- Monitoring sales and marketing activities; implementing effective strategies to maximize sales
- Report trade partners grievances/complaints to higher authorities for timely help & solutions
- Achievements
- Promoted to Deputy Manager in Oct-2015
- Has been consistent performer - branch can relay upon
- Effectively managing all formats of Sales - SSDs, Retail, Distributors
- Highest numbers of FTS dealers and Star League members from territory
- Experience in handling all parts of Gujarat.
SYNERSOFT TECHNOLOGIES PVT. LTD
03.2011 - 04.2012
- Location In charge – Central Gujarat
- Developing business plan and sales strategy and reviewing same every month
- Preparing action plans for team members for effective search of sales leads and prospects
- Have been involved in qualifying and targeting prospective customers and achieving targets set
- Interaction, on regular basis, with Top Management of SMEs for Product Presentation and finalizing deliverable deals
- Building up large prospect funnel
- Accounts Management / Customer Relationship Management
- Establishing traction with all clients in market area to ensure high levels of client satisfaction
- Should interact and maintain relationships with existing customers to enable cross-selling, Up-selling
- Partnership Management / Channel Management
- Trained and motivated team of 7 Nos
- One of other key deliverables has been ensuring skilled resource availability through Talent sourcing
- Also ensured competency of talent acquired by conducting regular classroom training programs and other Learning interventions like on-job training for sales associates
- Monitoring Collection process
- Networking and developing marketing intelligence for generating leads
- Back-end interactions to communicate and fulfill customer needs
- Generating and analyzing daily/weekly/monthly reports and drawing out and implementing action plans accordingly
- Achievements:
- Vadodara Branch achieved Break-even within 8 months of set up
- Managed to set up two new centers (Rajkot and Surat), within short span of 3 months and ensured its independent operations by effective training and hand holding for smooth operations
- Developed strong presence in almost all GIDCs’ of Central and South Gujarat
Unit Sales Manager
ICICI Lombard Gen Ins. Co Ltd
Baroda
02.2006 - 02.2011
- Work closely with branch sales and service teams to provide innovative product solutions
- Educated and motivated Branch Staff for GI products
- Managed branch sales portfolio, promotions and campaigns
- Strengthened long-term relationships with customers by providing excellent customer service
- Provided regular updates of Branch Performance through comprehensive reports and analytics
- Coordinated with operation team till policy issuance
- Attended to and assisted customers in claim settlement
- Achievements:
- Assigned branch was rated No 1 in all Mega branch category for GI revenue generation
- Activated new pockets for GI revenue like CIBD and Home Loan Insurance
- Qualified in most of Health Insurance drives run regionally / nationally
- Nominated as Health Idol in month of November 09
- Nominated for Highest Travel Business Premium Collection on Dec’10 –was amongst top 3 in Gujarat
- Nominated as first to source Home Safe from Open Market in Gujarat
- Booked premium of Rs 23 Lacs with 48 units, highest in FY 07-08
- Banked a cheque of Rs7 Lacs, highest ever in Home Equity till date in Baroda in Feb 08
- Banked Rs17.80 lacs in “GI Force” contest from Cross Sell
- Highest ever in Gujarat in March 07
- Premium collection of Rs 5.22 lacs from Cross Sell in Jan 08, highest in Gujarat
- Cross Sell Vertical grew by 1.5 times and Home Loan by 1.33 times in FY 07-08
- Awarded among top five USM from west region by MD & CEO in Aug.06
Personal Banker
HDFC Bank Ltd
Ahmedabad
11.2004 - 01.2006
- Incorporated much larger base of customers and captured Share of Wallet
- Improvised customer profitability through cross sales and other innovative measures
- Successfully retained existing base of profitable customers
- Achieved sales target of CASA, Insurance, MF and other range of products
- Smoothly addressed customer grievances and resolved in minimum possible TAT
Senior Relationship Executive – SEG
ICICI Bank Ltd
12.2002 - 10.2004
- Prepared sales plan and delegation of targets for Current Accounts
- Delivered volume and value
- Recruited, trained and motivated DMAs/DSTs
- Successfully carried out sales campaign / sales promotional activities for higher sales and higher productivity of SEG group, Surat
- Resolved customer issues / complaints related to sales ensuring better turnaround time
- Have been actively involved in handling forex transactions like Import/Export bills for collection-Usance/At sight, Negotiation Export LC-Post shipment finance, etc.
Sales Executive
ICICI Bank Ltd
Gandhinagar
05.2002 - 11.2002
- Achieved sales targets (salary a/cs)
- Carried out sales campaigns / sales promotional activities
- Attended to and resolved customer issues / complaints related to sales ensuring better turnaround time
- Ensured customer awareness with technology savvy environment.
Education
MBA - Marketing
Gujarat University
Ahmedabad, GJ 04.2000 - 06.2002
BBA - Marketing and Finance
Gujarat University
Ahmedabad, GJ 04.1997 - 06.2000
Skills
Interpersonal Skillundefined
Interests
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Branch Manager
ELTECH APPLIANCES PVT LTD
08.2020 - Current
Branch Manager
BLUE STAR LTD
03.2019 - 07.2020
Deputy Manager
BLUE STAR LTD
04.2012 - 02.2019
SYNERSOFT TECHNOLOGIES PVT. LTD
03.2011 - 04.2012
Unit Sales Manager
ICICI Lombard Gen Ins. Co Ltd
02.2006 - 02.2011
Personal Banker
HDFC Bank Ltd
11.2004 - 01.2006
Senior Relationship Executive – SEG
ICICI Bank Ltd
12.2002 - 10.2004
Sales Executive
ICICI Bank Ltd
05.2002 - 11.2002
MBA - Marketing
Gujarat University
04.2000 - 06.2002
BBA - Marketing and Finance
Gujarat University
04.1997 - 06.2000
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